Top Jig Brands for Serious Anglers

Choosing the right jig can significantly impact the quality of your fishing experience, whether you're a seasoned angler or a beginner. With a myriad of options available in the market, selecting a brand that offers reliable performance, durability, and innovative design is crucial. Some brands have consistently stood out among enthusiasts for their high-quality materials and attention to detail. If you're looking to improve your tackle box, explore our list below to find the best jig brands available today.

Illustration of jigs

Best brands of jigs in 2025

Rapala

Rapala is renowned as one of the best producers of jigs, particularly with its successful launches such as the Jigging Rap(r) and the VMC Swinging Ned Jig, which won the "Best of Show" in Terminal Tackle at ICAST in 2023. The Jigging Rap(r) features a balanced, weighted minnow profile and is available in various sizes and colors, including natural and glow patterns. Despite a challenging market environment, Rapala's core brands continued to grow, with the soft plastics category, including the Rapala CrushCity, driving significant incremental growth. In 2023, Rapala's net sales were 221.6 MEUR, though down 19% from the previous year, the company saw strong consumer demand and retailer reordering for its core products. The acquisition of 13 Fishing in December 2023 is expected to further enhance Rapala's market share in the US rod and reel market.

Strike King

Strike King is renowned as one of the best producers of jigs, offering a wide range of situationally-specific jigs tailored to the needs of professional anglers. Their Hack Attack Jig, for instance, features an exclusive no-flex Extreme Gamakatsu® black nickel heavy wire hook and a 30-degree line tie to increase hook-up percentages, making it ideal for fishing through heavy cover. This jig is designed to withstand the toughest conditions, including the use of heavy braided lines up to 80 pounds. Strike King's jigs are available in various sizes, including 1/2oz and 1oz, and come in a variety of colors such as Black Blue Firetip and Cajun Crawfish. These features make Strike King jigs a go-to choice for anglers seeking reliable and effective fishing gear. For more information, visit their official website.

Z-Man

Z-Man Fishing Products is renowned for its innovative and durable fishing lures, particularly its jigs, which have revolutionized the fishing industry. Since the 1980s, Z-Man has been a pioneer in lure-making, notably with the development of the ChatterBait in 2006 and the introduction of its proprietary ElaZtech material in 2005, which offers superior softness, buoyancy, and durability. The company's products, such as the CrossEyeZ Flipping Jig, feature hand-tied silicone skirts and robust hook designs, ensuring high performance and longevity. Z-Man's ElaZtech baits are distributed in over 50 countries worldwide and are trusted by both professional and recreational anglers for their effectiveness in various fishing techniques. With a 35-plus year history of innovation, Z-Man continues to set standards in the fishing tackle industry. For more information about Z-Man's innovative fishing solutions, visit their About Us page.

Berkley

Berkley is renowned as one of the best producers of jigs and fishing tackle, particularly highlighted by its recent partnership with fishing pro Mike Iaconelli in 2024, which has led to the development of innovative hard baits and terminal tackle. This collaboration has significantly enhanced the bass fishing experience, with products like the Ike-designed Gilly swimbait and the PowerBait Maxscent Meaty Chunk proving highly effective in tournaments. Berkley's products, such as the Storm Arashi Glide Bait and various hooks and jig heads, have been recommended by Iaconelli for their effectiveness. The brand's ecommerce platform, berkley-fishing.com, generated a revenue of $294,557 in October 2024, with a conversion rate of 2.50-3.00%. Berkley's commitment to innovation and quality has made it a standout in the fishing industry.

Booyah

Booyah Bait Co. is renowned for producing some of the best fishing lures, particularly jigs, that cater to various fishing situations. The Booyah Bankroll Jig, for instance, features a unique tapered head and a perfectly angled hook, ensuring a higher strike-to-catch ratio and is equipped with a heavy-duty weedguard and a 50-strand skirt for optimal performance. As part of Pradco Outdoor Brands, Booyah benefits from extensive resources in design innovations, broad distribution, and customer support, further solidifying its position in the market. Booyah's products have been credited with numerous tournament victories, showcasing their effectiveness in competitive fishing. With a wide range of lures, including the popular Bankroll Jig, Booyah continues to be a favorite among serious anglers.

