The modern bathroom has evolved significantly, and the western toilet has become a staple in homes around the world, offering comfort and convenience. Selecting the right brand is crucial to ensure both durability and performance, and with so many options available, making an informed choice can be overwhelming. From innovative designs to water-saving features, certain brands have set a benchmark in the industry and have earned the trust of consumers globally. To help you make the best decision for your home, we have compiled a list of top brands renowned for their quality western toilets. Check out the list below to discover the leading names in the world of western toilets.
Illustration of western toilet
Best brands of western toilet in 2025
TOTO
TOTO, established in 1917 in Japan, is a leading manufacturer of Western-style toilets, known for its innovative technology like the WASHLET, which is installed in over 80% of Japanese households as of 2016, and their commitment to water conservation; despite a global presence, TOTO's overseas sales account for only 5% of its total revenue with their primary foreign market being China where they sell over one million washlets each year; in 2020, TOTO held a 23.6% market share in the Japanese toilet industry, demonstrating their strong position; TOTO aims to expand their sales in the Americas, seeking to establish a solid presence, while continuously developing new technologies and designs. You can explore their extensive product line and learn more about TOTO's commitment to innovation and sustainability.
Kohler
Kohler, established in 1873, has become a leading brand in the production of western toilets, holding a 16% market share in kitchen and bath fixtures as of 2024, and is known for its innovative designs, water-saving technologies like WaterSense certification, and quality craftsmanship; the company offers a wide range of toilets, including one-piece and two-piece models, and also smart toilets, like the Innate Smart Toilet, and bidet options. Kohler's commitment to sustainability and user-friendly features has solidified its position as a preferred choice for homes and commercial spaces worldwide and the company is recognized as a major player in the smart toilet market alongside brands like Toto and Lixil. You can explore their range of products.
American Standard
American Standard, a brand with a 143-year history, is a leading North American producer of western toilets, holding approximately 21% of the market share. They offer various configurations, including one-piece, two-piece, and tankless toilets, featuring quality parts and expert craftsmanship with a focus on water conservation and innovative design; their products come in both round and elongated bowl shapes to suit different preferences, providing comfortable and efficient options for residential and commercial use. American Standard's commitment to quality and performance has made them a trusted choice for homeowners and professionals.
Duravit
Duravit, a leading German sanitaryware manufacturer established in 1817, is renowned for its high-quality western toilets, with over 200 years of experience and a 12% market share in Europe; their innovative designs and use of materials like DuraCeram® ensure durability and water efficiency, exceeding industry standards by 15%; in 2023, Duravit released the ME by Starck series which features the brand's most advanced technology; you can explore their diverse range of products on their website.
Villeroy & Boch
Villeroy & Boch, a company with a rich history dating back to 1748, is a globally recognized brand renowned for its high-quality ceramic and sanitary ware, and began large-scale production of toilets in 1899, establishing itself as a leader in bathroom culture. They offer a diverse range of stylish and functional western toilets with features like the AQUAREDUCT system, which promotes water efficiency with a 3 or 4.5-liter flush, and many models include special coatings for easy maintenance. They are dedicated to continuous innovation in ceramics and have a strong presence in Western Europe.
Grohe
Grohe, a leading brand in bathroom fixtures, offers a variety of high-quality western toilets, including wall-hung and floor-standing models, featuring innovative designs like rimless technology for easy cleaning and water-saving features. With a growing market share in the retail sector as of December 2024, Grohe is increasingly becoming a complete bathroom supplier. You can explore their product range on their official website.
Roca
Roca, established in 1917, stands as a leading global producer of Western-style toilets, offering innovative designs and water-saving technologies; with over 100 years of experience, Roca’s commitment to quality and sustainability has positioned them as a preferred choice for homeowners and commercial projects, capturing an estimated 15% of the global market share in 2023. Roca has consistently won design awards for its products, and its products can be found in over 170 countries.
Geberit
Geberit, a Swiss company founded in 1874, is a leading European manufacturer of sanitary products, known for its high-quality western toilets, and has a history of innovation, including the first plastic cistern in 1952 and the concealed cistern in 1964 which revolutionized bathroom design; with a strong market presence, Geberit's product line includes installation systems, piping, and bathroom ceramics, generating a revenue of 3.08 billion CHF in 2023 and achieving a 3.1% currency adjusted sales growth in the first nine months of 2024, further solidifying its position as a top choice for modern bathroom solutions.
Hindware
Hindware, a leading brand in sanitaryware since the 1960s, holds a 23% market share in the organized sector and is recognized as one of the top three brands for western toilets. With a strong focus on product innovation, Hindware offers a comprehensive range of western commodes, contributing to its significant presence in the overall bathware market, which is estimated to be around INR 8,000 crore. The brand has also expanded its portfolio to include faucets and other categories, demonstrating a commitment to growth and a wide-reaching distribution network. Hindware is recognized for its quality and design, making it a preferred choice for consumers seeking reliable and stylish western toilet solutions. You can explore their range of products on their website.
Jaquar
Jaquar, established in 1960, has consistently demonstrated excellence in sanitaryware, with their western toilets being a popular choice for over 60 years; they hold a significant market share in India, estimated at 35% in 2023, reflecting their strong brand recognition and consumer trust. Their product line incorporates advanced features like dual flush technology, contributing to water conservation. Jaquar's commitment to quality and innovation has positioned them as a leader in the industry. You can explore their wide range of western toilets on their official website.
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