Finding the perfect curtains can transform the ambiance of a room, adding both style and functionality. With countless brands on the market, selecting the right one can be daunting, yet some consistently stand out for their quality and design. From luxurious materials to innovative designs, these brands have something to offer every decor enthusiast. Join us as we explore the top curtain brands renowned for their exceptional craftsmanship, listed below.
Illustration of curtains
Best brands of curtains in 2025
West Elm
West Elm, a renowned brand in the home furnishings industry, particularly excels in the production of high-quality curtains. As part of Williams-Sonoma, Inc., West Elm generated significant eCommerce net sales, amounting to $1.113 billion in 2023, with a substantial portion coming from the Furniture & Homeware category. In 2018, 9% of respondents from households with an annual income of $100,000 or more reported owning West Elm furniture, highlighting the brand's appeal to affluent consumers. West Elm's curtains, such as the Worn Velvet Curtain, are popular for their stylish and durable design. The brand's online store, launched in 1996, offers a wide range of home decor products, including curtains with various features like free shipping and rewards programs.
Pottery Barn
Pottery Barn is a renowned brand in the home furnishings industry, known for its high-quality curtains and window treatments. With a brand awareness of 65% among U.S. furniture online shop users, Pottery Barn enjoys a significant presence, and 7% of these users actively use the brand, demonstrating a loyal customer base where 71% of customers are likely to use Pottery Barn again. The company operates in a highly fragmented market, but its strong brand recognition and customer loyalty set it apart. Pottery Barn's revenue has been substantial, with $8.2 billion in revenue in 2021, and the company aims to continue growing through its ecommerce and retail channels. The brand's focus on design, sustainability, and customer satisfaction makes it a preferred choice for many consumers looking for premium curtains and home decor.
Anthropologie
Anthropologie, although primarily celebrated for its fashion and apparel, also excels as a prominent producer of high-quality curtains and home decor items. In October 2024, anthropologie.com recorded significant online sales revenue of $131,238,854, highlighting a robust consumer base that likely extends to their home decor products, including curtains. The brand's focus on aesthetics and customer preference for customized living spaces aligns well with the growing demand for curtains and window blinds, which is expected to register a CAGR of 7.4% from 2024 to 2032. Anthropologie's dedication to quality and design positions it as a competitive player in the curtains market, especially with the rising trend of smart and sustainable materials. While specific data on their curtain sales is not detailed, their overall strong revenue suggests potential in this segment.
Restoration Hardware
Restoration Hardware is a leading brand in the curtains and drapery market, known for its high-quality and stylish products. The company, along with other major players like Pottery Barn and West Elm, dominates the market with a wide range of curtain and drapery solutions, including custom-made options. Restoration Hardware's annual revenue has consistently been in the billions, with FY 2023 reaching $3.04 billion, indicating its strong market presence. The brand's products are popular for their aesthetic and functional benefits, and they are continuously innovating to include smart home technologies and eco-friendly materials. This innovation and commitment to quality have helped Restoration Hardware maintain its market share and appeal to evolving consumer preferences. For more information, visit Restoration Hardware's website.
Crate & Barrel
Crate & Barrel is a renowned brand in the home decor industry, known for its high-quality curtains and window treatments. With over 100 stores in North America and franchise partners in 9 countries, Crate & Barrel offers a wide range of stylish and functional curtains that cater to various tastes and needs. The brand's commitment to modern furniture and home decor has made it a favorite among consumers looking to enhance their living spaces. While specific market share data for Crate & Barrel in the curtains segment is not provided, the brand's extensive presence and customer loyalty indicate its significant influence in the market. As part of its broader home decor offerings, Crate & Barrel continues to innovate and meet the evolving demands of homeowners.
Ikea
IKEA is a leading furniture company and a significant player in the curtains and blinds market, known for its affordable and stylish home decor products. The global curtains and blinds market, in which IKEA operates, is projected to grow by 4.95% from 2024 to 2029, reaching a market volume of US$53.65 billion by 2029. IKEA's dominance is partly due to its wide range of products and strong brand equity. With the rise of eCommerce, IKEA continues to adapt and compete with online retailers like Wayfair. The market's growth is driven by increasing spending on interior decoration and home renovation activities.
Wayfair
Wayfair remains a leading online retailer for home goods, including curtains, with a significant market share in the U.S. home furniture sector. As of the second quarter of 2022, Wayfair held the largest market share among pure-play home goods retailers at 14.41%, although it has seen a slight decline in recent years. Despite this, Wayfair continues to be a major player, generating $12 billion in revenue in 2023 and handling 41 million orders. The company's extensive product range and events like Way Day contribute to its popularity. However, its market share has been impacted by the rise of omnichannel retailers.
JCPenney
JCPenney is a prominent player in the global curtains and window blinds market, known for its high-quality and diverse range of curtains and drapes. As part of the market that was valued at USD 20.8 billion in 2022 and is expected to grow to USD 26.5 billion by 2030 with a CAGR of 3.24%, JCPenney contributes significantly to the industry's growth. The company's products cater to various consumer needs, from decorative to functional purposes, especially in residential settings. With increasing spending on interior decoration activities, JCPenney's market share is anticipated to rise, particularly in regions like North America where the market is expected to grow rapidly. JCPenney's inclusion in the market alongside other major players like Hunter Douglas and Home Depot underscores its importance in the industry.
Target
Target, through its Threshold brand, is a notable producer of curtains, offering high-quality products that cater to various consumer needs. The Threshold Blackout Aruba Window Curtain, for example, is made from polycotton/rayon with a polyester lining, ensuring effective light blocking and insulation. These curtains are sold as individual panels, each measuring 95 inches long and 50 inches wide, making them versatile for different window sizes. The market for curtains is growing, with the global curtain market projected to reach over $14 billion by 2025, driven by increasing disposable income and a demand for energy-efficient and customized designs. Target's focus on quality and affordability positions it well in this expanding market.
Bed Bath & Beyond
Bed Bath & Beyond is a prominent player in the curtains and home textiles market, known for its wide range of high-quality curtains and window treatments. The company benefits from its strong presence in the global curtains and window blinds market, which is expected to grow at a CAGR of 3.24% from 2023 to 2030, reaching a market size of around USD 26.5 billion by 2030. Bed Bath & Beyond's offerings include various materials, such as polyester, which was the leading material in 2022, and the company's products are available through both offline and online distribution channels, with the offline segment holding the largest market share. The company's strategic presence in key consumer countries like the US, France, UK, Germany, and Japan further enhances its market position. As part of the fragmented market structure, Bed Bath & Beyond employs competitive strategies to engage consumers and maintain its market share.
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