Megabass

Megabass, a renowned brand in the fishing industry, is particularly celebrated for its high-quality jigs, which are favored by anglers worldwide for their precision and durability. As part of its expansion, Megabass of America is enhancing its U.S. distribution to make its products more accessible, reflecting the brand's commitment to innovation and customer satisfaction. The company's strategic move includes increased marketing efforts and product development tailored to the specific demands of American waters, ensuring that Megabass remains a leader in the fishing lure market, which is expected to grow at a CAGR of 7.07% from 2023 to 2030. Megabass's products, known for their artistic and functional excellence, are set to benefit from the growing global fishing lures market, valued at USD 3.28 billion in 2024 and projected to reach USD 6.57 billion by 2033. This growth underscores Megabass's position as a top producer of premium fishing tackle.

Molix

Molix is renowned as one of the top producers of high-quality jigs and fishing gear, offering a diverse range of products such as the Tenax Wide Gap Flipping Jig, GT Swim Jig, and Tungsten Football Jig. Their jigs are designed for various fishing conditions and species, making them versatile tools for anglers. Molix also provides other essential fishing equipment like rods, soft baits, and terminal tackle, ensuring a comprehensive fishing experience. With products like the Freaky Craw and Supernato Frog, Molix caters to both beginners and experienced fishermen. Their commitment to quality and innovation has made them a favorite among anglers.

VMC

VMC, a brand under the Rapala VMC group, is renowned for its high-quality fishing jigs, solidifying its position as a global leader in the fishing tackle industry. Acquired by Rapala in 2000, VMC is particularly notable for being the world's leading treble hook manufacturer and produces a wide range of jigs, including the popular Dominator Marabou Jig and the Hybrid Swimbait Jig. VMC's products are highly regarded for their durability and effectiveness, contributing to Rapala VMC's strong market presence, with North America accounting for 50% of their sales in 2023. The brand's extensive product line includes various jig types, such as the Finesse Jig and the Weedless Football Jig, catering to diverse fishing needs. With a strong distribution network and manufacturing facilities in several countries, VMC continues to innovate and expand its product offerings. For more information on VMC's selection of fishing jigs, visit their product page.

Jackall

Jackall Lures, founded in 1999 by Japanese lure designer Seiji Kato and tournament angler Ty Ono, is renowned for its innovative and highly effective jig designs. Known for their meticulous testing and use of advanced engineering technologies, Jackall's jigs, such as the Flick Shake worm and jig head system, offer superior performance with features like a 90-degree angle eye for better hook setting and less snags. These designs have been tailored for both freshwater and saltwater fishing, making them a favorite among anglers. Through their partnership with Shimano North America Holding since 2010, Jackall has successfully introduced their premium tackle to the North American market. With a focus on natural action, material, and undulation, Jackall's jigs are among the most technologically advanced options available. For more details on their outstanding jig designs, you can visit their product page.

Heddon

Heddon, founded by James Heddon in 1902, is a renowned brand in the fishing industry, particularly noted for its innovative and effective lures. The company transitioned from a cottage industry to a household name by 1950, producing iconic lures like the Zara Spook, introduced in 1939, and the Jitterbug, also launched in 1939. These lures have stood the test of time, with the Zara Spook being versatile and effective in various retrieves, and the Jitterbug known for its distinctive gurgling sound and side-to-side wiggle. Heddon's lures have been instrumental in numerous fishing successes, including catching a wide range of fish species. The brand's commitment to quality and innovation has made it a favorite among anglers. For more insights into their classic lure collection, visit their Kickin' It Old School page.