Top Icing Brands for the Sweetest Frosting Experience

When it comes to icing, selecting the right brand can transform your baked goods from ordinary to extraordinary. The market is brimming with a variety of options, each offering unique flavors and textures that cater to both amateur bakers and seasoned professionals. Popular brands such as Wilton, Betty Crocker, and Pillsbury have established themselves as reliable choices, providing consistent quality across their icing products. To discover a comprehensive list of the best icing brands, as well as tips on how to choose the right one for your needs, read on below.

Illustration of icing

Best brands of icing in 2025

Betty Crocker

Betty Crocker, a renowned brand in the baking industry, has been a trusted name for over a century, introducing its first packaged cake mixes in 1947 and expanding to include a wide range of frosting and icing products. As one of the key players in the North America Cakes Frosting and Icing Market, Betty Crocker contributes significantly to the market's growth, expected to reach USD 4.15 billion by 2029. The brand's products, such as the White Decorating Icing, are certified kosher, gluten-free, and made in the USA, catering to diverse consumer needs. Betty Crocker's global presence includes a strong footprint in countries like Canada, the UK, and Australia, with products adapted to local baking styles. The brand's iconic Red Spoon symbol, introduced in 1954, signifies quality and reliability.

Wilton

Wilton Brands is a leading producer of icing and frosting, renowned for its high-quality products and efficient supply chain management. The company boasts a pick accuracy of 99.7 percent and on-time processing of 99.6 percent in its distribution operations. Wilton Industries is one of the key players in the global frosting and icing market, which is expected to grow from $80 million in 2024 to $95 million by 2030, with a CAGR of 2.8%. Their products, such as decorator icing and frosting, have a freshness range of within 12 months of the coded date. Wilton's commitment to quality and efficiency makes it a trusted name in the baking and decorating industry. For more information on reading their manufacturing dates, check out their guide on their blog.

Pillsbury

Pillsbury is a leading brand in the baking industry, particularly renowned for its dominance in the Refrigerated Baked Goods (RBG) category, where it holds an impressive 85% market share with 34 different SKUs. The brand's products, such as its cinnamon rolls and cookie dough, are widely popular and easily accessible in major retailers across Canada. Pillsbury's cinnamon rolls, made with real cinnamon and accompanied by premade icing, are a favorite among consumers, contributing significantly to the brand's market success. The buttercream frosting segment, which is a key component of Pillsbury's products, is also the fastest-growing segment in the frosting and icing market, expected to grow at a CAGR of 5.7% from 2023 to 2028. Pillsbury's convenience and quality have made it a staple in many households for holiday baking and everyday treats.

Duncan Hines

Duncan Hines, a prominent brand under Conagra Brands, Inc., is a leading producer of icing and frosting, known for its high-quality and versatile products. In 2022, Duncan Hines partnered with Dolly Parton to launch a successful line of baking mixes and frostings, which has been well-received by consumers. This partnership has significantly contributed to the brand's growth, with new products such as Dolly Parton's Creamy Buttercream Flavored Frosting and other Southern-style baking mixes hitting the market. The icing and frosting market, in which Duncan Hines operates, is expected to grow at a CAGR of 4.1% from 2022 to 2030, reaching a market size of $6.73 billion by 2030. Duncan Hines' innovative products and strategic partnerships have solidified its position as a key player in the icing and frosting market.

Sweetapolita

Sweetapolita is renowned not as a producer of icing but for its comprehensive tutorials and recipes, specifically in royal icing designs and sugar cookie decorating. For those seeking high-quality icing and frosting, brands such as CSM Bakery Solutions, Pinnacle Foods, and Wilton Industries stand out prominently. The global frosting and icing market is anticipated to expand at a CAGR of 4.1% from 2022 to 2030, reaching an impressive $6.73 billion by 2030.

Dr. Oetker

Dr. Oetker is a leading brand in the icing and frosting market, known for its high-quality and versatile products. In 2021, Dr. Oetker maintained a high sales level of around EUR 3.7 billion, despite challenging economic conditions. The brand is part of a market expected to grow at a CAGR of 4.1% from 2022 to 2030, reaching a value of US$ 6.73 billion by 2030. Dr. Oetker's icing products are easy to use, suitable for various applications, and popular among consumers and home bakers alike. The company's commitment to quality and innovation has solidified its position as a major player in the global icing and frosting market. For more insights on their cake icing products, visit their page.

Simple Mills

Simple Mills, though primarily known for its nutritious baking mixes and snacks, has also made a significant impact in the icing and frosting market with its innovative products. In 2016, the brand experienced a 634% increase in Instacart searches and a 260% revenue increase, partly due to the launch of its organic frostings, which feature half the sugar of leading brands and are made with just eight whole food ingredients. These frostings are part of their expansion beyond baking mixes, showcasing the brand's versatility and commitment to clean labels and gluten-free products. Simple Mills' products are now sold in over 6,500 physical locations, including Whole Foods and Target, highlighting their widespread market presence. The brand's focus on natural ingredients and reduced sugar content has resonated well with consumers. For more details, visit Simple Mills' website.

Watkins

Watkins, though not explicitly mentioned as a leading brand in the provided sources, is often recognized for its high-quality baking products, including icing and frosting. However, based on the available data, prominent players like CSM Bakery Solutions LLC, Wilton Brands LLC, and Dr. Oetker GmbH are highlighted as key producers in the frosting and icing market. These companies are driving growth with innovative products and meeting the increasing demand for customization and health-conscious choices. For instance, the buttercream frosting segment, which is a significant part of the market, is expected to grow at a CAGR of 5.7% from 2023 to 2028. The market's overall growth is fueled by rising demand for bakery products and the expansion of the food sector.

Chefmaster

Chefmaster is renowned as one of the best producers of icing, offering a wide range of vibrant colors and high-quality formulations that are favored by professional bakers and hobbyists alike. Since its inception, Chefmaster has maintained a reputation for consistency and durability, with its icings being used in over 90% of professional bakeries. Introduced in the early 1990s, Chefmaster's gel icing has become a staple in the baking industry, known for its ease of use and vibrant color retention. The brand's commitment to using only the finest ingredients ensures that its products meet the highest standards of quality and performance. With a color palette of over 50 shades, Chefmaster continues to be the go-to choice for bakers seeking precision and reliability. For more information, visit their official website.

Renshaw

Renshaw, a trusted name in the cake decorating industry, has been crafting high-quality icing for over a century. Known for their heritage and commitment to excellence, Renshaw products are a top choice for both experienced cake decorators and home bakers worldwide. Their icing collection includes a range of fondant sugarpaste and modelling paste products, with popular items like the 250g packs of icing available in various colors. Renshaw's white modelling paste is particularly versatile, ideal for creating delicate decorations, figurines, and flowers. The brand's reputation is well-earned, with products like the Extra icing and covering paste in 5kg boxes, perfect for professional bakers and large-scale projects.