Choosing the right brand for your emulsion paint can make a significant difference in the outcome of your painting project. With countless options available, finding the best can be a daunting task, given the multitude of factors such as durability, finish, and environmental impact to consider. Some brands stand out due to their commitment to quality and innovation, providing exceptional coverage and finish. To discover which brands top our list for the best emulsion paints, continue reading below.
Illustration of emulsion paint
Best brands of emulsion paint in 2025
Dulux
Dulux, a leading brand in the decorative paints sector, has maintained a strong market presence, particularly in Australia where it holds a 50% market share in decorative paints. The brand has extended its market leadership in the Pacific and is also a significant player in Europe, with a presence in 22 countries. Dulux has seen a 9.3% year-over-year increase in revenue and operating profit, driven by higher sales and normalized gross profit margins post-COVID. The brand is known for its high-quality emulsion paints, which are favored by professionals and consumers alike for their durability and finish. Dulux's growth strategy includes organic growth and strategic mergers and acquisitions, such as the acquisition of Cromology and JUB, enhancing its global presence. For more detailed insights into Dulux's market strategy and performance, visit their official webpage.
Sherwin-Williams
Sherwin-Williams is a leading producer of emulsion paint, boasting a 13.5% global market share in the $137 billion paint industry. With over 140 years of experience, the company is renowned for its high-quality paints, offering over 1,700 colors and a strong commitment to research and development. Sherwin-Williams dominates the US architectural paint market, with 70% of its revenue coming from categories where it holds the #1 or #2 brand position. The company operates 46 manufacturing facilities in the US and distributes its products through thousands of points of sale, including 4,200 specialized stores. Its extensive distribution network and diverse customer base contribute to its success.
Benjamin Moore
Benjamin Moore is a leading producer of high-quality emulsion paints, known for its water-based, latex formulations that offer zero volatile organic compounds (VOC) and excellent mildew resistance. The brand's Aura and Regal Select lines are particularly popular, with Aura offering a built-in primer and a wider color selection of over 240 extra colors. These paints provide superior stain and scuff resistance, making them ideal for households with pets and children. Benjamin Moore's paints are available in various sheen levels, including flat, eggshell, satin, and semi-gloss, catering to different project needs. The company's commitment to quality and innovation has made it a preferred choice in the emulsion paint market, which is projected to grow to $14.47 billion by 2028 at a CAGR of 5.7%.
Behr
Behr is a leading brand in the emulsion paint market, holding a significant 30% unit share and 27% dollar share as of March 2024. It is exclusively available in over 2,200 Home Depot stores across the US, Mexico, and Canada. Behr's products, such as Marquee, Ultra, and Premium Plus, are popular for both interior and exterior use. The brand has seen an upward trend in market share, increasing by 0.8 points in unit share and 0.8 points in dollar share from the previous year. Behr's consideration rate among consumers stands at 36%, making it the most considered paint brand. To explore Behr's offerings, including the Premium Plus Satin Enamel Interior/Exterior Paint & Primer, visit Home Depot's website.
Valspar
Valspar, a subsidiary of Sherwin-Williams, is a prominent producer of emulsion paints known for its high-quality and eco-friendly coatings. In 2023, Valspar posted a 9% increase in sales, generating $5.6 billion in revenue, and expects a 7% increase in decorative paint sales in 2024, driven by product innovation and regional expansion. Valspar holds an 8% unit share and an 11% brand consideration rate in the paint market as of 2024. The brand is highly popular in North America and continues to expand in international markets. Valspar's growth is attributed to its commitment to sustainable and advanced coating technologies.
Asian Paints
Asian Paints is the leading paint and decor company in India, holding a significant market share of approximately 59-60% as of 2023. The company, founded in 1942, has grown to become one of the top 10 decorative coating companies globally, with operations in over 15 countries and serving consumers in more than 60 countries. Asian Paints dominates the decorative paints segment, which constitutes about 75% of the Indian paints market, and its premium emulsion products, such as Asian Paints Royale, have a salience of 15-20%. The company is known for its strong financial performance, with a revenue of Rs30,727.7 crores in FY 2023-24 and a Return on Capital Employed (RoCE) of 41.2%. Asian Paints is also committed to sustainability, with a 45% reduction in its absolute Scope 1 and 2 GHG emissions compared to its baseline year. For more information about Asian Paints, visit their official website here.
PPG
PPG Industries is a leading global supplier of paints and coatings, including emulsion paint, with a rich history dating back to 1883. The company has expanded its presence significantly, such as the acquisition of AkzoNobel's North American architectural coatings business in 2013, valued at $1.05 billion, which enhanced its scale in the North American market. PPG operates in over 60 countries and has more than 140 manufacturing facilities, reflecting its global reach and technological advancements. The company's commitment to innovation and sustainability has made it a trusted name in the industry, with sales reaching $14.9 billion in 2011. PPG's continuous expansion and strategic acquisitions have solidified its position as one of the best producers of emulsion paint.
Nippon Paint
Nippon Paint, a leading global paint manufacturer with over 140 years of history, is a prominent producer of emulsion paints, known for its high-quality and eco-friendly products. The company holds a significant market share, controlling 45% of the paint industry in Indonesia, and has a total production capacity of 400,000 tons per year from its four factories there. Nippon Paint is part of the broader emulsion paint market, which is expected to grow from USD 11.58 billion in 2023 to USD 14.48 billion by 2031, with a CAGR of 5.8% from 2024-2031. The company's products cater to various applications, including residential, commercial, and industrial sectors, with a focus on low-VOC emulsion paints that meet growing consumer demands for sustainability. Nippon Paint's market capitalization stands at $15.21 billion USD as of December 2024, reflecting its strong market presence.
Berger Paints
Berger Paints is a leading producer of emulsion paint, holding a significant market share in various regions. In India, it is the second-largest paint company, capturing around 19% of the market share, and in Bangladesh, it dominates with a market share of nearly 48%. Established in 1923, Berger Paints operates through two segments: Decorative and Industrial, and it generates about 80% of its revenue from decorative paints. The company has 16 strategically located manufacturing units across India and a vast distribution network of over 11,500 active dealers. Berger Paints is known for its high-quality paints and coatings, including interior wall coatings, exterior wall coatings, and protective coatings. For more details on their product offerings, visit their official website.
Jotun
Jotun is a leading producer in the paint and coatings industry, with decorative paints accounting for 37% of its turnover and growing by 13% in 2023. The company's protective coatings segment saw a 17% growth in 2023, driven by strong demand in infrastructure, oil & gas, and the renewable energy sector. Jotun's marine coatings segment experienced the highest growth at 19% in 2023, fueled by increased newbuilding and drydocking activities. The company has also made significant investments in technology, including the launch of aerial drone inspection technology. Jotun's global presence is notable, with 92% of its turnover generated outside Norway. You can view more information in this detailed report.
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