Overnight oats have become a popular breakfast choice due to their convenience, nutrition, and versatility. With countless brands on the market offering pre-packaged options, it can be challenging to find the best ones that suit your taste and dietary needs. From organic ingredients to unique flavors and sustainable packaging, these brands are setting the standard for delicious and healthy morning meals. Join us below as we explore the top contenders that make overnight oats a delightful start to your day.
Illustration of overnight oats
Best brands of overnight oats in 2025
Quaker
The Quaker Oats Company, a subsidiary of PepsiCo, Inc., is a leading producer in the global overnight oats market, having generated significant sales with its overnight oats line, which posted $11.6 million in sales in its first year and accounts for over 60% of the oatmeal category. Quaker's overnight oats have been highly successful, with the company selling 60% of its overnight oats in one day during the product launch in January 2021. This success has contributed to Quaker's overall oatmeal business, which saw a 2.6% increase in dollar sales to $635 million. The company's dominance in the market is further highlighted by its innovative single-serve overnight oats line, which has met an unmet consumer demand for convenient breakfast options.
Bob's Red Mill
Bob's Red Mill is a leading producer of overnight oats, known for its high-quality and innovative products. In 2017, the company saw a 13% jump in sales, driven by the success of its oatmeal cups and organic options. Their protein oats, launched recently, contain about 60% more protein than regular oats, making them a popular choice for health-conscious consumers. The brand offers a variety of flavors and textures, including steel cut oats and quick rolled oats, which can be easily incorporated into overnight oats recipes. Bob's Red Mill's commitment to using whole grain oats and minimal ingredients has made it a favorite among those seeking healthy and convenient breakfast options.
Kodiak Cakes
Kodiak Cakes is a prominent brand in the overnight oats market, known for its innovative and healthy breakfast solutions. The company, which was recently acquired by private equity firm L. Catterton, has seen significant growth, surpassing $200 million in sales, a remarkable increase from its humble beginnings. Kodiak Cakes' overnight oats recipes, often featuring their oatmeal packets in flavors like cinnamon, chocolate chip, and maple & brown sugar, are easy to prepare and rich in nutrients. Their products have helped revitalize the pancake and waffle mix category, achieving double-digit growth and making them a favorite among consumers and retailers alike. The brand's success is also attributed to its expansion into other breakfast items like frozen waffles and granola bars.
Purely Elizabeth
Purely Elizabeth is a renowned brand for producing high-quality overnight oats, distinguished by their use of organic, gluten-free ingredients and a signature superfood blend that includes chia seeds, quinoa flakes, and puffed amaranth. Their Superfood Oat Cups are certified gluten-free, non-GMO, and free from artificial flavors, making them a healthy and delicious option. The brand, which is women-owned and a B-Corp, ensures that their products are not only nutritious but also sustainably produced. With a variety of flavors and the option to make overnight oats, Purely Elizabeth caters to diverse tastes and dietary needs. Their recipes, such as the Tiramisu and Banana Cream Pie Overnight Oats, offer creamy textures and decadent flavors.
Nature's Path
Nature's Path is a renowned brand in the overnight oats market, known for its high-quality organic products. The company offers a range of organic steel cut oats and other oat varieties that are ideal for making overnight oats. With a focus on health and nutrition, Nature's Path products align well with the growing demand for protein-rich and fiber-rich foods, as seen in the global overnight oats market which is anticipated to register a CAGR of 4.3% from 2020 to 2030. Their organic steel cut oats, for example, are a popular choice for those seeking a nutritious and convenient breakfast option. Nature's Path commitment to organic and sustainable practices has made it a favorite among health-conscious consumers. You can find more details on their organic steel cut oats.
Thrive Market
Thrive Market, although not specifically highlighted for overnight oats, is a reputable brand known for its convenient and healthy food options, including organic and natural products. However, for overnight oats, brands like Mush and Real Made Overnight Oats stand out. Mush Overnight Oats offer a convenient, nutrient-dense breakfast with a good balance of fiber, protein, and healthy fats, available in various flavors and retailing at over 750 stores. Real Made Overnight Oats, a certified Women's Business Enterprise, is recognized for its organic, vegan, and no-sugar-added recipes, with a significant presence in Whole Foods and other national chains, and a projected revenue of $12MM by 2024.
Mylk Labs
Mylk Labs is a renowned brand for overnight oats, offering a range of flavorful and healthy options that are gluten-free, vegan, and low in sugar. Their oatmeal is rich in fiber and protein, making it an excellent choice for those seeking a nutritious breakfast. With flavors like Nut-Free Maple Strawberry and Blueberry Maple, Mylk Labs caters to various dietary needs, including gluten-free and vegan requirements. The oatmeal is highly praised by customers for its taste and health benefits, such as aiding in healthy weight management, better digestion, and lowering cholesterol. Mylk Labs' products are convenient and versatile, suitable for hot cereal, overnight oats, mug cakes, and high protein snacks.
Mush
MUSH is a leading brand in the overnight oats category, known for its high-quality, nutrient-dense products made with simple, clean ingredients like whole grains, plant-based milks, and natural sweeteners. Founded on the principle of better food yielding better outcomes, MUSH has expanded from weekend farmers markets to over 11,000 retail stores nationwide in just a few years. With Mark Cuban's investment, the company's production soared from 6,000 to 50,000 units daily, and its sales grew from $200,000 to $5 million within a year and a half of appearing on "Shark Tank". MUSH products are gluten-free, dairy-free, and packed with 6g of protein and 5g of fiber per serving, making them an excellent choice for a convenient and healthy breakfast. The brand has received numerous awards, including being named one of People Magazine's 65 Best Supermarket Products of the Year and winning the Mindful Awards' Breakfast Product of the Year. For more information about their nutritious offerings, visit the MUSH official website.
RXBAR
RXBAR, known for its commitment to simple, real food ingredients, has expanded its product line to include RX A.M. Oats, a premium oatmeal option that offers 12 grams of protein and 6 grams of fiber per serving. These gluten-free oats, available in flavors like Maple, Apple Cinnamon, and Chocolate, can be prepared with hot water, in the microwave, or as overnight oats. Following its successful entry into the almond and peanut butter market with a 13% year-over-year gain in distribution, RXBAR continues to disrupt traditional breakfast categories. Acquired by Kellogg's in 2017 for $600 million, RXBAR has significantly boosted Kellogg's distribution sales. The RX A.M. Oats are part of a broader strategy to provide healthier, convenient breakfast options, capitalizing on the growing $1.3 billion hot cereal market.
Alpen
Alpen is a renowned brand for producing high-quality muesli, particularly well-suited for overnight oats, with its Alpen Original being the most consumed product in Great Britain, used by an estimated 2.1 million people in 2023. This traditional muesli blend includes rolled oats, whole-grain wheat flakes, hazelnuts, almonds, and raisins, offering a nutritious start to the day with 6g of dietary fiber and 7g of protein per 60g serving. The brand's products are popular for their health benefits, aligning with the growing consumer preference for nutritious breakfast options. Alpen's parent company, Weetabix, has also shown progress in environmental sustainability, as highlighted in their Sustainability Report 2023. However, the brand faces ethical challenges, such as the use of GMOs and palm oil, which it needs to address to improve its ethical rating.
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