Top Sanitaryware Brands Transforming Bathrooms

The sanitaryware industry has seen remarkable growth over the years, offering a wide range of stylish and sustainable options to suit various preferences and budgets. With increasing attention to hygiene, design, and water efficiency, numerous brands have established themselves as leaders in the market. This article will explore some of the best and most reliable brands known for their quality products, innovative designs, and customer satisfaction in the world of sanitaryware. To discover which brands stand out and why they might be the perfect choice for your needs, read on below.

Illustration of sanitaryware

Best brands of sanitaryware in 2025

Kohler

Kohler Co. is a leading producer in the sanitaryware industry, celebrated for its innovative and technologically advanced products. With a market share of 14.3% in the kitchen and bath fixtures segment as of 2023, Kohler maintains a clear lead over other brands, including a 16% dollar share. Founded in 1873, Kohler has a long history of manufacturing high-quality bathroom solutions, such as the touchless toilet introduced in 2020. The company is committed to sustainability and innovation, making it a preferred choice for consumers seeking gracious, healthy, and sustainable living solutions. Kohler's global presence and continuous innovation drive its dominance in the market. For more insights on their offerings, you can visit Kohler's official website.

Toto

Toto is a leading global manufacturer of sanitary ware and bathroom accessories, renowned for its innovative products such as the integrated bidet toilet seat known as the Washlet. In 2019, Toto held the largest market share of 30.89% in the smart toilets market, showcasing its dominance in the industry. As of the business year ended March 31, 2024, Toto generated net sales of close to 702.3 billion Japanese yen, a decade-high figure. The company's operating income in fiscal year 2023 was around 42.77 billion Japanese yen, highlighting its financial strength. Toto's commitment to advanced bathroom technology and water efficiency has made it a preferred choice for consumers seeking premium and eco-friendly solutions. For more detailed financial information, visit their net sales statistics on Statista.

American Standard

American Standard is a leading brand in the sanitaryware market, known for its innovative and aesthetically appealing bathroom fixtures. In December 2022, the company launched the Neo Modern collection, which combines convenience, smart functionality, and modern design, catering to the increasing demand for personalized and stylish bathroom environments. The brand also introduced the Spalet Collection in October 2022, featuring shower toilets and electronic bidet seats with spa-like functions, enhancing everyday comfort and hygiene. American Standard's products, such as the ultra-high efficiency urinal with 0.125 gallons per flush (GPF), contribute to water conservation and sustainability. The brand's focus on smart bathroom fixtures and eco-friendly solutions drives significant growth in the U.S. market. For more information, visit their official website.

Grohe

Grohe is renowned as Europe's largest manufacturer of sanitary fittings, holding an impressive 8% of the global market. By 2010, Grohe had established itself as a leader, with the German market accounting for approximately 15% of its overall sales. The company's revenues saw significant growth, reaching EUR1,405 million in 2012, with an operating profit of EUR273 million. In 2014, Grohe was acquired by the Japanese company Lixil Group and the Development Bank of Japan in a EUR3 billion deal. As of 2017, Grohe's products were available in 150 countries, reflecting its strong international market presence. For more details, visit Grohe's Wikipedia page.

Duravit

Duravit AG, a leading producer of sanitary ware, is renowned for its innovative combination of technology and design. In 2019, the company achieved a 4.8% increase in total revenues, reaching EUR486.8 million, despite low global economic growth. Duravit's success is driven by products like the SensoWash(r) Starck f, which combines iconic design with maximum comfort, and its high-end series developed in collaboration with sieger design. The company, founded in 1817, employs a workforce of 6,200 and is recognized for its significant contributions to the global ceramic sanitary ware market, which is projected to grow at a CAGR of 5.7% from 2024 to 2029. For a detailed look at Duravit's accomplishments, visit their company facts and figures.

Roca

Roca Group is a leading international brand in the production and design of bathroom products, known for its high quality, innovation, and sustainability. In 2021, Roca achieved its best turnover figures in history, reaching EUR2,053 million, a 20% increase from 2020, despite the impact of the COVID-19 pandemic. The company has a strong global presence, with production plants in Spain and Poland, and has focused on optimizing processes, resulting in an EBITDA of EUR401 million and net profits of EUR179 million in 2021. Roca has also expanded its operations through strategic acquisitions and the closure of its ceramic tiles division to concentrate on the bathroom sector. The company's commitment to excellence and long-term growth strategy has solidified its position as a major player in the sanitaryware market.

Hansgrohe

Hansgrohe, a leading German manufacturer of high-quality faucets, showers, and bathroom accessories, achieved remarkable growth in 2022 with sales reaching EUR1.528 billion, marking an 11.9% increase from the previous year. The company experienced significant growth in its foreign business, with sales jumping by 13.9%, especially in dynamic markets such as China, India, and its home base in Germany, where domestic sales rose by 6.2%. Hansgrohe markets its renowned products across more than 150 countries, logging 76% of its sales internationally in 2022. In addition to its financial success, the company expanded its workforce by adding over 500 new jobs, while also investing a record EUR89.2 million in new production facilities and embracing sustainability initiatives. With over 700 design accolades since 1974, Hansgrohe is esteemed for its innovative and high-quality offerings. To discover more about their financial results and initiatives, visit their official press release.

Villeroy & Boch

Villeroy & Boch, a renowned brand since 1748, is a leading producer of high-quality sanitary ware, contributing significantly to the global market. The company generates substantial revenue, with its Bathroom and Wellness Division accounting for the majority, such as EUR662 million in 2022. Villeroy & Boch is part of a market expected to grow at a CAGR of 6.1% from 2023 to 2032, reaching a projected size of $15.9 billion by 2032. The brand is recognized for its innovative design, timeless elegance, and long-lasting quality, making it a key player alongside other major companies like TOTO LTD, Kohler Co., and Geberit International AG. With a global presence and a workforce of over 12,000 employees, Villeroy & Boch continues to set standards in the sanitary ware industry.

Jaquar

Jaquar Group is a leading player in the sanitaryware market, renowned for its technologically advanced and easy-to-maintain products. The company, alongside other major players like TOTO Ltd, Kohler Co, and CERA Sanitaryware Ltd., dominates the market in multiple regions. Jaquar Group has been focused on strengthening its market position through strategic collaborations with retailers and expanding its reach into new international markets. The sanitaryware market, projected to reach USD 53.59 billion in 2024 and grow at a CAGR of 6.89% until 2029, is experiencing significant growth propelled by residential, commercial, and infrastructure projects. Jaquar's innovative approach has continued to sustain its strong presence in the rapidly expanding Asia-Pacific market. For more insights, explore the sanitaryware market share report.

Geberit

Geberit, a European market leader in sanitary technology, boasts a strong presence with 26 production facilities and around 12,000 employees in approximately 50 countries. In 2022, Geberit generated net sales of CHF 3.4 billion and is known for its high-quality, durable sanitary products that contribute to sustainability. The company has a significant market share, particularly in Europe, where it holds up to 25% in some core markets. Geberit's extensive product portfolio, including installation systems, cisterns, faucets, and bathroom ceramics, drives growth through renovation construction, product innovation, and penetration in non-core markets. With a focus on B2B business, Geberit maintains premium margins due to its excellent solutions for sanitary planners and installers. For more information about Geberit's innovative approach, visit their corporate website.