Top Texas Toast Brands You'll Toast To

Texas toast has become a beloved staple for many households, cherished for its thick, buttery slices ideal for toasting or incorporating into delicious recipes. With so many options available, consumers often seek out the best brands that deliver the perfect balance of texture and flavor. From well-known names to emerging artisans, there's a toast out there to satisfy every palate. Curious to find out which brands have risen to the top? Read on to discover the front-runners in the world of Texas toast.

Illustration of texas toast

Best brands of texas toast in 2025

New York Bakery

The New York Bakery brand is renowned for its high-quality Texas Toast products, which have driven significant sales growth for Lancaster Colony Corporation. In the first quarter of 2021, New York Bakery's frozen garlic bread contributed to a 450-basis point increase in market share in the frozen garlic bread category. The brand is praised for its garlic-forward flavor and lack of preservatives or artificial flavors, making it a favorite among consumers who appreciate real garlic taste. Recently, New York Bakery introduced a gluten-free line of Texas Toast, produced in a dedicated gluten-free facility to ensure no cross-contamination, further expanding its market reach. This innovation underscores the brand's commitment to quality and consumer satisfaction.

Pepperidge Farm

Pepperidge Farm is renowned as one of the top producers of Texas Toast, known for its high-quality products and commitment to excellence. Founded by Margaret Rudkin in 1937, the company has grown significantly, exceeding $1 billion in sales by 2001 and ranking in the top 2% of brands worldwide in brand equity. Pepperidge Farm's Texas Toast is part of its extensive line of frozen products, which comprise 20% of their offerings. The company's focus on using premium ingredients and maintaining traditional bread-making techniques has contributed to its success. With a strong presence in the US retail packaged bread market, Pepperidge Farm continues to innovate and meet evolving consumer preferences.

Wonder Bread

Wonder Bread, a brand with over a century of history, has successfully adapted to changing consumer preferences and remains a significant player in the bread market. Known for its iconic white bread, Wonder Bread has expanded its product line to include other popular items like Texas Toast, which is thick-sliced, soft, and ideal for various culinary uses such as ribs, barbecue, or juicy steaks. Despite the decline in white bread sales, Wonder Bread has managed to gain a moderate amount of market share since the pre-pandemic era and still generates substantial revenue, with 2022 sales totaling $484 million. The brand's resilience is attributed to its innovative products and strategic marketing, including the introduction of whole grain white breads in 2006. Wonder Texas Toast, in particular, offers a delicious and versatile option with 100 calories per slice and no saturated fat.

Mrs. Baird's

Mrs. Baird's Bakeries, founded in 1908, is a renowned producer of high-quality bread products, including their popular Texas Toast, which is made without artificial flavors, colors, or high-fructose corn syrup. As a wholly-owned subsidiary of Grupo Industrial Bimbo S.A. de C.V. since 1998, Mrs. Baird's has expanded its production and distribution, serving states bordering Texas and beyond. The company is known for its traditional baking methods, such as allowing dough to rise naturally and hand-twisting loaves. In the 1990s, Mrs. Baird's successfully introduced new products like chocolate donuts, tortillas, and bagels, and their "Fresh Ideas" campaign in 1997 targeted a health-conscious audience. With a strong focus on quality, freshness, and service, Mrs. Baird's continues to be a favorite among Texans and beyond.

Oroweat

Oroweat, a brand under the Flowers Foods umbrella, is renowned for its high-quality bread products, making it an excellent choice for Texas toast. Known for its soft and fluffy interior, Oroweat bread aligns perfectly with the texture requirements of Texas toast. In 2012, Oroweat, along with other brands like Arnold and Francisco, held a significant market share of 22.4% in the bread segment. The brand's commitment to quality and consistency ensures that its bread slices, when brushed with garlic butter and baked, deliver the signature flavor and texture of Texas toast. With its wide availability and trusted brand name, Oroweat remains a popular option for those seeking to make authentic Texas toast.

Great Value

Great Value, Walmart's in-house brand, is a notable producer of Texas toast, offering a cost-effective and widely available option for consumers. While specific data on the processing scores of Great Value Texas toast is not provided, it is generally understood that store brands like Great Value often rely on ingredients and manufacturing processes similar to those of national brands, which can result in higher processing scores compared to organic or minimally processed alternatives. In 2020, Walmart, the parent company of Great Value, was one of the largest grocery retailers in the US, serving 283 million Americans. The brand's popularity stems from its affordability and broad distribution, making it a staple in many American households. However, for consumers seeking less processed options, alternatives like those offered by WholeFoods might be more suitable. For more information, visit their Great Value Texas Toast page.

Nature's Own

Nature's Own, though not specifically highlighted as a leader in the handmade toast market, is a well-known brand in the bread industry, particularly for its packaged bread products. However, for Texas toast, brands like New York Bakery are more prominently associated due to their specialized offerings. New York Bakery's Texas Toast, for example, features a blend of mozzarella, provolone, and parmesan cheeses, and is baked to perfection in various cooking methods. This product aligns with consumer trends favoring premium and gourmet bread options, which are driving growth in the broader bread market. In 2023, the handmade toast market, which includes such gourmet offerings, was valued at approximately USD 8.5 billion and is expected to grow at a CAGR of 7.2% from 2024 to 2033.

Market Pantry

Market Pantry, a brand by Target, is renowned for its high-quality Texas toast products, such as the Garlic Frozen Texas Toast and Five Cheese Frozen Texas Toast. These products are highly rated, with the Garlic Frozen Texas Toast earning 4.5 out of 5 stars from 1229 reviews and the Five Cheese version receiving 4.6 out of 5 stars from 619 reviews. The Garlic Frozen Texas Toast bakes in just eight minutes and contains 150 calories per serving, with 12% of the daily value for total fat and 10% for sodium. The Five Cheese version bakes in six minutes and offers a blend of five cheeses, providing 5g of protein and 4% of the daily calcium value per serving. Both products are convenient and quick options for a delicious side dish or snack.

Franz Bakery

Franz Bakery, founded in 1906, is a renowned producer of high-quality bread products, including their popular Texas Toast. As a fourth-generation, family-owned bakery, Franz operates 11 bakeries in 9 states and generates an annual revenue of $1.7 billion. Their Texas Toast is sliced extra thick, containing only 100 calories per slice, with no high fructose corn syrup, trans-fat, or cholesterol. Franz Bakery is committed to supporting local communities and offers a range of products, including certified organic, gluten-free, and non-GMO options. With a strong presence in the bread production industry, Franz continues to innovate and meet consumer demands for healthier and specialty breads.

Sunbeam

Sunbeam is a renowned brand in the packaged bread market, particularly noted for its Texas Toast products. As of 2013, Sunbeam was one of the popular bread brands in the U.S., with consumer demographics showing a significant presence in various household types. The brand is part of the broader trend where consumers are shifting towards healthier and more flavorful bread options, such as whole-grain and multi-grain breads. In the context of packaged breads, shelf-stable products like those offered by Sunbeam have seen fluctuations in sales, but the brand remains a staple in many American households. Sunbeam's popularity is reflected in its market share and consumer usage rates, which highlight its position as a trusted producer of Texas Toast.