Top Brands Revolutionizing Weight Loss Products

Weight loss products have become increasingly popular as more individuals seek effective ways to maintain a healthy lifestyle. Among the plethora of choices available, certain brands have stood out due to their commitment to quality, scientific backing, and consumer satisfaction. From meal replacement shakes to appetite suppressants and nutritional supplements, these brands offer a variety of solutions tailored to help you achieve your weight loss goals. To discover the top brands that have made a significant impact in the health and wellness sector, explore the list below.

Illustration of weight loss products

Best brands of weight loss products in 2025

Weight Watchers

Weight Watchers is renowned as one of the most effective weight loss programs, with a proven track record of helping members achieve and maintain significant weight reduction. Studies have shown that Weight Watchers is at least 2x more effective for weight loss compared to DIY approaches and other clinical programs, with 63% of the weight lost in a 52-week program maintained at two years. The program has also been shown to be highly effective for those with prediabetes, producing greater improvements in glucose control. In a clinical trial, Weight Watchers Online participants achieved a 24.5% rate of >= 5% weight loss at 3 months, significantly higher than the control group. Additionally, Weight Watchers has been the #1 doctor-recommended weight-loss program since 2020, based on a survey of 14,000 doctors.

Jenny Craig

Jenny Craig is a well-known brand in the weight loss industry, renowned for its structured and comprehensive weight management programs. According to a two-year clinical trial published in the Journal of the American Medical Association (JAMA) in 2010, participants in the Jenny Craig program achieved an average weight loss of 10% after one year and maintained a weight loss of more than 7.9% at the two-year mark. The program includes personalized nutrition and activity plans, as well as one-on-one weekly consultations, which contribute to high compliance and tolerability among users. Jenny Craig also offers a variety of meal options, including the recently launched Jenny Fresh line, which features fresh, nutritionally balanced entrees prepared with wholesome ingredients. On average, members lose 22 pounds in the first 8 weeks, or approximately 2.75 pounds per week.

SlimFast

SlimFast is a renowned brand in the weight loss industry, having once held a significant 46% share of the diet liquid/powder segment and generating over $611 million in sales in 1999. The brand, acquired by Unilever in 2000 for $2.3 billion, has undergone several ownership changes, including an acquisition by Glanbia for $350 million in 2018. Despite fluctuations, SlimFast remains a major player, offering a clinically proven plan that averages a weight loss of 1-2 lbs per week. The SlimFast Plan involves replacing two meals with their shakes, smoothies, or bars, along with a sensible meal and snacks, all part of a reduced-calorie diet. This approach has helped many achieve real weight loss results, as evidenced by numerous success stories. For more information, visit SlimFast's official website.

Herbalife Nutrition

Herbalife Nutrition is renowned as one of the top producers of weight loss products, with its high-protein meal replacement (MR) products demonstrating significant efficacy in reducing body weight, body mass index, and fat mass in clinical trials involving 934 participants. As the #1 active and lifestyle nutrition brand globally, Herbalife generates $5.1 billion in net sales, with 56.3% of its net sales coming from the weight management category in 2023. Their products are backed by rigorous testing and adhere to FDA regulations, ensuring consumer safety. Herbalife's meal replacement shakes have been shown to be more effective than self-directed weight-loss attempts, especially when paired with a balanced diet and active lifestyle. With over 2 million distributors across 90+ countries, Herbalife's reach and impact are substantial.

Nutrisystem

Nutrisystem is a well-established and effective weight loss program, offering portion-controlled, reduced-calorie meals and snacks since its founding in 1972. Studies have shown that Nutrisystem customers can achieve significant weight loss, with an average of 18 pounds (8 kg) lost in 12 weeks and a 7.6% reduction in initial body weight over 3 months. Nearly four-fifths (79.4%) of customers achieve at least a 5% weight loss in 3 months, and 33% lose 10% or more of their starting weight. The program also includes access to the NuMi app for tracking food and exercise, enhancing the overall weight loss experience. With a Better Business Bureau (BBB) rating of A+, Nutrisystem is a trusted choice for those seeking convenient and effective weight loss solutions. For more detailed insights, visit their clinical research page.

Noom

Noom is a leading provider of weight loss solutions, with a significant track record of success. A large study of over 35,000 Noom app users found that about 78% reported some weight loss, and another study showed an average loss of 2 body mass index points over 3 months for overweight men. Noom's app has helped users achieve substantial weight loss, with 79% and 82% of users achieving at least 5% weight loss at 32 and 52 weeks, respectively. The company has seen rapid growth, reaching $1 billion in annual recurring revenue (ARR) by 2023 and boasting 1.5 million paying subscribers. Noom's hybrid coaching approach, combining AI with human coaches, has been a key factor in its success.

Optavia

Optavia is a prominent brand in the weight loss industry, offering a low-calorie, reduced-carb program that combines packaged foods, homemade meals, and personalized coaching. The Optavia diet, particularly the 5&1 Plan, has been shown to result in significant short-term weight loss, with participants losing an average of 5.7% of their body weight and 28.1% losing more than 10% in a 16-week study. The program includes over 60 Optavia Fuelings, such as bars, shakes, and soups, which are high in protein and low in carbs. However, the diet's long-term effectiveness and nutritional balance have raised concerns. Despite this, Optavia provides ongoing support through text messages, community forums, and weekly support calls. For more details on the Optavia diet, you can visit their informative review.

Atkins

Atkins is a leading brand in the weight loss industry, renowned for its effective low-carb diet programs and extensive range of nutritional products. Backed by over 80 published clinical scientific studies, Atkins has demonstrated significant success in promoting both short-term and long-term weight loss, with nine out of ten clinical trials showing meaningful short-term weight loss and six out of eight trials showing long-term weight loss. The brand offers a variety of products, including nutritional bars, shakes, and snacks, available in over 43,000 locations globally. Atkins has sold over 15 million copies of its books and has more than one million active registrants following its lifestyle program. Its products are designed to provide a balanced diet rich in protein, healthy fats, and fiber-rich carbohydrates.

Golo

GOLO is a leading health and wellness company, renowned for its effective weight loss products, particularly the GOLO Release supplement, which has been clinically proven to aid in significant weight loss and improvement in cardiovascular health markers. In a 2018 study, participants taking GOLO Release lost 79% more weight and 206% more inches around their waists compared to those on a placebo. GOLO's products are safe, non-GMO, gluten-free, and caffeine-free, making them a popular choice for over 4 million customers since 2013. The company dominated the weight loss category in 2023, accounting for nearly 41% of TV ad impressions, more than twice the total of the No. 2 brand. GOLO's data-driven approach and innovative marketing strategies have solidified its position as the #1 most-seen brand in the weight loss category. For more information, visit their official website.

Beachbody

Beachbody is a prominent brand in the weight loss industry, offering a comprehensive range of fitness and nutrition programs that combine intense workouts, meal plans, and nutritional supplements to aid in weight loss. Their programs, such as the 21 Day Fix and Morning Meltdown, have been shown to help users lose significant weight, with some studies indicating that participants can lose up to 20 pounds in 12 months when combining diet and exercise. However, long-term weight maintenance remains a challenge, with research suggesting that 50% of people who lose weight return to their baseline weight within five years. Beachbody's products, including Shakeology, are marketed through a multilevel marketing (MLM) model with over 340,000 coaches, and while they claim various health benefits, there is limited scientific evidence to support these claims. Despite this, the brand's emphasis on accountability and combined diet-exercise approaches can enhance short-term weight loss success. To explore their fitness solutions further, visit the Beachbody website.