Peanut butter, a beloved staple in many households, has seen a surge in popularity as an essential element of healthy diets, catering to fitness enthusiasts and gourmets alike. With countless brands offering unique flavors and textures, the choice of the perfect peanut butter can be quite challenging. From classic creamy and chunky varieties to innovative blends with added seeds or honey, the market is teeming with options that cater to diverse palates. Join us as we explore some of the best brands that have captured the hearts and taste buds of peanut butter lovers worldwide.
Illustration of peanut butter
Best brands of peanut butter in 2025
Jif
Jif is the leading peanut butter brand in the United States, controlling over 30% of the market as of 2017 and representing nearly a third of total peanut butter sales, which amounted to over $1.8 billion that year. Owned by The J.M. Smucker Company since 2001, Jif has maintained its market leadership since 1981, with a market share nearly three times larger than its nearest competitor, Skippy. Despite a decline in the peanut butter category, Jif's innovative marketing strategies, such as the Lil Jif Project, have helped the brand recover and exceed growth targets. Jif's social share of voice increased significantly, surpassing its goal and more than doubling Skippy's social share during the campaign. The brand's resilience was evident when it rebounded to a 40.35% dollar share by January 2023 after a temporary dip due to a product recall. For more details about Jif and its products, visit their official website.
Skippy
Skippy is a leading brand in the peanut butter industry, known for its high-quality products and significant market presence. It controls around 10.5% of the U.S. peanut butter market share and is the second-largest brand after Jif, which dominates with a 40% share. Skippy has been a market leader since after World War II, with notable sales figures such as $6 to $7.5 million annually between 1947 and 1949. The brand is also popular in China, where it is the most popular peanut butter brand, and it produces over 90 million jars annually. Skippy's innovative products, including all-natural options, continue to attract health-conscious consumers. For more details, visit Skippy's official website.
Smucker's
Smucker's, through its Jif brand, is a leading producer of peanut butter, controlling approximately 46% of the market share in the U.S. peanut butter industry. The company acquired Jif from Procter & Gamble in 2002, solidifying its position as a dominant player. Smucker's commitment to quality, innovation, and natural ingredients has been key to its success, as evidenced by its rigorous quality assurance protocols and close relationships with farmers and suppliers. The company's strategic acquisitions and effective marketing strategies have further strengthened its market presence. With Jif being the leading brand of peanut butter in America since 1981, Smucker's continues to innovate, such as with the introduction of Jif's Peanut Butter & Chocolate Flavored Spread. For a comprehensive analysis, check out a deep dive into the marketing strategies of Smucker's.
Peter Pan
Peter Pan is a renowned brand in the peanut butter market, recognized for its high-quality products. In 2020, it was acquired by Post Holdings, marking a significant move in the food industry. Peter Pan Creamy Peanut Butter was named the Best Overall by Food & Wine, praised for its full-bodied, well-seasoned, and delightfully smooth texture. The brand holds a notable market share, with Peter Pan and other Conagra brands accounting for around 8% of the market. Its popularity is evident from its consistent presence among top peanut butter brands.
Reese's
Reese's, a brand under The Hershey Company, is renowned for its iconic Peanut Butter Cups, which have been a top-selling candy worldwide since their inception in 1928. As of 2017, Reese's became the largest confection brand in U.S. convenience stores, boasting 62% more sales than the next brand, and it accounts for over 47% of all seasonal sales in this channel. The brand generates $3.1 billion in annual sales and includes the top-selling confection item, the Reese's Peanut Butter Cups King Size. Reese's products are available in various forms, including snack mixes, pretzels, and baking chips, and the brand offers a wide range of seasonal shapes like hearts, eggs, and pumpkins. The brand's loyal fan base and extensive product lineup have solidified its position as a leader in the peanut butter and chocolate market. For more details, visit the brand's official blog.
Justin's
Justin's is a renowned American brand specializing in natural and organic nut butters and peanut butter cups, founded by Justin Gold in 2004. The company, based in Boulder, is known for its USDA-certified organic peanut butter cups and innovative single-serve squeeze packs introduced in 2006. By 2012, Justin's was selling 25 million squeeze packs and 1.6 million jars of nut butter, earning it a spot on Inc. magazine's Inc. 5000 list of the fastest growing companies. Justin's was acquired by Hormel in 2016 for $286 million and continues to be a significant player in the peanut butter market, which is projected to grow to USD 6,325 million by 2032 with a CAGR of 4.5%. For more details, read about Justin's journey and products.
MaraNatha
MaraNatha is one of America's largest producers of high-quality natural and organic nut butters, specializing in peanut butter and almond butter since 1982. Founded by Robert and Chris Plotnik, the company focuses on using the finest ingredients, with no trans fats, hydrogenated oils, or preservatives, and sources nuts from environmentally sensitive growers. Acquired by The Hain Celestial Group, MaraNatha has seen significant growth, particularly in the organic and natural segment, which accounts for about 7% of the peanut butter market and is rapidly growing. Known for their small-batch roasted and velvety-smooth textures, MaraNatha's products cater to health-conscious consumers and those seeking a sustainable food option. The company's commitment to quality and environmental sensitivity has made it a leading brand in the natural foods community. For more information about their products, please visit their official website.
Adams
Adams is a renowned brand in the peanut butter market, known for its high-quality natural products. Since 1922, Adams has been committed to making delicious natural peanut butter with 99% fresh roasted peanuts and just a dash of salt. The brand is part of J.M. Smucker's portfolio, which controls a significant 46% of the peanut butter market share. Adams peanut butter is popular for its natural ingredients, lack of added sugars, and gluten-free and non-GMO status. It is also a favorite among consumers, with a high customer rating of 4.83 out of 5 stars. For more details, visit their Adams 100% Natural Crunchy Peanut Butter page.
Peanut Butter & Co.
Peanut Butter & Co. is a notable player in the peanut butter market, known for its high-quality products and significant market presence. The company generates an estimated annual revenue of $23.2 million and employs 86 people, with a revenue per employee of $270,000. Founded in New York City, Peanut Butter & Co. has established itself as a favorite among consumers, contributing to the growing demand for natural and organic food products. The company's revenue and employee growth indicate its strong position in the industry. With its focus on quality and customer satisfaction, Peanut Butter & Co. continues to be a preferred choice for peanut butter enthusiasts.
Teddie
Teddie Peanut Butter, founded in 1925 by Michael Hintlian, is a renowned brand known for its high-quality, all-natural peanut butter made from 100% peanuts, free from oils, sweeteners, and artificial additives. Recognized as the #1 Natural Peanut Butter by the New York Times and Wirecutter in 2023, Teddie is a staple in the Greater Boston area and a global favorite. The brand is gluten-free, Non-GMO, vegan, and kosher, and it supports community initiatives such as Best Buddies International and the Greater Boston Food Bank. Teddie's commitment to health and wellness makes it a preferred choice for both families and athletes. With a robust peanutty taste and a subtle grainy texture, Teddie Peanut Butter stands out in the market. Discover more about their all-natural unsalted smooth peanut butter.
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