Top Spice Brands in India: Flavorful Choices for Culinary Delights!

India is renowned for its vast array of spices that add rich flavors and aromas to cuisines worldwide. The spice market in the country is brimming with trusted brands that offer high-quality products catering to various culinary needs. From household names to traditional enterprises, these brands ensure the purity and authenticity of spices, which are a staple in every Indian kitchen. To explore the top spice brands that have won the hearts of millions across the nation, continue reading below.

Illustration of spices in india

Best brands of spices in india in 2025

MDH

MDH, or Mahashian Di Hatti, is one of India's leading spice producers, boasting a 12% market share and a legacy spanning over 105 years since its founding in 1919. The company, now headed by Rajeev Gulati after the passing of its legendary CEO Dharampal Gulati, offers a range of 62 products in over 150 different packages, including ground and blended spices. MDH is known for its high-quality, preservative-free spices and has a strong distribution network with over 1000 wholesalers and 400,000 retail dealers in India, as well as exports to over 100 countries. In 2017, Dharampal Gulati was awarded the Padma Bhushan for his contributions to trade and industry, and he was also recognized as the highest-paid FMCG CEO in India. MDH's commitment to quality and traditional flavors has made it a household name in India and globally. For more insights on their success, visit the marketing strategies that shaped MDH's legacy.

Everest

Everest Spices, operated by Everest Food Products Pvt Ltd, is renowned as India's largest and most trusted spice brand, having captured a significant 30% share of the branded pure spices market by 2005. With over 52 years of experience, Everest maintains its position as the leading spice brand, selling more than 370 crore packs annually and being used by over 20 million households across India. The brand has been accorded the Superbrands status eight times and is stocked by 4 lakh outlets in more than 1,000 towns. Everest's commitment to quality, purity, and freshness has made it a staple in Indian kitchens, with a range of over 42 blends and recent ventures into international cuisine products like Tasteeto. The brand's market dominance is further reinforced by its state-of-the-art technology and extensive product range. For more details, visit the Everest Spices Wikipedia page.

Aashirvaad

Aashirvaad, a brand under ITC, is a leading producer of spices in India, particularly dominant in the southern region. It holds a market leadership position with a 22% market share in the Andhra Pradesh and Telangana (APTS) region, where it enjoys a 40% market share in coastal Andhra Pradesh. Launched in 2005, Aashirvaad Spices has successfully leveraged its chilli portfolio, with 50% of its business coming from the chilli segment. The brand has contributed to the shift from traditional home-ground masalas to branded spice mixes, with branded spices projected to grow at a 16% CAGR to reach around Rs 50,000 crore in the next five years. Aashirvaad's success is also attributed to its hyper-local strategy, catering to regional preferences with unique spice blends. For more insights about their spices, visit the Aashirvaad Spices website.

Catch

Catch Spices, a flagship brand of DS Group, has established itself as a leading producer of spices in India, achieving a significant milestone by surpassing Rs 1,000 crore in sales with a 24% year-on-year growth rate over the past two years. The brand holds a 9% market share in northern India and an impressive 80-90% share in the premium salt category. Catch Spices is available in over 7 lakh retail touchpoints through more than 1,500 distributors, reaching out to more than 2 crore households. The brand has diversified its portfolio by venturing into pastes, gourmet gravies, grinders, herbs, and pink rock salt, with a focus on digital-first products and regional customization. Catch Spices aims to achieve a Compound Annual Growth Rate (CAGR) of 30% over the next five years.

Tata Sampann

Tata Sampann, a brand under Tata Chemicals, has emerged as a leading producer of spices in India, leveraging Tata Salt's vast distribution network that caters to 120 million households. The brand focuses on delivering pure, fresh, and authentic spices, sourced from regions that benefit their natural flavor, retaining their volatile oils for fuller aroma and taste. With a range of ten products, including everyday spices and specific blends like 'dal tadka masala' and 'punjabi chole masala,' Tata Sampann aims to provide consumers with high-quality spices that enhance the authenticity of Indian cooking. The brand is part of a larger strategy to treble revenues to Rs 5,000 crore in five years by expanding into newer product categories. The Indian spice market, valued at US$ 7.80 billion in 2023, is expected to grow at a CAGR of 8.11% to reach US$ 15.74 billion by 2032, with Tata Sampann poised to capitalize on this growth. For more details, visit the Tata Sampann spices launch page.

