Top Elliptical Cross Trainer Brands for Your Ultimate Home Workout

The world of fitness equipment is ever-evolving, and choosing the right elliptical cross trainer can make all the difference in achieving your workout goals. With numerous options on the market, finding the perfect brand that combines quality, functionality, and value for your money can be daunting. Luckily, there are some standout brands that have consistently delivered top-notch ellipticals that cater to both beginners and seasoned athletes. In this article, we'll explore some of the best brands renowned for their exceptional elliptical cross trainers, ensuring you make an informed decision for your fitness journey. Read on to discover these leading brands and what makes each unique.

Illustration of elliptical cross trainer

Best brands of elliptical cross trainer in 2025

NordicTrack

NordicTrack is a leading brand in the fitness equipment market, particularly renowned for its high-quality elliptical cross trainers. It holds a significant market share, with a 5% unit share and 10% dollar share in the US fitness equipment market as of 2024. NordicTrack's ellipticals, such as the AirGlide 14i and C9.9, feature advanced technologies including tilting smart HD touchscreens, adjustable incline and decline, and silent magnetic resistance, making them ideal for home workouts. The brand is part of iFit Health & Fitness, which sold 10.1 million interactive fitness products with a gross merchandise value of $2.8 billion in fiscal 2021. NordicTrack's products are favored for their innovative features and robust warranties, enhancing the overall fitness experience.

Sole Fitness

Sole Fitness is renowned as one of the leading producers of elliptical cross trainers, known for their high-quality and durable fitness equipment. In the elliptical market, Sole Fitness competes alongside other major players like Core Health & Fitness, Icon Health & Fitness, and Cybex International, contributing to the market's growth, which is expected to reach USD 5.58 billion by 2030 with a CAGR of 12% from 2024 to 2030. Their products are favored for their gentle aerobic exercise-based training, which is particularly beneficial for the aged population and those recovering from injuries. The elliptical cross trainers from Sole Fitness offer both upper and lower body training, making them a popular choice in both residential and commercial settings. With a strong presence in North America, which dominated the market with a 42% share in 2023, Sole Fitness continues to innovate and expand its product portfolio.

ProForm

ProForm is a renowned brand in the fitness industry, particularly noted for its high-quality elliptical cross trainers. The ProForm Pro HIIT H14, for example, is a hybrid trainer that combines elliptical stepping with upper-body punching movements, offering a comprehensive full-body workout with 26 resistance levels and a 30-pound inertia-enhanced flywheel. This model is iFIT-enabled and includes a 30-day family membership, making it a popular choice for intense, low-impact workouts. ProForm elliptical cross trainers are known for their compact design and immersive training experiences, contributing to the brand's strong presence in the market, which is expected to grow at a CAGR of 5% through the forecast period.

Schwinn

Schwinn is a renowned brand in the fitness industry, particularly for its high-quality elliptical cross trainers. The Schwinn 430 Elliptical, for example, is praised for its ease of use, decent stride, and budget-friendly price, making it a popular choice for home workouts. In the broader market, elliptical trainers like those from Schwinn dominate with a 43% market share as of 2023, highlighting their popularity and effectiveness in cardiovascular exercise and muscle strengthening. These machines are favored for their gentle aerobic training and low-impact on joints, appealing to a wide range of users, including the aged and those recovering from injuries. With innovative features such as Bluetooth data transfer and compatibility with fitness apps, Schwinn ellipticals offer a comprehensive workout experience.

Bowflex

Bowflex is a prominent brand in the fitness equipment market, particularly known for its high-quality elliptical cross trainers. As of 2024, Bowflex holds just under 5% unit share and 6% dollar share in the US fitness equipment market, positioning it as the third top brand in the industry. The Bowflex Max Trainer series, such as the M7 and M9 models, offers advanced features like enhanced dual mode LCD/LED displays, commercial-grade handles, and multiple resistance levels, making them popular choices for both home and commercial use. These trainers are designed to provide efficient, low-impact cardio workouts, with the Max Interval Workout offering significant benefits in just 14 minutes. Bowflex's products are highly considered by consumers, with a brand consideration rate of 7% in the fitness equipment market. For an in-depth look at the features and benefits of the M9 model, consider reading this Bowflex Max Trainer M9 review.

Horizon Fitness

Horizon Fitness is a leading brand in the elliptical cross trainer market, known for its high-performance, low-impact machines that offer enhanced workout variety and target key muscle groups such as the glutes, hamstrings, and calves. Their ellipticals feature advanced technologies like Bluetooth connectivity, integrated speakers, and up to 20 levels of resistance and incline, making them highly versatile and user-friendly. For instance, the Horizon Fitness 7.0 AE Elliptical boasts a 23lb heavy flywheel for smooth motion and a certified Six-Star Frame for maximum comfort. This model also includes a free app to control workouts and push data to favorite fitness apps, along with a rapid-charge USB port and built-in speakers. With a lifetime frame and brake warranty, Horizon Fitness ensures durability and reliability, making it a top choice for both home and commercial use.

Precor

Precor, a leading brand in the elliptical cross trainer market, is renowned for its innovative and high-quality products. Since its inception in 1995, Precor has set the gold standard with its Elliptical Fitness Crosstrainer™ (EFX™), which has seen over 300,000 installations worldwide. The company's ellipticals are designed to mimic natural movement, providing a low-impact, aerobic exercise experience that is gentle on joints. Precor's products are widely used in health clubs, gyms, and by individual users, contributing significantly to the market's growth. With a strong presence in the global fitness equipment market, Precor continues to innovate and expand its product line.

Life Fitness

Life Fitness is a leading producer of elliptical cross trainers, renowned for their innovative and durable products. The brand's E1 Elliptical Cross-Trainer, for example, offers a low-impact, total-body workout with natural, smooth motion, making it ideal for home use by all fitness levels. In 2023, the elliptical market, which Life Fitness is a part of, had a market size of USD 2.52 billion and is expected to grow at a CAGR of 12% from 2024 to 2030. Life Fitness products, such as the 95X Club Series Elliptical Cross-Trainer, are developed with extensive biomechanical research for a fluid and comfortable elliptical path, along with advanced heart rate monitoring and resistance controls. These features solidify the brand's reputation for high-quality fitness equipment.

Nautilus

Nautilus Inc. stands as a leading producer of elliptical cross trainers, with its Nautilus Ellipticals generating around $60 million in revenues and securing a 20% market share in the elliptical machine category as of 2022. The segment has experienced a significant growth rate of approximately 28% due to comprehensive marketing efforts, including a robust social media presence and partnerships with gyms. The Nautilus E614 and E616 models each contribute $30 million annually, highlighting the brand's strong market presence. Nautilus' innovative product lines and effective promotional strategies have been crucial in maintaining its competitive advantage. The company's commitment to digital marketing and influencer partnerships has further enhanced its market leadership. For more details on Nautilus' product strategies, you can access their NLS BCG Matrix.

Octane Fitness

Octane Fitness is a leading manufacturer of elliptical cross trainers, dedicated exclusively to this category since its founding in 2001. Known for its innovative and award-winning products, Octane Fitness offers high-quality residential and commercial fitness equipment, including the Q47x and XT 3700 models, which feature advanced programs like the 30:30 interval program and MMA workouts. The company has seen significant growth, with a 19% increase in employee count and estimated annual revenue of $10.3 million. Octane Fitness is renowned for its CROSS CiRCUIT+ kit and Workout Boosters, such as X-Mode, GluteKicker, and ArmBlaster, enhancing the cross-training experience. With a strong focus on performance and customer service, Octane Fitness has established itself as a staple in the fitness industry.