Top Mooncake Brands to Savor: A Delicious Exploration

Mooncakes are a traditional treat enjoyed during the Mid-Autumn Festival, celebrated by many across the globe. As this festival approaches, the search for the finest mooncake brands becomes a popular pursuit to ensure the best tasting experience. From exquisite packaging to unique flavors, some brands stand out for their craftsmanship and dedication to quality. To explore the top brands that have captured the hearts of mooncake enthusiasts, read on below.

Illustration of mooncake

Best brands of mooncake in 2025

Kee Wah Bakery

Kee Wah Bakery, established in 1938, is a renowned producer of traditional mooncakes, celebrating over 85 years of handcrafting these delicacies. The bakery has successfully adapted to modern times by introducing mobile ordering through the Per Diem app, which has boosted customer engagement and sales, especially during the Mid-Autumn Festival. With a presence in Hong Kong, mainland China, Taiwan, Japan, and the United States, Kee Wah Bakery has expanded its reach while maintaining its legacy of high-quality goods and personalized service. The bakery's use of real-time data from the app has enhanced operational efficiency and helped in making informed product development and marketing decisions. By merging traditional techniques with cutting-edge technology, Kee Wah Bakery ensures its sweet traditions remain accessible and beloved by new generations. For more information, visit their official website.

Wing Wah

Wing Wah is renowned as one of the best producers of mooncakes, celebrated for its innovative white lotus paste and diverse flavor offerings. The brand has been a favorite in local, mainland, and overseas markets, winning numerous awards for its quality products. Wing Wah's mooncake series includes a variety of flavors such as the Icy Mooncake with Mango and Mung Bean Paste, and other unique combinations like Blueberry and Cheese Flavoured White Bean Paste. With a strong presence in the market, Wing Wah contributes to the global mooncake market, which is projected to reach USD 2817.19 million by 2028, growing at a CAGR of 3.37%. For more information, visit their mooncake series page.

Maxim's Caterers

Maxim's Caterers is a leading brand in the mooncake industry, renowned for its high-quality and diverse range of mooncakes. Founded in 1956, Maxim's has expanded to over 1,900 outlets across Asia Pacific, including Hong Kong, Macau, and several other countries. The brand's strong performance is partly attributed to its solid mooncake sales, which significantly improved its financials, especially after the easing of dining restrictions, resulting in an underlying profit of US$38 million for the full year. Maxim's is one of the top advertisers for mooncakes, with a significant ad spend in Hong Kong, particularly during the Mid-Autumn Festival. Their commitment to innovation and traditional flavors has made them a household name in the region.

Tai Thong

Tai Thong is a renowned brand in the mooncake industry, known for its high-quality and traditional mooncakes. Since its inception in 1985, Tai Thong has sold over 100 million mooncakes worldwide, adhering to strict standards of no GMO, no added preservatives, no artificial coloring or flavoring, and being chemical-free. Under the guidance of Master Chef Yiu Wing Keung, the company has maintained its commitment to producing the best mooncakes for Malaysians and globally. Despite the challenges posed by the COVID-19 pandemic in 2021, Tai Thong continued to innovate and expand its product range and sales channels. The brand's legacy and mission remain steadfast, ensuring the continuation of Chinese traditions through its delicious mooncakes. For more details about their journey and offerings, visit the Tai Thong official website.

Mei-Xin

Mei-Xin, a prominent player in the global mooncake market, is renowned for its high-quality and traditional mooncake products. As one of the top manufacturers, Mei-Xin holds a significant share in the market, with the global top four manufacturers collectively holding over 10% of the market share. The company operates within a market that was valued at USD 2234.46 million in 2021 and is projected to reach USD 2817.19 million by 2028, growing at a CAGR of 3.37%. Mei-Xin's products, particularly the Cantonese-style mooncakes, dominate the market with a share of about 65%. The brand's commitment to traditional attributes and innovative flavors has contributed to its strong market presence.

The Peninsula Boutique

The Peninsula Boutique is renowned as one of the best producers of mooncakes, particularly its signature egg custard mooncakes, which were first introduced in 1986 at the Spring Moon Restaurant in Hong Kong. These mooncakes, featuring a decadent egg custard filling and a Western cookie crust, have become a staple of the Mid-Autumn Festival. Since their inception, the boutique has sold over 300,000 boxes of these mooncakes, with retail outlets in more than 14 cities worldwide. The demand is so high that in the first year, despite producing only 10,000 boxes, they were sold out quickly, highlighting their immense popularity. Today, an eight-piece box of these mooncakes can be purchased for around $118, reflecting their premium quality and demand. For further details, visit the official website on Mid-Autumn Festival mooncakes.

Mandarin Oriental

Mandarin Oriental, a renowned luxury hotel brand, is often associated with exquisite culinary experiences, including traditional and innovative mooncake offerings. Although specific data on their mooncake sales is not provided, luxury brands like Mandarin Oriental typically attract health-conscious and discerning consumers who favor low-sugar, low-fat, and creative flavor options. In 2023, the mooncake market in China surpassed pre-COVID levels, reaching 22 billion yuan, but this year's forecast is expected to be around 20 billion yuan, reflecting a shift in consumer preferences. Mandarin Oriental's attention to detail and commitment to quality could make their mooncakes a favorite among those seeking premium products. With the market trending towards healthier options, luxury brands are adapting to meet these new demands. For more information about their luxurious offerings, visit the Mandarin Oriental website.

Sze Kee

Sheng Kee of California, Inc., often recognized in the realm of traditional Chinese bakeries, is renowned for its mooncake products, although it has encountered recent challenges. In 2023, the company voluntarily recalled various mooncake gift boxes due to undeclared egg wash, a critical allergen. Despite this setback, their mooncakes remain popular for traditional flavors such as lotus seed paste and red bean, offered in a variety of gift boxes with different expiration dates. Nevertheless, the company has faced FDA scrutiny for additional food safety and labeling issues, including the presence of environmental pathogens and insufficient label reviews. The recall impacted products distributed nationwide in retail stores and via mail orders.

Bakerzin

Although Bakerzin is not specifically mentioned in the provided sources as one of the best producers for mooncakes, it remains crucial to consider general market dynamics. In this context, brands such as KIDO Group and Bibica have become notable for their substantial production increases and expanding market share. For example, KIDO Group planned to increase its mooncake production by 50% in 2023 compared to 2022, while Bibica boosted its production by 20% in the same year. Explore mooncake sales trends and production growth on their website for more insights.

Ritz Carlton

The Ritz-Carlton, renowned for its luxurious offerings, stands out as a premium producer of mooncakes, especially during the Mid-Autumn Festival. Their mooncakes, such as the baked white lotus seed paste mooncake with brown sugar and red dates, are highly sought after for their unique flavors and elegant packaging. For instance, The Ritz-Carlton, Millenia Singapore, offers mooncake boxes that are not only aesthetically pleasing but also practical, featuring velvet interiors and zip compartments. Customers can enjoy an early bird privilege of 25% off on all mooncake varieties from July to August. This attention to detail and quality has made The Ritz-Carlton a favorite among those looking for high-end mooncakes.