Top Baby Wipe Brands for Gentle Care

When it comes to caring for your little one, choosing the right baby wipes can make all the difference. With a range of options available, from sensitive skin formulas to eco-friendly alternatives, selecting the perfect brand can be overwhelming. Whether you're looking for wipes that are gentle on the skin or those that effortlessly clean up messes, there's a brand out there that meets your needs. To help narrow down your choices, we've compiled a list of the best brands for baby wipes below.

Illustration of baby wipes

Best brands of baby wipes in 2025

Pampers

Pampers is a leading brand in the baby wipes market, known for its high-quality and gentle products. Pampers Sensitive Wipes, for instance, are made with 98% water and contain no parabens, perfume, or alcohol, making them hypoallergenic and clinically proven to be gentle on baby's delicate skin. These wipes feature a low-pH buffering system to maintain the skin's natural pH levels, reducing the risk of skin irritation and diaper dermatitis. Endorsed by the Skin Health Alliance, Pampers Sensitive Wipes are designed to provide effective cleaning with a lower coefficient of friction than other options. The combination of Pampers Swaddlers and Sensitive Wipes is scientifically shown to balance pH levels and ensure ultimate comfort for babies.

Huggies

Huggies, a subsidiary of Kimberly-Clark Corporation, is renowned for producing high-quality baby wipes, with their Natural Care(r) Sensitive Wipes being the #1 branded sensitive wipes in the US, as per Nielsen data ending 1/14/23. These wipes are thicker, more absorbent, and hypoallergenic, earning the National Eczema Association Seal of Acceptance(tm). Huggies Natural Care(r) Refreshing Wipes are also plant-based, with 70%+ of their content derived from plants since 1990, and are infused with cucumber and green tea for a refreshing clean. The brand's commitment to quality and innovation has made it a trusted name among parents, with products like Huggies Calm(tm) Baby Wipes also featuring the National Eczema Association Seal of Acceptance(tm). Huggies continues to be a leader in the baby wipes market, which is expected to grow at a CAGR of 5.2% from 2024 to 2031.

WaterWipes

WaterWipes is a leading brand in the baby wipes market, known for its high-quality and environmentally friendly products. In 2023, WaterWipes reported strong growth, increasing its market share by 7% year-to-date, outpacing the overall market growth of 3.8%. The brand has also launched 100% biodegradable and plastic-free wipes, making it the first major U.S. baby brand to do so, and these wipes are made using 99.9% purified water and a drop of fruit extract. This innovation has helped WaterWipes save the equivalent of 228 million plastic bottles and 3.28 Olympic-sized swimming pools of water annually. With its unique water technology and commitment to sustainability, WaterWipes continues to gain market share and customer trust. For more information, visit their official website.

Honest Company

The Honest Company stands out as a leading producer of baby wipes, driven by its commitment to safety, efficacy, and sustainability. In the second quarter of 2023, diapers and wipes sales for the company reached $55.2 million, a 6% increase, and these products comprised about 65% of the company's total sales. The company's Transformation Initiative has been instrumental in this growth, focusing on brand maximization, margin enhancement, and operating discipline. For instance, in 2021, diapers and wipes revenue grew 16% in the fourth quarter compared to the previous year, despite supply chain challenges. The Honest Company's rigorous safety standards and eco-minded approach have earned it a trusted position in the market. For more information, check out their baby wipes.

Seventh Generation

Seventh Generation is a leading brand in the baby wipes market, renowned for its unwavering commitment to sustainability and consumer health. In 2009, the company held a 27 percent share of the green household cleaning market, despite facing challenges during the economic recession. Seventh Generation's baby wipes are hypoallergenic and free of alcohol, fragrances, parabens, and phthalates, making them the ideal choice for sensitive skin. These wipes are dermatologist-tested and clinically proven to be gentle, ensuring the utmost safety for babies' hands, face, and bottom. Despite past issues with packaging changes, the brand remains trusted for its high-quality and eco-friendly products.

Babyganics

Babyganics is renowned as one of the top producers of baby wipes, known for their non-irritating and non-allergenic products that are pediatrician and dermatologist tested. Their products are free from parabens, sulfates, phthalates, and synthetic fragrances, making them a preferred choice for parents. Babyganics' commitment to natural ingredients and eco-friendly practices aligns with the growing trend of eco-conscious consumer behavior, which is expected to drive the baby wipes market, projected to reach USD 7.8 billion by 2031 with a CAGR of 5.2%. Their products are widely available at various retail locations, including grocery stores, big box stores like Target, and online platforms like Amazon.

Kirkland Signature

Kirkland Signature, a private label by Costco, is renowned for producing high-quality baby wipes that cater to the sensitive skin of infants. Their baby wipes, such as the fragrance-free and scented versions, are made from Tencel, an eco-friendly material derived from wood pulp, and are free from alcohol and formaldehyde-releasing preservatives. These wipes are hypoallergenic and accepted by the National Eczema Association, ensuring safety and comfort for babies. The market for baby wipes, including Kirkland Signature, is projected to grow at a CAGR of 5.7% from 2022 to 2032, reaching a valuation of USD 9.9 billion by 2032. Kirkland Signature baby wipes are part of a market segment that emphasizes natural and organic materials, with organic baby wipes expected to experience a 6% CAGR from 2024 to 2032.

Amazon Elements

Amazon Elements, one of Amazon's private label brands, has emerged as a significant player in the baby wipes market, achieving a 16% market share in terms of dollars sold among the top 10 brands. It has seen a remarkable 266% year-over-year growth and is the third-best-selling brand behind Huggies and Pampers. As of 2017, Amazon Elements baby wipes accounted for roughly $10 million in sales, with the bestselling item, "Sensitive, 480 Count," earning $2.5 million year-to-date. This brand's success is further highlighted by its 90% year-over-year growth, indicating strong consumer preference. Amazon Elements products are currently available exclusively to Prime members. For more insights, visit Retail Dive.

Bloom Baby

Bloom Baby is renowned as one of the top producers of baby wipes, known for its high-quality, eco-friendly, and hypoallergenic products. The brand aligns with the growing trend towards organic materials, securing a significant market share in the baby wipes industry, which is expected to grow at a CAGR of 5.2% from 2025 to 2030. Bloom Baby's products cater to health-conscious parents, offering chemical-free and dermatologically tested wipes that are ideal for infants' sensitive skin. The brand's commitment to sustainability and innovation has made it a favorite among environmentally aware consumers, contributing to the market's expansion. With the global baby wipes market projected to reach USD 8.50 billion by 2032, Bloom Baby is well-positioned to continue its growth trajectory. For more information, visit their official website.

Bambo Nature

Bambo Nature is renowned as one of the top producers of baby wipes, known for its commitment to sustainability and high-quality products. Their baby wipes are made from organic materials, aligning with the growing demand for eco-friendly and safe baby care products. In 2023, the organic material segment of the baby wipes market, which includes brands like Bambo Nature, secured a 66.8% share and is expected to grow at a 6% CAGR from 2024 to 2032. Bambo Nature's products are free from harsh chemicals, making them a preferred choice for parents prioritizing their babies' skin health and environmental sustainability. The brand's focus on effective and gentle cleaning solutions has contributed to the overall growth of the baby wipes market.