Top Pop-Up Toaster Brands: Breville, Cuisinart, KitchenAid, Dualit, and Smeg.

In today's bustling mornings, a pop-up toaster can be a real game-changer, ensuring a quick breakfast that's just as satisfying as it is fast. With numerous brands vying for the spot on your kitchen counter, choosing the right toaster becomes crucial for achieving that perfect crunch every time. From innovative features such as adjustable browning settings to sleek designs that complement modern kitchens, the market offers a variety of options tailored to diverse tastes and needs. To help you make an informed choice, we've compiled a list of the best pop-up toaster brands below.

Illustration of pop up toaster

Best brands of pop up toaster in 2025

Cuisinart

Cuisinart is a prominent brand in the toaster market, particularly known for its high-quality pop-up toasters. In 2018, pop-up toasters, which Cuisinart specializes in, held a dominant market share of 54.9% globally. These appliances are preferred for their energy efficiency and features such as automatic heat adjustments and defrost options. Cuisinart's products are widely used in both household and commercial settings, contributing to the brand's strong presence in the market. The global toaster market, driven by brands like Cuisinart, is expected to grow at a CAGR of 4.3% from 2024 to 2032.

Breville

Breville is a leading brand in the toaster market, known for its high-quality and innovative pop-up toasters. The company is part of a market expected to reach USD 5.09 billion by 2029, growing at a CAGR of 3.91% from 2024 to 2029. Breville's products, such as their smart toasters with digital features and voice control, are driving market growth, particularly in North America, which is the fastest-growing region. The brand's focus on aesthetics and functionality aligns with consumer demand for customizable and energy-efficient appliances. Breville's market presence is significant, contributing to the overall market valuation of USD 4.20 billion in 2024.

KitchenAid

KitchenAid is a prominent brand in the toaster market, particularly known for its high-quality pop-up toasters. These appliances have been favored by consumers due to their energy efficiency and advanced features such as automatic heat adjustments and defrost options. In 2021, pop-up toasters, which include those from KitchenAid, held a market share of around 54.92%. The global toaster market, driven in part by KitchenAid's innovations, is expected to grow at a CAGR of 5.2% from 2022 to 2029. KitchenAid's products are widely adopted in both residential and commercial settings, including hotels and restaurants.

Smeg

Smeg, an Italian appliance brand, is renowned for its high-quality and stylish pop-up toasters, which have garnered significant attention for their retro design and innovative features. In a recent collaboration with October's Very Own (OVO), Smeg introduced a new line of products, including a two-slice toaster, that combines fashion and design elements, appealing to a wide range of consumers. This partnership highlights Smeg's commitment to innovation and global impact, particularly in the home appliance sector. Smeg's products are popular not only in Canada but also globally, with orders coming from the U.K. and Australia. The brand's flagship store in Yorkville, Toronto, scheduled to open in 2025, further underscores its growing presence in the market.

Dualit

Dualit is renowned as one of the best producers of pop-up toasters, known for their high-quality and durable appliances. In the global toaster market, which was valued at USD 4.79 billion in 2023, pop-up toasters dominate, with a market share expected to exceed USD 3.06 billion by 2032. Dualit's products are favored for their simplicity and convenience, aligning well with the fast-paced lifestyles that drive demand for small kitchen appliances. The company's commitment to innovation and customer satisfaction has made its toasters a staple in both household and commercial settings. With a focus on user-friendly features and energy efficiency, Dualit continues to be a leading brand in the toaster market.

Hamilton Beach

Hamilton Beach is a leading brand in the toaster market, particularly renowned for its pop-up toasters, which held a significant market share of around 54.92% in 2021. The brand's popularity is driven by the convenience and efficiency of its products, including automatic heat adjustments and defrost options. Hamilton Beach toasters are widely adopted in both residential and commercial settings, such as hotels and restaurants, due to their ability to handle large volumes of food. The global toaster market, which includes Hamilton Beach's offerings, is expected to grow from USD 4.01 billion in 2021 to USD 5.89 billion by 2029 at a CAGR of 5.2%. Hamilton Beach's commitment to quality and innovation has made it a preferred choice among consumers. You can explore their range of toasters on the Hamilton Beach website.

Black+Decker

Black+Decker is a prominent player in the toaster market, particularly renowned for its high-quality pop-up toasters. The brand is part of a competitive and dynamic market, with a forecasted market size of USD 5.6 billion by 2032, growing at a CAGR of 3.8% from 2023 to 2032. Black+Decker's pop-up toasters are popular for their convenience, ease of use, and affordability, contributing to the segment's dominance, which accounted for USD 1.99 billion in revenue in 2023 and is expected to exceed USD 3.06 billion by 2032. The brand's products are widely available through various distribution channels, including online and offline platforms. Black+Decker's commitment to innovation and customer satisfaction has made it a favorite among consumers.

Oster

Oster is a prominent brand in the toaster market, particularly known for its high-quality pop-up toasters, which account for over 60% of the market share. The brand is part of the broader growth in the global toaster market, valued at USD 4.45 billion in 2024 and expected to reach USD 5.76 billion by 2028, growing at a CAGR of 3.79%. Oster's products are popular in the residential segment, which dominates the market with over 80% of the total revenue share. The brand's focus on innovation, including smart toasters with digital features, has helped it stay competitive. Oster, along with other key players like Breville and Cuisinart, continues to drive market growth through technological advancements and aesthetic designs.

Philips

Philips is renowned as one of the top producers of pop-up toasters, celebrated for their innovative and user-friendly designs. For instance, in May 2019, Philips launched the Philips HD6975/00 oven toaster griller, which was well-received in markets like India. This product exemplifies Philips' commitment to quality and convenience, as it combines the functions of an oven, toaster, and griller. The pop-up toaster segment, which Philips is a part of, is expected to hold a significant share in the global toaster market, with pop-up toasters projected to exceed USD 3.06 billion by 2032. Philips' products are popular for their energy efficiency and ease of use, making them a favorite among both household and commercial users. For further insights, explore the toaster market trends.

Russell Hobbs

Russell Hobbs is a renowned brand in the toasters market, particularly known for its high-quality pop-up toasters. The brand contributes to the global toasters market, which is expected to grow from $3.59 billion in 2023 to $5.76 billion by 2028 at a CAGR of 10%. Russell Hobbs benefits from the rising demand for smart and convenient kitchen appliances, driven by urbanization and the increasing consumption of bakery products. The brand's products are available through various distribution channels, including online and offline markets, catering to both residential and commercial users. With its strong market presence, Russell Hobbs is among the key competitors in the industry.