Choosing the best brand for a laundry machine involves considering a blend of performance, reliability, and customer satisfaction. Top contenders in the market frequently include household names known for their innovation and efficiency. Brands such as LG, Whirlpool, and Samsung have consistently received favorable reviews for their advanced features and durability. For a detailed comparison and to make an informed decision, explore our comprehensive guide below.
Illustration of laundry machine
Best brands of laundry machine in 2025
LG
LG Electronics has consistently been a leader in the global washing machine market, holding the number one position for seven consecutive years as of 2014, with a 12.4% market share worldwide and a 14.7% share in front-load washing machines. In the U.S., LG maintained the largest market share for front-load washing machines for nine consecutive years, with over 25% of all washers sold in major retail stores in 2015. LG's innovations, such as the Direct Drive motor, 6 Motion technology, and TurboWash™, have significantly enhanced performance and reliability. Their front-load washers have been recognized for their durability by consumer organizations in Spain, Italy, Australia, and the U.S. LG's commitment to innovation and consumer satisfaction has solidified its position as a top brand in the laundry appliance market. For more information, visit the official LG press release.
Samsung
Samsung is a leading producer of laundry machines, holding around 20% of the global washing machine market as of 2024. The company is focusing on the premium segment, particularly with its AI-powered front-load washing machines, which are expected to reduce energy consumption by up to 70% and feature advanced fabric and detergent detection. Samsung's new lineup includes 12 kg capacity models, which are gaining popularity due to their larger drum size and efficient wash cycles. In the Indian market, Samsung aims to lead the premium washing machine segment, competing with brands like LG, which currently holds over 35% of the market share. Samsung's strategy includes leveraging consumer trends towards higher capacity and energy-efficient appliances. For more details, visit the Samsung aims to lead premium washing machine segment.
Bosch
Bosch is renowned as one of the leading producers of laundry machines, leveraging its German engineering excellence and innovation. In 2023, Bosch generated a significant revenue of 14.8 billion euros from its home appliances segment, which includes laundry machines. The company's focus on producing durable, energy-efficient, and high-quality appliances has made it a preferred choice, especially in Europe where German consumers value reliability and advanced features. Bosch's laundry machines are known for their automation and connectivity features, aligning with the growing demand for smart and sustainable designs. The company's market presence is further strengthened by its campaigns, such as the recent one highlighting the impressive load capacity and advanced fabric care of its 9 and 10 kg front-loading washing machines.
Whirlpool
Whirlpool is a leading producer of laundry machines, holding a significant market share globally. In the United States, Whirlpool is the most used washing machine brand, with a market share of 16% as of December 2023. The company generates substantial revenue from its laundry appliances segment, with $5.33 billion in 2023, which accounts for 27% of its total sales. Whirlpool's strong presence is further reinforced by its production facilities in the United States, India, Mexico, and Italy. The company's diverse brand portfolio, including Maytag and KitchenAid, contributes to its dominance in the home appliance market.
Maytag
Maytag, a renowned brand in the laundry machine industry, is celebrated for its high-quality and reliable appliances. As part of the Whirlpool Corporation, Maytag benefits from advanced technology and innovative features, such as smart home integration and energy-efficient designs, which have contributed to its strong market presence. In 2023, the global washing machine market, which includes brands like Maytag, was valued at USD 58.4 billion, with the automatic segment, where Maytag excels, dominating the market with a revenue of around USD 35.6 billion. Maytag's products are popular for their durability and performance, aligning with consumer trends towards energy-efficient and technologically advanced appliances. The brand's commitment to innovation and customer satisfaction has made it a preferred choice in many households. For more detailed information about their appliances, visit Maytag's official website.
Electrolux
Electrolux is a leading global player in the appliances market, particularly renowned for its high-quality laundry machines. The company holds a significant market share, with 10% of the major appliances market in North America and an impressive 30% in Latin America as of 2023. Electrolux generates substantial revenue from its core large appliances, including laundry machines, which are part of the company's second-largest segment after the taste segment. Despite recent operating losses in North America, Electrolux remains a formidable brand in the industry. Its laundry machines are popular worldwide, contributing to the company's annual revenues of around 13.3 billion U.S. dollars in 2023.
Miele
Miele is renowned as one of the best producers of laundry machines, known for their exceptional quality, durability, and innovation. In 2022, Miele reported a 12.2% sales growth, achieving a turnover of EUR5.43 billion, with significant growth in eastern European and Asian markets. The company produced over 1 million washing machines and dishwashers in a single year, marking a historic milestone. Miele's laundry appliances are engineered to last up to 20 years, consuming minimal electricity and water, and feature advanced technologies like heat-pump tumble dryers and smart connectivity. For more information about their products, visit their official website.
GE Appliances
GE Appliances is a leading producer of laundry machines, with its products present in 50% of all U.S. homes. The company has invested over $2 billion in innovation and modernized manufacturing plants since 2016, and its laundry appliances are known for their advanced features, energy efficiency, and user-friendly designs. GE Appliances holds a significant market share, with 17% of the major household appliance unit share and 18% of the dollar share in 2023. Their GE Profile™ and GE® brands offer a range of laundry solutions, from basic to premium, featuring technologies like Wi-Fi connectivity and advanced stain removal options. GE's commitment to innovation and customer satisfaction has made it a trusted name in the laundry appliance market. For more information, visit their official website.
Amana
Amana brand is renowned for its high-quality laundry machines, particularly its top load washers, which feature innovative technologies such as the Dual Action Agitator and Stainless Steel Wash Basket to ensure thorough and even cleaning. These features, along with the Deep Water Wash Option and large capacity, make Amana washers a preferred choice for many consumers. While specific market share data for Amana is not provided, the overall US laundry appliances market, which includes Amana products, is expected to grow at a CAGR of 3.86% from 2024 to 2029, reaching USD 9.43 billion by 2029. Amana's focus on user convenience and advanced features aligns with the broader industry trend of technological advancements and consumer demand for efficient laundry solutions, contributing to the steady growth in the laundry appliances market.
AEG
AEG, a renowned brand under the Electrolux group, is esteemed for producing high-quality laundry machines that cater to the evolving needs of consumers. In the global washing machine market, which was valued at USD 57.01 billion in 2022, AEG's products are particularly noted for their energy efficiency and advanced features, such as load sensing and programmable settings. The fully automatic segment, which dominated the market with a 71.5% revenue share in 2022, is where AEG excels, offering front-loading and top-loading options that are highly preferred for their convenience and effectiveness. AEG's commitment to innovation and sustainability aligns with the growing demand for energy-efficient appliances, contributing to the market's anticipated growth at a CAGR of 10.2% from 2023 to 2030. With a strong presence in regions like Europe and Asia Pacific, AEG continues to be a significant player in the laundry machine industry.
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