Top Elliptical Brands for Smooth Workouts

Elliptical machines have become a staple in many home gyms thanks to their low-impact yet effective cardiovascular benefits. With numerous brands available in the market, selecting the best one can be a daunting task. Some top contenders are renowned for their durability, advanced technology, and exceptional user experience. To discover which brands top the list and why they stand out, see the comprehensive guide below.

Illustration of elliptical

Best brands of elliptical in 2025

NordicTrack

NordicTrack is a leading producer of elliptical machines, holding a significant share in the fitness equipment market. As of 2023, NordicTrack ranks second in both unit and dollar share, with a 5% unit share and 10% dollar share in the US fitness equipment market. The brand is known for its advanced features, such as the iFIT trainers and SmartAdjust™ technology, which auto-adjust intensity to the user's fitness level. NordicTrack's ellipticals are part of a comprehensive range of fitness equipment, including treadmills, exercise bikes, and rowers, contributing to its strong online presence and high revenue of $14,403,075. Despite a slight decrease in market share, NordicTrack remains a top choice for consumers looking for high-quality elliptical trainers. For more information, visit their website NordicTrack official site.

Sole Fitness

Sole Fitness is a renowned brand in the fitness industry, particularly noted for its high-quality elliptical trainers. As one of the key players in the elliptical market, Sole Fitness offers products that are engineered for both home and commercial use, ensuring exceptional durability and performance. Their equipment is designed to provide a comprehensive workout, engaging both upper and lower body, and is favored for its low-impact exercise benefits, especially among the aging population and those recovering from injuries. Sole Fitness products are backed by strong customer service and a 30-day trial period, enhancing customer satisfaction. The brand's commitment to quality has earned it accolades such as "Best Buy" and "Best Overall Treadmill."

ProForm

ProForm Fitness is a leading brand in the elliptical market, known for its high-quality and innovative fitness equipment. In 2023, the elliptical market, which includes brands like ProForm, was valued at USD 2.52 billion and is expected to grow at a CAGR of 12% from 2024 to 2030, reaching USD 5.58 billion by 2030. ProForm's products, such as elliptical trainers, are popular in health clubs and gyms, which dominated the market with a 46% share in 2023. These machines are favored for their ability to provide both upper and lower body training, reducing joint pressure and catering to a wide range of users, including the aging population and those recovering from injuries. ProForm's commitment to product innovation and customer health consciousness has contributed significantly to the growth of the elliptical market.

Schwinn

Schwinn, a renowned brand founded in 1895, has expanded its product line to include high-quality ellipticals, offering models such as the Schwinn 411, 430, and 470, each featuring advanced features like multiple resistance levels, large stride lengths, and compatibility with fitness apps. The Schwinn 470 elliptical, for instance, boasts 29 programs, a 20-inch stride, and a 10-degree incline, catering to users up to 300 pounds. With a strong market presence, Schwinn ellipticals are popular among both home users and health clubs, contributing to the global elliptical market growth, which is expected to reach USD 5.58 billion by 2030 with a CAGR of 12% from 2024 to 2030.

Precor

Precor is a leading brand in the elliptical market, known for its high-quality and innovative fitness equipment. In 2023, Precor's elliptical trainers contributed significantly to the market, with the elliptical trainer segment dominating the market with a 43% share. Precor's products are favored for their ability to provide a low-impact, full-body workout, making them ideal for health clubs, gyms, and individual users. The brand is part of the competitive landscape that drives market growth, particularly in North America, where the region held a 42% market share in 2023. Precor's commitment to product innovation and user-centric design is expected to continue driving the growth of the elliptical market through the forecast period.

Life Fitness

Life Fitness is a leading producer of elliptical machines, known for their biomechanically advanced and low-impact designs that cater to all fitness levels. Their elliptical cross-trainers are fixtures in commercial gyms and home fitness setups, offering personalized and immersive workout experiences. The company's products, such as the E5 Adjustable-Strike Elliptical Cross-Trainer, feature adjustable stride lengths and advanced console options, enhancing user comfort and engagement. With a reputation for reliability and comfort, Life Fitness ellipticals are a staple in many fitness facilities, contributing to the growth of the elliptical market, which is expected to reach USD 5.58 billion by 2030 with a CAGR of 12% from 2024 to 2030. Explore more about their elliptical machines on the Life Fitness website.

Bowflex

Bowflex is a leading brand in the fitness equipment market, particularly notable for its elliptical machines, holding a 5% unit share and 6% dollar share in the market. It ranks as the third top brand in terms of market share, following Peloton and NordicTrack. Bowflex's Max Trainer series offers high-intensity interval and low-intensity steady-state training options, featuring compact designs, integrated automatic tracking, and adaptive workouts. The brand's products, such as the Max Trainer M6, are priced competitively at around $1,299 and offer advanced features like JRNY connectivity and streaming entertainment. With a brand consideration rate of 7%, Bowflex remains a popular choice among fitness enthusiasts.

Horizon Fitness

Horizon Fitness is renowned as one of the top producers of elliptical trainers, offering high-quality and durable products that cater to both residential and commercial markets. The global elliptical trainers market, which includes brands like Horizon Fitness, was valued at USD 6,668.80 million in 2021 and is expected to reach USD 9,268.07 million by 2029, growing at a CAGR of 4.2% during the forecast period of 2022-2029. Horizon Fitness ellipticals, such as the Naturally Smooth EX-59 Elliptical, are engineered for powerful performance and user-friendly features, making them a favorite among fitness enthusiasts. The brand's commitment to innovation and customer satisfaction has helped it stand out in the competitive fitness equipment market. With a strong presence in North America and growing influence in the Asia-Pacific region, Horizon Fitness continues to be a significant player in the industry. For more details about their products, visit the Horizon Fitness website.

Nautilus

Nautilus Inc. stands as a prominent producer of elliptical machines, with its ellipticals generating around $60 million in revenues and securing a 20% market share in the elliptical machine category as of 2022. The growth rate for this segment is approximately 28%, driven by comprehensive marketing efforts, including a robust social media presence and partnerships with gyms. Models like the Nautilus E614 and E616 each contribute $30 million annually, highlighting the brand's strong market penetration. Nautilus' commitment to innovative products and effective marketing strategies has positioned its ellipticals as a trusted choice among fitness enthusiasts. The brand's success in the elliptical market is a testament to its ability to deliver high-quality fitness equipment. For more insight into Nautilus' market strategies, explore their BCG matrix analysis.

Octane Fitness

Octane Fitness is a leading manufacturer exclusively dedicated to elliptical machines, renowned for its innovative and award-winning products. With an estimated annual revenue of $10.3 million and 50 employees, the company has seen a 19% growth in employee count. Acquired by True Fitness Technology in 2020, Octane Fitness continues to expand its product line, including the xRide recumbent elliptical and the LateralX, offering high-performance workouts. The company's focus on quality and customer service has established it as a key player in the fitness industry. Octane Fitness products are widely used in health clubs, gyms, and by individual users, contributing to the growth of the elliptical market. For more detailed information about their products and company, visit their company profile.