Top Supplement Brands to Elevate Your Wellness Game

In today's health-conscious world, finding the right supplement can be a daunting task given the myriad of choices available. From vitamins to protein powders, the market is saturated with brands claiming to offer the best products for your wellness needs. It's essential to know which brands have established a reputation for quality and efficacy to ensure you're making informed choices. Below, we provide a list of the best supplement brands that have garnered trust and recognition in the industry.

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Best brands of supplement in 2025

Thorne Research

Thorne HealthTech, through its Thorne brand, stands out as a leading producer of high-quality, science-backed nutritional supplements, trusted by over 4,000,000 customers and 45,000 healthcare professionals. The company achieved a 27.7% year-over-year growth in net sales to $63.0 million in the fourth quarter of 2022, with direct-to-consumer sales growing by 46.1%. Thorne's full-year 2022 results showed a 24% increase in sales and a 19% growth in adjusted EBITDA, despite global challenges. The brand's innovative approach includes a subscription platform combining testing, data, and personalized wellness education, contributing to a favorable Net Promoter Score (NPS) of 69 in 2021. Thorne's products are sold in 32 countries, reflecting its expanding international presence.

Garden of Life

Garden of Life is a leading brand in the nutritional supplement industry, known for its high-quality, organic products that cater to consumers' desires for potent vitamins, meal replacements, and protein powders. The brand has achieved significant market dominance, occupying 10% of the US market share and witnessing double-digit growth over the past decade. Garden of Life is the number one brand in vitamins, probiotics, plant-based protein, and sports nutrition, with a strong presence at retailers like Whole Foods and Sprouts. The company's revenue has been substantial, with an estimated annual revenue of $171 million and a growth rate of 30% CAGR over the past five years. Its effective operating model, including strong social media engagement and channel partnerships, has propelled its success. For more information, visit their official website.

NOW Foods

NOW Foods, a leading producer in the supplement industry, is renowned for its wide range of high-quality products. The company is a key player in the vitamin supplements market, which is expected to reach $115.5 billion by 2034, growing at a CAGR of 7.5%. NOW Foods also dominates the protein supplements market, with protein powder being the largest segment, accounting for 55.86% of the market revenue in 2022. The company's products are distributed through various channels, including online retail and pharmacies, which hold significant market shares. With a strong presence in both the vitamin and protein supplement markets, NOW Foods continues to drive industry growth.

Optimum Nutrition

Optimum Nutrition is renowned as the world's #1 sports nutrition brand, known for its uncompromising quality and trusted reputation. It has achieved significant growth, with its consumer base expanding globally, including a 23% like-for-like (LFL) growth and a 32.9% increase in consumption from 2017 to 2022. The brand is particularly popular among the motivated consumer segment, with its consumers exercising 80% more often and spending 28% more on sports nutrition products. Optimum Nutrition's products, such as its protein powders, are leaders in the market, holding the #1 position in several countries. The brand's commitment to sustainability is also notable, with certifications like the "Widely Recycled" label from How2Recycle. To learn more about their offerings, visit the Optimum Nutrition website.

Nature Made

Nature Made is a leading brand in the vitamin and supplement industry, recognized as the #1 pharmacist-recommended brand, with over 50 years of delivering high-quality products backed by science. The brand has earned more #1 product rankings than any other brand in the annual U.S. News & World Report survey of over-the-counter product recommendations. Nature Made products are USP-verified, ensuring quality, potency, and manufacturing standards. The brand's commitment to health and wellness has made it a trusted partner for consumers, with a wide range of products including multivitamins, gummies, and softgels. Nature Made's products are designed to support consumers at every stage of their health journeys. For more information, visit the Nature Made official website.

Jarrow Formulas

Jarrow Formulas is renowned as a leading producer of high-quality dietary supplements, particularly excelling in the probiotics category. In 2019, the brand was chosen as the #1 Probiotics Brand for customer satisfaction by ConsumerLab.com's survey, which analyzed responses from 10,931 subscribers and found Jarrow Formulas received the highest percentage of "Very Satisfied" responses. With over 30 years of experience, Jarrow Formulas has pioneered innovations such as multi-strain formulas and enteric coating, and has had over 20 of its products tested and approved by ConsumerLab.com. The company is committed to using clinically documented strains and has a strong reputation for science-based products. Jarrow Formulas generates annual revenues between $100 and $500 million and employs 100 to 500 people.

Solgar

Solgar, a renowned brand in the dietary supplement industry, is celebrated for its high-quality standards and extensive product range. Founded in 1947 in Manhattan, Solgar specializes in creating and distributing vitamins and herbal supplements, with a strong presence in the global market. The company is known for its purified and non-GMO products, which are gluten, wheat, and dairy-free, making them suitable for vegans. Solgar's supplements, such as their Ester-C Vitamin C, are packaged in amber glass bottles to preserve the vitamins and are highly regarded for their anti-inflammatory and immunity-boosting effects. With a significant presence in the market, Solgar continues to be a trusted name among health-conscious consumers. For more detailed information about the company, visit the Solgar France profile.

Life Extension

Life Extension is a prominent player in the vitamin supplements market, known for its high-quality products that cater to the growing demand for dietary and mineral supplements. The brand is part of a market estimated to be valued at USD 52.59 billion in 2024 and is expected to grow at a CAGR of 7.5% from 2024 to 2031. Life Extension benefits from increasing health consciousness among consumers and the rising focus on preventive healthcare, particularly among the elderly population. The brand's products are widely available through various distribution channels, including retail chains, supermarkets, and expanding e-commerce platforms. Life Extension's commitment to innovation and customer satisfaction aligns with the market trends driven by consumer awareness and the need for nutritional supplements.

Nordic Naturals

Nordic Naturals is a leading producer of high-quality supplements, particularly renowned for its omega-3 nutrients. Founded in 1995 by CEO Joar Opheim, the company has innovated continuously, expanding its product line to include gummies, vitamins, and other synergistic health products. Nordic Naturals has a significant presence in the global market, with North America accounting for over 36.4% of the cold and flu supplements market in 2022. The company's commitment to science-driven formulations has made it a standard-bearer in the industry, addressing various health needs including cardiovascular health, brain function, and eye diseases. For more detailed product information, visit their official website.

Pure Encapsulations

Pure Encapsulations is a renowned brand in the health and wellness industry, specializing in premium nutritional supplements formulated with high-quality, pure ingredients backed by verifiable science. Founded in 1991 and based in Sudbury, Massachusetts, the company has spent over 30 years researching and innovating, offering more than 400 supplements across 16 health categories. Their products are free from unnecessary additives and many common allergens, making them a trusted choice for healthcare professionals and consumers alike. Pure Encapsulations' commitment to quality is evident in their rigorous testing procedures, including tests for identity, potency, microbial contaminants, and heavy metals, ensuring product purity and potency. The brand has recently expanded its reach by making its products available in over 700 locations of The Vitamin Shoppe and Super Supplements.