Top Jig Brands for Stellar Craftsmanship

For fishing enthusiasts, finding the perfect jig can make all the difference in a successful catch. The market is brimming with various brands, each offering unique features and designs tailored for specific fishing needs. Whether you're a seasoned angler or a beginner, selecting a reliable and high-quality jig brand can enhance your fishing experience significantly. If you're curious about which brands stand out in the world of jigs, explore our detailed list below.

Illustration of jig

Best brands of jig in 2025

Rapala

Rapala is renowned as one of the world's leading producers of fishing lures, including jigging lures, with a global presence in 140 countries. The company, founded in 1936 by Lauri Rapala, has seen significant success, particularly in North America where it makes 42% of its global sales. In the first half of 2024, Rapala's sales in North America increased by 5%, driven partly by the successful launch of the Rapala CrushCity soft plastic lures, which also boosted VMC jigging hook sales. Rapala's jigging lures, such as the Jigging Shad Rap and Jigging Rap, are highly regarded in the industry. The company's strong brand and local market strategies have contributed to its market dominance. For detailed insights, you can read Rapala-VMC Corporation's Half-Year Report H1 2024.

Berkley

Berkley is renowned as one of the best producers of jig baits, leveraging advanced scientific testing and innovation to create highly effective fishing lures. Founded in 1937 by Berkley Bedell, the company has made significant breakthroughs, such as the introduction of PowerBait Trout Dough in 1987, which revolutionized the industry by increasing strike-to-hookup ratios. Berkley's rigorous testing process involves experimenting with various senses of fish, including sight, sound, smell, and taste, and their baits are perfected over years before release. For example, their latest jerk bait, the "Stunna," was developed over a year to dive and suspend perfectly in the strike zone. With products like the PowerBait The Deal, designed by Major League Fishing pro Skeet Reese, Berkley continues to innovate and succeed in the fishing industry. Explore their collection of jig baits to discover more.

Strike King

Strike King is renowned as one of the best producers of jigs, offering a wide range of models such as the Tour Grade Swim Jig, which features a streamlined head for enhanced swimming action and includes life-like eyes and a medium wire ultra-sharp hook. These jigs are highly versatile, effective in various fishing conditions, and have garnered praise for their durability and ability to catch large and smallmouth bass consistently. Users have reported significant success, including catching numerous fish in highly pressured clear reservoirs and winning tournaments. The Strike King Tour Grade Swim Jig is particularly popular, with colors like bluegill and black/blue being favorites among anglers. The brand's commitment to quality and innovation has made its jigs a staple in many anglers' kits.

Z-Man

Z-Man Fishing Products is renowned for its innovative and high-quality fishing lures, particularly its jig offerings. The company, founded in the 1980s, has been a pioneer in the industry, especially with its ElaZtech softbait formula introduced in 2005, which offers superior softness, buoyancy, and durability. Z-Man's collaboration with Ron Davis led to the acquisition of the ChatterBait patents and trademarks, further solidifying its position. The company has seen significant growth, expanding its facility by over 40% to 75,000 square feet, enhancing production and distribution efficiency. Z-Man's products are distributed in over 50 countries worldwide, reflecting its global impact on the fishing community.

Shimano

Shimano is renowned as one of the best producers of jigging lures, particularly with the Shimano Butterfly Flatside Jig, which is a highly effective saltwater speed jigging lure. This jig is designed to mimic injured baitfish and features a rear/center weight balance for quick descent and an erratic swimming action. Available in 8 colors and 5 weight variations from 112 grams to 280 grams, it is ideal for jigging over schools, reefs, and wrecks. Despite challenges in the broader market, Shimano's fishing division has shown resilience, with a decline of only 1.6% in sales in a sector that saw many major suppliers experience double-digit decreases. The brand's commitment to quality and innovation continues to make it a favorite among anglers.

Daiwa

Daiwa is renowned as one of the best producers of jigging gear, particularly with their innovative products like the MR SLOW JIGS and SALTIGA® JIGGING RODS. These jigs are designed with unique angles and compact, dense structures that allow erratic falling and direction changes, enhancing the chances of catching wary fish. The MR SLOW JIGS feature super sharp hooks and a braid stiffened with internal fluorocarbon, minimizing fouled hooks and missed bites. Daiwa's commitment to quality is evident in their use of advanced materials such as HVF Nanoplus Carbon Technology and 3DX Carbon Fiber, ensuring strength and durability in their rods. As part of the expanding fishing rod market, Daiwa continues to innovate, contributing to the industry's projected growth to $1.98 billion by 2034.

Eagle Claw

Eagle Claw is a renowned brand in the fishing industry, particularly esteemed for its high-quality jigs. As a prominent player in the sports fishing equipment market, Eagle Claw offers a diverse range of jigs, including the Pro-V Eagle Eye Jig, Pro-V Holographic Live Image Teardrop Jig, and Lazer Sharp Pro-V Ball Head Jig, among others. The brand's commitment to performance and value is evident in its extensive product line, which caters to various fishing needs and skill levels. With a market expected to grow at a 5.3% CAGR from 2023 to 2033, Eagle Claw is well-positioned to continue its dominance in the fishing gear sector. The brand's jigs are popular among anglers, contributing to the segment's significant market share.

VMC

Rapala VMC Corporation stands out as a leading producer of high-quality jigging products, with significant contributions from their newly launched Rapala CrushCity soft plastic lures, which boosted VMC jigging hook sales. In the first half of 2024, sales in North America increased by 5% (6% with comparable exchange rates), driven by the success of CrushCity and robust replenishment sales. The company's strategy of combining global brands with local flavors has been highly effective, especially in the Nordic and North American markets. Despite a trend shift favoring soft plastics over hard baits, VMC's overall sales and profitability improved, with operating profit rising to 11.2 MEUR, a 155% increase from the previous year. This growth underscores VMC's commitment to innovation and market adaptability.

Booyah

Booyah is renowned as one of the top producers of high-quality jigs, trusted by professional anglers and hobbyists alike. Their jigs, such as the Booyah Finance Jig and Booyah Bankroll Jig, are designed with precision, featuring durable powder coat paint jobs, heavy-duty weedguards, and premium skirting that enhances their attractiveness to fish. These jigs are built to deliver tournament-grade results, with the Booyah Bankroll Jig boasting a unique tapered head and perfectly angled hook for a better strike-to-catch ratio. Booyah's collaboration with Bass Master legends like Alton Jones and Horton ensures their products are tested and proven in the most prestigious tournaments. With a wide range of bass-attracting colors and versatile designs, Booyah jigs are a staple in many anglers' tackle boxes.

Yum

Yum Brands is not a producer of jig products, but rather a multinational fast food corporation that operates some of the world's most recognizable brands, including KFC, Pizza Hut, Taco Bell, and Habit Burger & Grill. In 2023, Yum Brands achieved a 10% system sales growth, with KFC leading the way at 12%, Taco Bell at 9%, and Pizza Hut at 5%. The company opened a record 4,754 new units globally, contributing to its significant market presence in 149 countries for KFC alone. Yum Brands also reported a 12% core operating profit growth and a 6% unit growth, highlighting its robust performance in the fast food industry. With a market cap of $37.67 billion, Yum Brands remains a major player in the global restaurant sector. Discover more about their market presence on Statista's Yum Brands topic page.