Badshah Masala

Badshah Masala, founded in 1958, is a leading spice brand in India, renowned for its high-quality ground spices, blended spices, and seasonings. With a rich heritage and commitment to quality, Badshah Masala has been dominating the industry for decades, offering over 45 different products globally. The brand, now a subsidiary of Dabur India after a 51% acquisition valued at Rs587.52 crores, generates 82% of its revenue from blended spices and has a strong international presence, exporting to various countries including the USA, UK, and Middle East. Badshah Masala's products are Agmark certified, ensuring superior quality and authenticity. The company has two manufacturing facilities in Gujarat and aims to expand its market presence further through its partnership with Dabur.

Patanjali

Patanjali Foods Ltd., a prominent player in the Indian FMCG sector, is poised to become a major force in the spices market, aiming to generate sales of Rs 1,000 crore from its spices business in the coming years. The company, which has recently entered the spices segment, is part of a broader strategy to achieve an annual turnover of Rs 50,000 crore by 2028. India's branded spices market, where Patanjali operates, is expected to double and reach Rs 50,000 crore by 2025, with branded spices accounting for half of the spices sold in the country. Patanjali's expansion includes scaling up its biscuits and edible oil businesses, and the company has increased its direct retail coverage to 1 million outlets. This growth is part of Patanjali's plan to reposition itself as a pure-play FMCG company, with the food and FMCG vertical already contributing 28.5% of its revenue in the first half of FY24. For more details, visit their official news release.

Eastern Condiments

Eastern Condiments, now owned by Orkla, is a prominent player in the Indian spice market, known for its high-quality products and extensive presence. Orkla acquired a 67.82% stake in Eastern Condiments in 2021, valuing the company at approximately NOK 2.4 billion (around Rs 2,000 crore). Eastern Condiments operates seven factories across four states in India and employs around 3,000 people, contributing significantly to Orkla's footprint in the Indian market. The acquisition has enabled Orkla to offer a broader selection of food products, leveraging Eastern's complementary product range and pan-Indian geographical presence. This move has strengthened Orkla's position in the rapidly growing Indian spice market. For more details on this strategic acquisition, visit the Orkla investor page.

ITC

ITC is a leading producer of spices in India, known for its high-quality 'Food Safe Spices' and value-added agri products. The company exports to over 85 countries and has a strong presence in the US, EU, and Japan, leveraging its expertise in identity-preserved sourcing and strong backward integration. ITC's branded spices, including Aashirvaad and Sunrise, are gaining traction, with the branded spices market projected to grow at a 25% CAGR to reach Rs 50,000 crore by 2025. The company has scaled up its Organic and Integrated Crop Management programmes, enhancing its ability to produce 'food safe' spices sustainably. ITC's spices processing facility in Andhra Pradesh has increased capacity utilization to expand its customer base in 'food safe' markets. For more information on ITC's efforts to accelerate growth in the spices segment, visit the Times of India.

Pushp Masale

Pushp Masale, founded in 1974 by the Surana family, is a leading spice brand in India, renowned for its high-quality spices and masala powders. With a production capacity of 200 metric tonnes per day and a vast distribution network, Pushp has expanded its presence beyond Madhya Pradesh to states like Maharashtra, Rajasthan, Uttar Pradesh, Bihar, and Gujarat. The company has seen significant growth, including a 25% CAGR over the last five years and a 20% year-on-year increase in FY23 operating revenue to Rs 338 crore. Pushp has received substantial investments, including Rs 125 crore from A91 Partners in 2020 and Rs 100 crore from Sixth Sense Ventures in 2023. Known for its pure and additive-free spices, Pushp continues to enhance culinary experiences across India.