Wrap It Up: Top-Rated Brands for Delicious Wraps

Wraps have become a staple in modern cuisine, offering a convenient and versatile meal option that caters to diverse dietary preferences. Whether you're seeking a light lunch or a hearty dinner, selecting the right brand can elevate your wrap experience to new heights. From whole-grain options to gluten-free varieties, the best brands focus on providing quality ingredients that ensure both taste and nutrition. To discover a comprehensive list of top wrap brands that cater to all your culinary needs, explore the details provided below.

Illustration of wraps

Best brands of wraps in 2025

Mission

Mission brand, established in 1977, is a leading producer of wraps, holding a significant 39% market share in the United States as of 2023, and achieving $1.46 billion in sales that same year; their wraps are versatile, used in various cuisines, and come in many flavors and options, having expanded from a small wrap factory to a global brand. Mission Foods offers various flatbreads, including wraps, tortillas, and more, emphasizing both quality and innovation.

Siete

Siete, a family-owned Mexican-American food brand, is renowned for its delicious grain-free wraps, including almond flour tortillas, which are gluten-free, vegan, and dairy-free. In 2022, they emerged as the fastest-growing Latino/Hispanic food brand in the United States, achieving nearly $500 million in retail sales. By October 2024, Siete became part of PepsiCo in a remarkable $1.2 billion acquisition, a testament to their remarkable journey that began in 2014 with just 50 tortilla packs made over a weekend. Today, they boast 85 SKUs available in 37,000 stores nationwide.

Flatout

Flatout, established in 1990 as a sandwich shop, quickly became a major food manufacturer known for its innovative flatbread wraps, pioneering the on-trend flatbread category since introducing its products to retailers in 2000. The brand was acquired by Lancaster Colony Corporation in 2015 for $92 million. Despite ceasing production in March 2024, their wraps remain popular for their high-fiber, high-protein, and low-carb options. You can explore more about their products on their website.

La Tortilla Factory

La Tortilla Factory, established in 1977, is a leading producer of high-quality, healthy tortillas and wraps, offering innovative options like low-carb and grain-free varieties, with their products available in over 15,000 stores across the US; they were also the first to introduce fat-free flour tortillas in 1991, and low-carb/low-fat tortillas five years later, demonstrating their commitment to healthy options. Although the conventional tortilla market holds a 74% share as of 2023, the organic segment is experiencing the highest growth, reflecting consumer trends towards health and sustainability, while La Tortilla Factory's focus on using the finest ingredients and continually improving operations positions them as a top choice. Their product line also includes various options like carb-cutting and protein tortillas.

Old El Paso

Old El Paso, established in 1938, is a leading brand in Mexican-inspired foods, offering a wide range of wraps and other products. As of 2023, the brand held a 10.1% market share in the US for hard/soft tortillas and taco kits, and a 63.3% market share in France, making it a favorite among consumers in multiple countries. Old El Paso is known for helping families create fun, flavorful meals with their soft and flexible tortillas, and the brand was the first to offer a full line of Mexican meals in US supermarkets. The brand is part of General Mills since 2001, and you can explore their products and recipes at their website.

Toufayan Bakeries

Toufayan Bakeries, a family-owned company since 1926, is one of the largest privately held specialty bakeries in the US, producing over 100 varieties of baked goods daily, including a wide range of wraps made with quality ingredients. Their wraps are known for being versatile and hearth-baked to perfection, with options that include gluten-free, keto, and low-carb choices, focusing on meeting diverse dietary needs. Toufayan Bakeries also offers both retail and foodservice options. For more information, visit their website: Toufayan Bakeries.

Joseph's

Joseph's Bakery, a family-owned business since 1972, is a leading producer of wraps, known for their healthy and delicious options, including their popular flax, oat bran, and whole wheat wraps that contain 8g of net carbs and are a good source of Omega-3 ALA, with some varieties having 7g of protein per serving. They offer a variety of wraps, including gluten-free options, and are available in over 15,000 stores across the US and online. The company also focuses on sustainability, donating 3.4 million pounds of product in the last two years and working to reduce excess packaging. Their wraps are not only a low-carb alternative, but are also praised by consumers for their taste and versatility. For more information, visit the Joseph's Bakery website.

Olé Mexican Foods

Olé Mexican Foods, established in 1988 by Veronica Moreno, is a family-owned business that has grown into one of the largest tortilla manufacturers in the US, producing over 60 million tortillas daily, with products available nationwide, including their popular Xtreme Wellness line, and aims to reach $1 billion in revenue by 2026 while maintaining its commitment to high-quality, authentic Mexican flavors; their wraps, known for their softness and variety, come in options such as high-fiber and low-carb, and are a popular choice for health-conscious consumers. You can find more about their products at Olé Mexican Foods website.

BFree

BFree, established in 2011, has quickly become a leading producer of gluten-free wraps, commanding 55% of the UK's gluten-free flatbread market share as of July 2024, and offers innovative options like their high-protein wraps with 12g of protein, and avocado wraps containing 10% avocado. They use natural ingredients and a dedicated gluten-free facility to ensure top quality, and are renowned for producing soft and flexible wraps that don't break easily, making them a popular choice for health-conscious consumers.

Tumaro's

Tumaro's, established in 1995, is a leading producer of gourmet wraps, credited with creating the flavored tortilla category, producing around 180 million tortillas each year in their California factory with 18 different flavors. Their wraps contain 89% to 93% organic ingredients and offer various low-carb options, with some containing only 60 calories and 3 net carbs per wrap. Distributed to 21,000 locations and also exported to other countries, the company has witnessed a recent 30% decrease in sales, bringing revenue to $14.6 million.