Top Tea Bag Brands for Delightful Brews

Tea is a beloved beverage enjoyed by millions around the world, and the convenience of tea bags has made it even more accessible. Numerous brands have mastered the art of creating high-quality tea bags, catering to a variety of taste preferences and dietary needs. From classic black and green teas to flavorful herbal blends, the best brands prioritize quality ingredients, sustainability, and exceptional taste. Discover our curated list of the top tea bag brands that stand out in the market below.

Illustration of tea bags

Best brands of tea bags in 2025

Twinings

Twinings has emerged as a leading producer of tea bags, overtaking PG Tips as the UK's best-selling brand in recent years. With a significant market share, Twinings enjoys a 21% market share in the UK and has expanded its presence to over 100 countries globally. The brand's innovative products, such as Superblends and Cold In'fuse, have boosted sales, contributing to a 9.4% growth rate, outperforming the overall market. In the UK, Twinings saw sales rise to $134.2 million, while Yorkshire Tea and PG Tips also maintained strong positions in the market. Twinings' commitment to quality and innovation has solidified its position as a premium tea brand. To learn more about their wide range of offerings, visit the Twinings official website.

Lipton

Lipton, a globally recognized brand, stands as a leading producer of tea bags, boasting a significant market share in the iced tea segment with 32.6% dominance. Jointly owned by Unilever and PepsiCo since 1972, Lipton has maintained its strong market position through high-quality products and a wide global presence, particularly in the United States, India, and Europe. In the ready-to-drink tea market, Lipton, along with its partner brand PureLeaf, generates substantial sales, with Lipton's RTD beverages reaching $601 million in 2024. The brand's success is also attributed to its diverse product range, including black, green, and herbal teas. Lipton's market strength is further reinforced by its partnership with PepsiCo, which has led to innovative products like Lipton Hard Tea.

Tazo

Tazo, a prominent brand under Unilever, is recognized as one of the leading producers of tea bags in the global market. Known for its high-quality and diverse range of tea flavors, Tazo contributes significantly to the tea bag market, which is forecasted to reach US$ 18,670 million by 2030, growing at a CAGR of 2.9% from 2024 to 2030. The brand's popularity is partly due to the convenience and portability of its tea bags, a segment that held 52.20% of the green tea market share in 2019. Tazo's commitment to quality and innovation aligns with the increasing demand for tea products, driven by health benefits and consumer preferences. As part of the broader tea market, Tazo benefits from the overall growth trends in the industry.

Bigelow

Bigelow, a prominent player in the tea industry, is recognized for its high-quality tea bags, with the brand ranking second in popularity for bagged and loose leaf tea from early 2019 to early 2020, according to Statista. Bigelow's products are favored by a significant portion of tea drinkers, with 51% of tea drinkers in the USA using only tea bags, and 20% using them mainly. The company operates within a global tea bag market projected to reach $18,670 million by 2030, growing at a CAGR of 2.9% from 2024 to 2030. Bigelow's success is also reflected in the broader U.S. tea market, which is expected to grow from $1,418.2 million in 2024 to $2,035.3 million by 2030, with a CAGR of 6.2% from 2025 to 2030. As a key market player, Bigelow continues to innovate and expand its market reach.

Dilmah

Dilmah is a prominent player in the global tea bag market, known for its high-quality tea products. In the Australian market, Dilmah holds a significant market share, with 13.9% by value and 11.7% by volume as of 2010. The brand benefits from its strong brand value and the trend towards convenience and healthy lifestyles, which has driven the demand for tea bags, green tea, and herbal tea products. Despite intense competition, Dilmah maintains a competitive edge due to its premium quality and market segmentation strategies, including demographic and psychographic segmentation. The brand's performance is also influenced by social factors and the increasing demand for natural and organic beverages. For more information, visit the Dilmah website.

Yorkshire Tea

Yorkshire Tea has solidified its position as the leading brand in the UK black tea market, achieving a record market share of 36.7% in 2023, outperforming rivals such as Twinings, Tetley, and PG Tips. The brand's success is attributed to an 11% increase in volume sales and a 14% rise in revenues to £295.7m for the year ended October 2023. Despite challenging economic conditions, Yorkshire Tea's operational efficiencies and cost savings contributed to a 20% increase in operating profits to £12.4m. The brand's strong performance was also recognized with a King's Award for International Trade. Yorkshire Tea continues to thrive, driven by its robust marketing campaigns and customer loyalty. For more detailed insights, you can read about Yorkshire Tea's record market share.

Harney & Sons

Harney & Sons is a renowned brand in the tea industry, known for its high-quality tea products, including tea bags. As a key player in the global tea bag market, Harney & Sons contributes to the sector's growth, which is forecasted to reach $18,670 million by 2030 with a CAGR of 2.9% from 2024 to 2030. The brand's strong presence is also reflected in the specialty tea market, which is expected to grow at a CAGR of 6% from 2024 to 2033, reaching $10.74 billion by 2033. Harney & Sons' commitment to quality and its charitable endeavors, such as supporting the American-Scottish Foundation, enhance its reputation among tea enthusiasts. The brand's products are widely available, contributing to the dominant residential segment of the specialty tea market, which held a 62% market share in 2023.

Celestial Seasonings

Celestial Seasonings, a subsidiary of Hain Celestial Group, is a leading producer of tea bags, known for its innovative and sustainable approaches. The brand has maintained double-digit growth, with a 10.5% increase in consumption over the past 52 weeks and a 24.5% increase compared to two years ago. Celestial Seasonings serves 1.6 billion cups of tea annually and is sold on six of seven continents, offering over 90 varieties of teas. The company has introduced new product lines, such as TeaWell, which includes organic wellness teas with health benefits, and has seen significant repeat rates, 200% higher than similar competitive launches. Additionally, Celestial Seasonings has reinforced its commitment to sustainability by eliminating plastic overwrap from its tea boxes, estimated to save up to 165,000 pounds of plastic waste annually. For more information, check out how Celestial Seasonings reinforces its commitment to sustainability.

PG Tips

PG Tips, once the leading tea brand in the UK, has faced significant challenges in recent years. Despite its long-standing popularity, the brand saw a 7.2% decline in value to £98.7 million in 2019, and more recently, it lost £15.1 million with volumes crashing by 37.8% following a decision to reduce discounting and SKU count in 2023. PG Tips remains a favorite, with 7.1 million users in 2018, although this number has fallen from 9 million since 2013. The brand has responded with a £12 million marketing push and the introduction of new products, including a quick-brewing teabag and special blends like Earl Grey and Chai. PG Tips is committed to sustainability, including a move to 100% biodegradable tea bags. For more information, visit the official PG Tips website.

Stash Tea

Stash Tea, founded in 1972 and headquartered in Tigard, Oregon, is one of the largest and most renowned specialty tea companies in the United States. Known for its wide range of traditional, specialty blend, and herbal teas, Stash Tea offers its products through various channels, including foodservice, grocery stores, and online platforms. The company has seen steady growth, with an estimated annual revenue of $15.8 million and a workforce of 65 employees, which grew by 8% last year. Stash Tea's products are available in the U.S., Canada, and several foreign countries, catering to a diverse consumer base. With a strong presence in the craft tea market, Stash Tea is valued as a key player, contributing to the market's projected growth to $465.3 million by 2031.