Top Brands Illuminating Diwali Nights: A Radiant Selection

As Diwali approaches, the quest for the perfect decorative lights to adorn homes becomes a joyous task. Whether you prefer the timeless charm of traditional diyas or the gleaming allure of modern LED string lights, choosing the right brand ensures both quality and safety during the festive celebrations. In 2023, several brands have stood out for their striking designs, energy efficiency, and durable products, making Diwali even more radiant and memorable. Curious to know the top recommended brands for Diwali lights this year? Read on to illuminate your festivities.

Illustration of diwali lights

Best brands of diwali lights in 2025

Philips

Philips, as the world's leading lighting company, has cemented its position in the market with a significant increase in its LED lighting market share, rising from 14% in 2013 to 17% in 2014. The company's LED lighting sales grew by 33% in the third quarter of the year, accounting for 30% of its total lighting sales of 2.08 billion euros. Philips dominates the EMEA and APAC regions, holding 12% and 10% market shares respectively. The company forecasts that LEDs will constitute 50% of the total lighting market by 2015, driven by strong growth in applications and integrated solutions. With a robust presence in over 180 countries, Philips is well-positioned to continue its leadership in the lighting industry. For more insights into how Philips is winning market share in lighting, visit their dedicated page.

Syska

Syska is a leading brand in the Indian LED lighting market, boasting a market share of 15 to 20% and recognized as one of the top three brands in the sector. The company has expanded its product line beyond lighting to include personal care, accessories, home appliances, and wires & cables, with lighting solutions still contributing over 50% of its sales. Syska's growth is attributed to its extensive distribution network of over 2,000 distributors and 2.5 lakh retailers, as well as its effective marketing strategies, including TV ads and Bollywood collaborations. The brand has also seen significant growth in e-commerce, with online sales now in double digits. During the COVID-19 pandemic, Syska experienced increased demand for its smart LED products, which offer features like app and voice assistant operation. For more details on their expanding product line, visit Syska's growth spotlight on Medianews4u.

Wipro

Wipro is a leading brand in the Indian lighting industry, particularly notable for its Diwali lights and other lighting solutions. In FY 2022-23, Wipro's lighting business achieved a remarkable double-digit growth, crossing Rs 1,000 crore in revenue. The company aims to secure a spot among the top three players in the lighting industry by the end of FY 2025. Wipro's lighting segment is divided into B2C and B2B, contributing 60% and 40% to the top line, respectively. Despite demand-side challenges, Wipro is confident in outpacing industry growth rates. For more information, read the full article on Wipro's ambitions in the lighting industry.

Bajaj

Bajaj is not recognized as a producer of Diwali lights; instead, it is a prominent brand in the automotive sector, particularly known for its electric two-wheelers and three-wheelers. In September 2024, Bajaj Auto's electric scooter, the Chetak, outsold TVS iQube with 18,933 units sold, capturing a 14% market share. Bajaj Auto also achieved significant sales in electric three-wheelers, selling 5,002 units in September, increasing its market share to 8%. The company's strong performance is part of the broader growth in India's electric vehicle market, with 9-month sales crossing 799,000 units. Bajaj Auto's success in the EV sector is a notable highlight in the Indian automotive industry. For more insights, visit the detailed sales analysis on Autocar Professional.

Crompton

Crompton Greaves Consumer Electricals Limited is a leading producer of Diwali lights in India, known for its high-quality LED lighting products. The company holds a significant position in the India LED Lighting Market, with the top five companies, including Crompton, occupying 13.31% of the market share. In the fiscal year 2023-24, Crompton reported a revenue growth of 2.3x in its lighting segment, highlighting its strong performance. The company offers a wide range of lighting products, including LED lamps, LED battens, LED panels, and decorative lights such as the popular Tiranga Rope Light. Crompton's commitment to innovation and customer satisfaction makes it a top choice for Diwali lighting needs. For detailed insights, check out their Integrated Annual Report for FY 2023-24.

Havells

Havells is a leading brand in India's electrical consumer products market, particularly renowned for its high-quality lighting solutions, including Diwali lights. The company holds a significant market share, with around 10% in the Rs 800-crore consumer lighting market and 10% in the Rs 1,400 crore CFL lighting market as of 2009. Havells has also been innovative, introducing energy-saving fans and slim tubelights, and has a strong distribution network with products retailed in over 30,000 outlets across India. Their aggressive marketing campaigns and investment in R&D have further solidified their brand equity. With a diverse product range and extensive dealer network, Havells remains a top choice for Diwali lighting needs.

Oreva

Oreva is renowned as one of the top producers of Diwali lights, known for its high-quality and innovative lighting solutions. The brand has seen a significant increase in demand, particularly during festive seasons, with a focus on traditional and eco-friendly options. In recent years, there has been a shift towards indigenous decorative lights, with Oreva capitalizing on this trend by offering a wide range of decorative items such as earthen diyas, chain lights, and lanterns. This shift has contributed to a notable market share, especially in India, where the demand for decorative lights during Diwali has risen substantially. Oreva's commitment to quality and design has made it a favorite among consumers looking to enhance their home decor during festivals. For more information on their offerings, visit their official website.

Eveready

Eveready Industries is poised to become a leading producer of Diwali lights, aiming to significantly increase its revenue in the lighting segment from Rs 300 crore to Rs 1000 crore over the next 4-5 years. With a current market share of 3% in the Rs 10,000 crore consumer lighting market, Eveready is focusing on growing its flashlights and lighting solutions to constitute around 50% of its total sales in the next three to four years. The company, which already dominates the battery market with a 60% share, is committed to expanding its lighting solutions portfolio in the B2C space. Despite challenges such as cheap imports and lack of standardization, Eveready is optimistic about its growth trajectory, especially with the stabilization of price erosion and manufacturing efficiencies. The company's ambitious targets are part of its broader strategy to double its turnover in the next three to four years. For more insight on their strategic focus, visit their official press release.

Surya Roshni

Surya Roshni is a leading brand in India's lighting market, particularly renowned for its festive and decorative lighting solutions. The company, founded in 1973 by B.D. Agarwal, has emerged as a significant player, capturing nearly 30% of the Indian LED lighting market along with Philips. Surya Roshni's new festive lighting range includes products like Jagmag String Light, Rope Light, and Profile Strip Light, which are versatile, energy-efficient, and easy to install. These products are designed to illuminate various spaces, including homes, balconies, and gardens, making them ideal for Diwali decorations. The company's commitment to quality and innovation has made it a trusted name in the Indian market. For more details on their festive lighting range, visit their featured article.

Hometown

While there is no specific mention of a "Hometown" brand as a leading producer of Diwali lights, Indian-made decorative lights are gaining popularity for their durability and low maintenance. However, Chinese lights continue to dominate the market due to their competitive pricing and variety, with Indian consumers often prioritizing price over the origin of the product. For instance, Chinese lights are preferred for their economical pricing, despite a 20% surge in prices due to increased costs of materials like aluminum and copper. Indian-made lights, though fewer in number, are appreciated for their quality and are supplied across various states like Madhya Pradesh, Rajasthan, and Gujarat. The demand for decorative lights, including those from local and Chinese sources, remains high during festivals like Diwali. For more insights, explore this Economic Times article.