Top-Rated Nutritional Supplement Brands for Optimal Health

The world of nutritional supplements is vast, offering a plethora of options for those looking to enhance their health and wellness routines. With the multitude of brands available, it can often be challenging to discern which are truly reputable and effective. Popular brands have garnered trust through rigorous testing, quality ingredients, and positive customer feedback. If you're interested in discovering the top-rated brands that have built a reputation for delivering results, continue reading below.

Illustration of nutritional supplements

Best brands of nutritional supplements in 2025

Optimum Nutrition

Optimum Nutrition is acclaimed as the world's #1 sports nutrition brand, according to Euromonitor International Limited, with its Gold Standard 100% Whey standing out as the best-selling whey protein powder globally. The brand has witnessed remarkable growth, with its consumer base expanding rapidly; notably, Optimum Nutrition's household penetration in the US doubled from 2017 to 2022 to reach 4.2%. As a part of Glanbia Performance Nutrition, which boasts a robust presence in 18 countries, Optimum Nutrition is at the forefront as the #1 sports nutrition company worldwide. The brand's products are particularly popular among affluent and highly engaged consumers who view sports nutrition as a vital investment, with these consumers engaging in workouts 80% more frequently than average sports nutrition users. The brand's successful trajectory is further evidenced by its strong Net Promoter Scores (NPS) across diverse markets. For more information, visit the Optimum Nutrition official website.

Garden of Life

Garden of Life is a leading brand in the health and wellness industry, boasting nearly 11% market share and recognized for its science-based, Certified USDA Organic, and Non-GMO Project Verified nutritional supplements. Founded in 2000, the company has grown to employ nearly 300 people and offers over 330 branded supplements, including top-selling products like probiotics and multivitamins. Garden of Life was the No. 1 supplement brand on Amazon for the 12 months ending August 2023, generating over $350 million in sales. The company is also a market leader in various categories, including probiotics, protein, and multivitamins. With a strong commitment to clean and healthy products, Garden of Life has established itself as a trusted name in the nutritional supplements market. For more information about their supplements and products, visit their official website.

Thorne Research

Thorne HealthTech, operating under the Thorne Research brand, is a leading producer of nutritional supplements, known for its science-backed and personalized health solutions. In 2022, the company achieved a 24% growth in sales and a 19% growth in adjusted EBITDA, despite global challenges. Thorne's direct-to-consumer sales model has been highly successful, with DTC sales growing by 46.1% in the fourth quarter of 2022. The company has also expanded its product line, including the launch of a new gut health test and advancements in its OneDraw blood sampling device. Thorne's market share, though fragmented, indicates a strong presence with about 3.89% market share as of Q2 2023.

NOW Foods

NOW Foods is a leading manufacturer of nutritional supplements, founded in 1968 by Elwood Richard, and is now a highly respected name in the health industry. The company produces and distributes over 1,500 dietary supplements, natural foods, sports nutrition, and personal care products, operating out of a state-of-the-art GMP-certified manufacturing facility since 2000. With an estimated annual revenue of $318.7 million and employing 843 people, NOW Foods has experienced a 5% employee growth rate last year. Their products are sold in more than 60 countries, and the company remains family-owned, staying true to its mission of providing value in products and services to empower healthier lives. NOW Foods is also a significant player in the global protein supplements market, contributing to the growth driven by increasing consumer awareness of health and nutrition. For more information on their company and growth statistics, you can visit their official company profile.

Nature's Bounty

Nature's Bounty, a leading brand in the nutritional supplement industry, has been enhancing health and wellness for over 50 years. As a Nestle Health Science Company, Nature's Bounty offers more than 200 nutritional supplements, including vitamins, minerals, and herbal products, all overseen by scientists and quality experts to maintain high standards. The brand's new campaign, "It's In Your Nature," aims to unify its product portfolio and evoke an emotional connection with consumers. Nature's Bounty is part of a larger market that is expected to grow significantly, with the global natural health supplement market projected to reach $121.76 billion by 2034, growing at a CAGR of 7.6%. For more information on their extensive range of products, visit their official website.

Life Extension

Life Extension is renowned as one of the top producers of nutritional supplements, having been voted the #1 Rated Catalog/Internet Brand for nutritional supplements in an annual survey by ConsumerLab.com for the fourth consecutive year. The company, established in 1980, has also received top ratings for its multivitamins for the ninth year and its CoQ10 and magnesium products. Notably, 98% of Life Extension customers would recommend the brand to their friends and families, highlighting its strong customer satisfaction. Life Extension's commitment to quality and innovation is evident in its rigorous clinical trials and demanding industry standards. The brand offers a wide range of clinically-studied vitamins and supplements, as well as blood-testing services.

Jarrow Formulas

Jarrow Formulas is a leading brand in the nutritional supplement industry, recognized for its high-quality products that cater to the growing demand for herbal dietary supplements. The company is one of the major players in the global herbal dietary supplement market, which is projected to reach $21.4 billion by 2032, growing at a CAGR of 7.1% from 2022 to 2032. Jarrow Formulas is known for its best-selling supplements, which are favored by health-conscious consumers and fitness enthusiasts. The market's growth is driven by the increasing preference for natural and organic products, with Jarrow Formulas contributing significantly to this trend. The company's products are part of a market that saw a valuation of $11 billion in 2022 and is expected to continue expanding.

Pure Encapsulations

Pure Encapsulations is a renowned brand in the nutritional supplement industry, having spent the last 30 years researching, innovating, and developing a comprehensive line of premium supplements. Known for using high-quality, pure ingredients backed by verifiable science, their products are free from unnecessary additives and many common allergens. With annual revenues ranging from $100 to $500 million, the company has established a strong market presence. Pure Encapsulations serves a significant segment of the health supplement market, aligning with the trend where 57.6% of U.S. adults use dietary supplements. Their commitment to quality and science has made them a trusted name among health enthusiasts. For more information about their products, visit their official website.

Solgar

Solgar, a renowned brand in the nutritional supplements market, has been committed to quality, health, and well-being for over 70 years. Known as "The Gold Standard," Solgar is distinguished by its science-backed formulas, responsibly sourced ingredients, and avoidance of artificial ingredients or fillers. The brand is a significant player in the Italian nutritional supplements market, which is expected to grow at a CAGR of 8% from 2022 to 2030, reaching $16.95 billion by 2030. Solgar's products are manufactured in small batches with high-quality standards, including USP water filtration and HEPA air filtration, and are packaged in recyclable amber glass bottles. This commitment to quality has made Solgar a trusted name in the industry. For more information about Solgar's offerings, visit their official website.

Klean Athlete

Klean Athlete, founded in 2012 by athletes for athletes, is a leading producer of science-based, NSF Certified for Sport nutritional supplements. The brand has achieved significant growth, including an 83% increase in revenue and a 71% increase in transactions, while reducing costs by 71% through a strategic partnership with THG Commerce. Klean Athlete's products, such as Klean Hydration, are designed to maximize hydration and performance, and are free from banned substances, artificial sweeteners, and additives. The brand's commitment to clean sport and optimal health has made it a preferred choice for athletes seeking high-quality supplements. Klean Athlete's expansion across the US and Europe has further solidified its position in the competitive sports nutrition market.