Top Udon Noodle Brands to Satisfy Your Cravings

Udon noodles are a staple in Japanese cuisine, known for their thick, chewy texture and versatility in a wide array of dishes. As more people around the world embrace this delightful dish, the demand for high-quality udon noodles has surged, leading to a diverse selection of brands that cater to various preferences and tastes. Whether you're a seasoned chef or a home cook looking to experiment, finding the right brand can make all the difference in your culinary creations. Below, we explore some of the top brands renowned for their udon noodles, each offering a unique take on this beloved classic.

Illustration of udon noodles

Best brands of udon noodles in 2025

Nissin

Nissin Foods, renowned for its innovative and high-quality instant noodle products, has solidified its position as a leader in the premium instant ramen category, including udon noodles. With a 40% share of the premium instant ramen market in the U.S., Nissin continues to outpace the category, driven by its global leadership in product development and innovation. The company's success is evident in its 41% increase in sales during the fourth quarter of 2022 and a 32% year-over-year growth in overall category sales. Nissin's commitment to quality and innovation is highlighted by products like the Donbei Kitsune Udon, which features thick, chewy udon noodles and a rich dashi soup stock. As part of its expansion, Nissin is investing in new facilities, including a $228 million investment in a third U.S. factory, to meet growing demand. For more detailed information about their products, visit the Nissin Foods website.

Maruchan

Maruchan, a renowned brand in the noodle industry, is a significant player in the udon noodles market, known for its high-quality and diverse range of products. In the Overseas Instant Noodles Segment, Maruchan saw a 24.0% year-on-year increase in sales, reaching Y=221,229 million, largely driven by the success of its Instant Lunch and Bowl series in the U.S. and Mexico. The brand's domestic segment also experienced a 2.5% year-on-year increase in sales, with notable performances from the Maruchan Seimen series and other products. Maruchan's commitment to quality and innovation has contributed to its strong market presence, particularly in the Asia-Pacific region where udon noodles are highly popular. The brand's ability to adapt to market trends and consumer preferences has been a key factor in its success. For more information on Maruchan's products, visit their official website.

Myojo

Myojo is a leading brand in the udon noodles market, known for its high-quality and flavorful products. The company's Ultimate Kitsune Udon Cup, for example, features enhanced kelp flavor and a rich dashi broth, making it a favorite among consumers. Myojo's products are part of a market that is expected to grow at a CAGR of 5.48% from 2024 to 2032, reaching a market size of approximately USD 22.4 billion by 2032. The brand's innovations in product offerings and packaging have contributed significantly to the market's expansion. Myojo's products are widely available in mainstream retail channels and online platforms, enhancing their accessibility. For more details on their original udon flavors, visit their Original Flavor Udon page.

Shirakiku

Shirakiku is a renowned brand for producing high-quality udon noodles, characterized by their large and thick texture, making them ideal for traditional Japanese Udon dishes. The noodles are made from a blend of wheat flour (60%), water, tapioca starch, and other ingredients, ensuring a chewy and flavorful experience. Shirakiku udon noodles are popular for their authentic taste and are widely available, contributing to the global udon noodles market valued at approximately USD 13.86 billion in 2023. The brand's products are part of a market expected to grow at a CAGR of 5.48% from 2024 to 2032. With a focus on quality and traditional methods, Shirakiku remains a preferred choice for those seeking authentic Japanese cuisine. Discover more about their Shirakiku Udon Noodles on their website.

Hakubaku

Hakubaku is a leading producer of high-quality udon noodles, renowned for its traditional and authentic Japanese recipes. Established in Australia in 1996, Hakubaku utilizes premium organic wheat from the Murray Darling Basin to produce its noodles, which are certified organic, Kosher, Halal, and Non-GMO. The company's unique, patented drying process ensures firm-textured noodles, and its products are available in major supermarkets and exported to Asia, North America, and Europe. Hakubaku is the #1 Japanese noodle brand in Australia and a market leader in the USA, reflecting its commitment to quality and authenticity.

Nongshim

Nongshim is a leading producer of instant noodles, including udon noodles, with a significant market presence. In 2023, Nongshim held a 56% market share of the Korean instant noodle market, demonstrating its dominance in the industry. The company saw a notable increase in sales during the COVID-19 pandemic, with a 16.3% year-over-year increase in 2020, reaching 2.09 trillion won ($1.85 billion) in sales. Nongshim's overseas sales also surged, with a 26.5% increase in the US and a 28.2% increase in China in 2020. The company's flagship products, such as Shin Ramyun and Chapaguri, are highly popular globally.

Koyo

Koyo is a renowned brand for producing high-quality udon noodles, made from freshly milled organic heirloom grains, which gives them a dense, chewy texture. These noodles are perfect for serving with brothy soups or topping with meat or vegetables. Koyo's organic udon noodles contain 270 calories per serving, with 1g of total fat and 9g of protein. The brand is committed to using organic ingredients and avoids additives, preservatives, and MSG. With a solid 3.5-star rating on Amazon, Koyo's products are well-regarded by consumers.

Annie Chun's

Annie Chun's is a prominent brand in the vegan noodles market, particularly known for its high-quality udon noodles. The company is part of a growing industry expected to reach USD 264.81 million by 2030, with a CAGR of 7.29% from 2022 to 2030. Annie Chun's offers a range of products, including ramen and noodle bowls, that cater to vegan dietary preferences and are rich in flavor and texture. Their udon noodles, known for their chewy and thick texture, are a favorite among consumers looking for plant-based alternatives. The brand's commitment to using plant-based materials aligns with the increasing demand for vegan products.

Yamachan

Yamachan is a renowned brand in the udon noodles market, known for its high-quality and authentic Japanese-style udon noodles. The brand has collaborated with chefs and restaurateurs to develop unique, fusion-inspired udon noodle dishes, contributing to the market's growth. As part of the competitive landscape, Yamachan focuses on delivering premium, artisanal udon noodle offerings, catering to the growing demand for traditional and innovative Asian food options. The global udon noodles market, which includes brands like Yamachan, is projected to grow at a CAGR of 5.48% from 2024 to 2032, reaching a market size of approximately USD 22.4 billion by 2032. Yamachan's commitment to quality and innovation has helped in expanding the market's reach, particularly in regions like North America and Europe. For more detailed insights, explore the udon noodles market report.

Sapporo Ichiban

Sapporo Ichiban, a renowned brand by Sanyo Foods, is a significant player in the instant noodle market, including udon noodles, although it is primarily known for its ramen products. While Sapporo Ichiban is not exclusively a udon noodle brand, it contributes to the broader instant noodle market dominated by companies like Nissin, Toyo Suisan, and Sanyo Foods, which together account for 99% of the Japanese market. Sanyo Foods, the manufacturer of Sapporo Ichiban, has a notable market share and global presence, with products manufactured in Japan and the United States. The brand's success is partly due to its diverse flavor offerings and international market presence, including in the United States, Canada, and other countries. Despite the focus on ramen, Sapporo Ichiban's quality and market reach make it a notable mention in the noodle industry. For more information, you can visit the Sapporo Ichiban Wikipedia page.