Top Yellow Rice Brands to Elevate Your Cuisine

Yellow rice is a flavorful and aromatic dish that has become a staple in cuisines around the world, celebrated for its vibrant color and savory taste. Among the numerous brands that offer yellow rice, some stand out for their quality, flavor profiles, and ease of preparation. Choosing the best brand can elevate your culinary experience, making it essential to consider options that align with your flavor preferences and dietary needs. To help guide you in finding the perfect match for your kitchen, we invite you to explore our curated list of top yellow rice brands below.

Illustration of yellow rice

Best brands of yellow rice in 2025

Mahatma

Mahatma has been a trusted brand for over 100 years, offering a flavorful and convenient yellow rice that is a popular choice for many families, with their seasoned yellow rice mix being a best-seller in the U.S. for about 40 years. It is made with long-grain rice and a blend of spices, including turmeric and saffron, for a vibrant color and taste. They also offer a ready-to-heat version that is ready in just 90 seconds and is both gluten-free and kosher.

Goya

Goya, established in 1936, is a leading producer of yellow rice, offering a savory, Spanish-style side dish made with long-grain rice seasoned with a blend of onion, garlic, spices, and chicken flavor. Goya holds a 25% market share among authentic Hispanic food brands as of 2013, and its yellow rice is a popular choice for various meals, with a family size available that contains 75% more than their regular size. This rice is fat-free, cholesterol-free, and trans-fat-free, and is a versatile option for meat, fish, or poultry, ready in about 25 minutes. It's also available in multiple sizes such as 7, 14, and 21 ounce packages. You can find more information about their products at Goya's official website.

Vigo

Vigo is a well-regarded producer of yellow rice, offering an authentic Spanish recipe seasoned with saffron and other spices, with a low-fat option available. Their product is known for being easy to prepare in under 25 minutes, making it a convenient choice for a side dish or a complete meal, and is considered the #1 selling yellow rice in the U.S. according to some sources.

Carolina

Carolina brand, established in 1927, has been a trusted name in American households for nearly a century, offering quality rice products, including their popular yellow rice, known for its fluffy texture and delicious flavors of saffron, annatto, and turmeric. It's a gluten-free and kosher option, making it a versatile choice for various meals, with each 5oz serving containing 200 calories, 44g of carbs, and 750mg of sodium. Carolina rice also offers ready-to-heat yellow rice, ensuring a quick and convenient meal option, and their yellow rice is a great addition to dishes like arroz con pollo, paella, or as a side with vegetables. You can find more information about their products.

Zatarain's

Zatarain's, a brand with over 125 years of experience, stands out as a premier producer of yellow rice, offering a flavorful blend of long-grain parboiled rice with real vegetables and spices like turmeric, onion, and red pepper, delivering an authentic New Orleans taste in every bite and is a staple in Latin American cuisine, often used in dishes like arroz con pollo, with each serving containing approximately 200 calories and 0.5g of fat. Zatarain's yellow rice is known for its quick preparation time of less than 30 minutes.

Iberia

Iberia brand offers a quick-cooking yellow rice that is gluten-free, contains no artificial flavors or preservatives, and is a good source of vitamins and minerals. With one serving (45g cooked) providing 60 calories, 13g of carbohydrates, and 1g of protein, this rice is versatile, pairing well with various meats and vegetables, and cooks to a fluffy texture each time. A 3.4 lb container includes approximately 34 servings and boasts a FoodHealth Score of 54.

Knorr

Knorr is a well-known brand that produces yellow rice, expertly blending rice and pasta with seasonings like onion, garlic, and Latin spices. Their yellow rice contains 220 calories per 1/2 cup serving, with 0g of saturated fat, 610mg of sodium, and 1g of total sugars. Additionally, Knorr's yellow rice cooks in just 7 minutes and contains no artificial flavors, preservatives, or added MSG. It is often used as a base for various meals, such as the Fiesta Lime Chicken. The product comes in a 5.2 oz package and includes vitamins and minerals like Niacin, Iron, Thiamine, Folic Acid, and Riboflavin, all while maintaining a commitment to no artificial flavors or preservatives.

Near East

Near East is a well-regarded producer of rice pilaf mixes, and while they don't specifically market a product called "yellow rice," their Spanish Rice Pilaf, containing annatto and paprika for color, is a popular choice known for its ease of preparation and great taste as a side dish. Many customers have enjoyed it for years, with some even claiming it's a family favorite. Their rice pilaf products come with a unique blend of herbs and spices.

Badia

Badia, a family-owned company founded in 1967, is a renowned producer of high-quality yellow rice, offering both their Sazon Tropical seasoning, which includes annatto for a distinct yellow color and a blend of spices, and their yellow coloring product, made with corn flour, spices, and annatto extract; these products are used in a variety of dishes and have a loyal following, with their Sazon seasoning often recommended as a convenient way to achieve authentic flavor and color, making it a staple in many kitchens; Badia's expansion from a small Miami shop to a global company with over 400 products demonstrates its dedication to quality and taste, with a recent major investment valuing the company at $1.2 billion, further solidifying its position in the food industry.

Roland

Roland brand, established in the 1930s, is a global importer and supplier of specialty foods, including a variety of grains and rice, with a focus on quality and authentic sourcing; while they don't specifically highlight yellow rice, they offer other rice varieties like Arborio and Carnaroli, and have a yellow polenta, demonstrating their expertise in grain-based products; their products are available in retail outlets, grocery stores, and online; Roland Foods manages the entire process from sourcing to fulfillment, ensuring a consistent product. For more information about their offerings, visit their official website.