Top Suji Brands: Elevating Your Culinary Creations

In today's market, suji, or semolina, has become a staple ingredient in many kitchens due to its versatility and nutritional benefits. With its increasing popularity, several brands have emerged, each vying for the title of the best suji provider. From well-established, beloved brands to newcomers making waves with their innovative techniques, consumers have a wide range of options to choose from. If you're curious about which brands top the list and why they've earned their spots, we invite you to explore more below.

Illustration of suji

Best brands of suji in 2025

Ashirvaad

ITC's Aashirvaad brand, while primarily known for its dominant position in the packaged wheat flour market with a 28% share and a valuation of over Rs 4,000 crore, is also expanding into other segments, including suji, as part of its growth strategy. The brand has been growing at a CAGR of 16-17% and is renowned for its quality and customized blends, including health-focused variants. Aashirvaad's expansion into suji and other products like maida and besan is part of its plan to leverage its network and cater to diverse consumer preferences. The brand's success is also supported by its exports to 32 countries, targeting the Indian diaspora. Aashirvaad's commitment to quality and innovation makes it a strong contender in the suji market as well. To learn more about their diverse product offerings, visit the Aashirvaad brand's official page.

Patanjali

Patanjali Foods Limited has established itself as a leading producer of high-quality suji (semolina) products, leveraging its robust distribution network and strong brand reputation. In the financial year 2023, the company achieved significant growth, with revenues amounting to over 318 billion Indian rupees and a notable expansion in its FMCG segment. Patanjali's strategic initiatives, including the launch of new product categories such as breakfast cereals and atta noodles, have enhanced its market presence. The company's hybrid manufacturing approach, combining in-house and outsourced production, has been instrumental in fortifying its position in the industry. With over 1.5 million retail touchpoints and a widespread distribution network, Patanjali continues to strengthen its market share.

Fortune

The Fortune brand, under Adani Wilmar, has established itself as a leading producer of suji (semolina) with significant market presence and growth. In FY23, the Food & FMCG segment, which includes suji, saw a 39% volume growth and 55% revenue growth, with key products like Wheat Flour and Rice, including suji, crossing INR 1,000 crores in revenues each. Fortune Suji is known for its high quality, rich in iron and vitamin B6, and is versatile in various recipes such as upma, halwa, and idli. The brand's strong distribution reach and new product launches have contributed to its success, with Fortune Suji being a healthy alternative for those with diabetes and aiding in weight loss due to its high fiber and low glycemic index.

Pillsbury

Pillsbury is a leading brand in the production of high-quality suji (semolina) and atta (whole wheat flour), with India being the largest exporter of these products. In 2023, India exported 170,781 shipments of Pillsbury atta, dominating the global market with a 93% share. The United States and United Arab Emirates are among the top importers, with the U.S. accounting for 43% of global imports. Notably, Pillsbury atta exports to New Zealand saw a significant year-on-year growth of 640% in February 2024 compared to the same month in 2023. This growth underscores Pillsbury's strong market presence and consumer preference.

Rajdhani

Rajdhani brand is renowned as one of the top producers of suji (semolina) in India, known for its high quality and widespread export. From January 2022 to December 2023, Rajdhani sooji exports showed a 7% growth rate compared to the preceding year, with shipments made to various countries including Vietnam, China, and Singapore. The brand's products, such as Rajdhani Select Sooji, are popular for their nutritional value and long shelf life of 24 months. In 2020, India's total semolina production was approximately 268 thousand metric tons, with Rajdhani being a significant contributor to this market. The brand's exports highlight its strong presence in the global market.

MTR

MTR Foods is a leading producer of suji and other instant food products, boasting a significant market share in the ready-to-eat and ready-to-cook segments, with around 55-65% market share in these categories. The brand's spices and mixes category contributes substantially to its revenue, accounting for 55% of its overall sales. MTR Foods has a strong presence in over 42 countries, catering to the Indian diaspora and local markets alike. In India, the brand delivers to nearly 20,000 pin codes and has expanded its product range to include items like kandi podi and idli karam podi to cater to regional tastes. With a revenue of Rs 980 crore in FY22, MTR Foods continues to grow, driven by its innovative products and extensive distribution network. For more insights, explore their culinary triumphs.

Shakti Bhog

Shakti Bhog is a prominent brand in India's packaged wheat flour market, known for its high-quality products, including suji (semolina). The company holds a significant market share of around 12-20% in the branded packaged wheat flour segment and operates 25 manufacturing plants across India. Shakti Bhog's products are appreciated globally, with a presence in over 100 countries. The brand is particularly recognized for its stringent quality norms and modern "Chakki grinding" technique, which preserves the natural taste, aroma, and nutrients of the wheat. Shakti Bhog's suji is used in various Indian dishes, both sweet and savory, such as Upma and Rawa Laddoo. For an in-depth analysis of the company's market strategies, you can read more on their case study document.

Anil Semolina

Anil Semolina is renowned as one of the best producers of suji (semolina) in India, known for its high-quality durum wheat semolina. The brand ensures strict quality control, resulting in a product that is free from additives and has a high protein content. In the financial year 2020, India's semolina production volume was approximately 268 thousand metric tons, with brands like Anil Semolina contributing significantly to this figure. The semolina market is projected to grow at a CAGR of 2.31% from 2024 to 2032, indicating a strong demand for premium products like those from Anil Semolina. With a focus on food-grade quality and hygienic processing methods, Anil Semolina remains a trusted choice for both home and commercial use. For more details on semolina manufacturers, visit Trade India's semolina manufacturers page.

Bambino

Bambino Agro Industries Limited is renowned as one of the best producers of suji (semolina) products, particularly in the manufacture of vermicelli, macaroni, and other pasta items. The company, which is South East Asia's largest vermicelli producer, reported a sales increase of 6.1% to INR 813.05 million in the first quarter of 2024 compared to the previous year. Bambino's products are exported to several countries, including the United States, Canada, and Australia, among others. The company has a strong research and development wing that ensures high-quality products, contributing to its market leadership. With a significant presence in the Indian market, Bambino has become synonymous with vermicelli. For more detailed financial insights, visit their company info page.

Ganesh

Ganesh Grains Limited, under the brand Ganesh, is a renowned producer of high-quality suji (semolina) with a strong presence in West Bengal. The company has successfully commissioned suji manufacturing plants in Howrah and Agra, with the plant in Kolkata commissioned in December 2022 and the one in Agra expected to start commercial production in February 2023. This expansion has contributed to the company's significant revenue growth, with a year-on-year growth of around 34% in FY2023 driven by increased sales of wheat-based products, including suji. Ganesh Grains enjoys a significant price premium over unorganized players in the B2C segment due to its superior quality and established brand position. The company's strong distribution network, including 576 distributors and supply to over 33,000 retail outlets in West Bengal, further supports its market dominance. For a detailed report on their financial performance, you can visit the ICRA report.