Top Mooncake Brands: A Delectable Odyssey in Lunar Delights

Mooncakes are a delicacy cherished during the Mid-Autumn Festival, celebrated across various cultures. These delectable pastries come in numerous varieties and flavors, each brand offering its unique spin on tradition. When it comes to choosing the best mooncake brands, taste, presentation, and ingredient quality are key considerations. For a curated list of the top mooncake brands that stand out in these regards, explore our selection below.

Illustration of moon cakes

Best brands of moon cakes in 2025

Tai Thong

Tai Thong Mooncake Sdn Bhd is a renowned Malaysian brand that has been a leading producer of mooncakes since 1985, known for its innovative and traditional recipes. The company has achieved significant milestones, including the introduction of Snow Skin Mooncakes in 2003 and the development of the award-winning lotus paste mooncake in 2006. Tai Thong's Imperial Musang King Royale mooncake, launched in 2013, is another signature product. The brand has received accreditations such as JAKIM Halal, HACCP, and MESTI, ensuring high-quality and safe products. With sales exceeding 100 million, Tai Thong continues to cater to both domestic and international markets.

Mei-Xin

Maxim's, a renowned brand in the mooncake industry, is celebrated for its high-quality and traditional mooncakes, which have garnered significant market share and consumer loyalty. As one of the key companies in the Five Ren Mooncakes market, Maxim's has capitalized on the growing trend of premiumization and gourmet positioning, emphasizing the use of premium ingredients and traditional preparation methods. The brand's mooncakes are particularly popular during the Mid-Autumn Festival, and efforts are being made to promote them as year-round treats. Despite competition, Maxim's maintains a strong presence, with sales figures comparable to emerging brands like Meisun, which have achieved over RMB 50 million in monthly sales but face criticism for false advertising.

Kee Wah Bakery

Kee Wah Bakery, founded in 1938, is a renowned producer of traditional mooncakes and other Hong Kong delicacies, maintaining its legacy for over 85 years. The bakery, which expanded to Los Angeles in 1985, is celebrated for its handcrafted mooncakes made with all-natural ingredients and time-honored recipes. During the Mid-Autumn Festival, Kee Wah Bakery experiences a significant boost in demand, with the bakery utilizing a mobile app to enhance customer engagement and operational efficiency. The app, developed by Per Diem, provides real-time data on orders and customer preferences, helping the bakery optimize production and staffing. With an annual revenue of $28 million in 2024, Kee Wah Bakery has established itself as a leading brand in traditional Chinese pastries. For more information, visit the Kee Wah Bakery official website.

The Peninsula Boutique

The Peninsula Boutique is renowned for its exquisite mooncakes, particularly its iconic Mini Egg Custard Mooncakes, which have been a hit since their introduction in 1986. The boutique has retail outlets in over 14 cities worldwide and has sold more than 300,000 boxes of custard mooncakes, making it a significant player in the market. Their mooncakes are known for their fresh, preservative-free ingredients and innovative flavors, such as the mini durian and custard, and mini lychee and custard varieties. The Peninsula Boutique's success is evident in its ability to meet high demand, despite the challenges of producing these delicate pastries. Their products are highly sought after, especially during the Mid-Autumn Festival. For more insights into luxury mooncakes, visit Hong Kong Living.

Wing Wah

Wing Wah Food Manufactory Limited is renowned as one of the top producers of mooncakes, particularly celebrated for its innovative white lotus paste and diverse flavor offerings. The company has gained a significant market share, with the global mooncake market expected to reach US$ 2901.8 million by 2030, growing at a CAGR of 3.3% from 2024 to 2030. Wing Wah's mooncakes, such as the White Lotus Seed Paste Mooncake with duck egg yolk, are favorites in local, mainland, and overseas markets. The company's commitment to quality and innovation has earned it numerous awards and a strong brand reputation. Wing Wah's products are part of a market where the top four manufacturers hold over 10% of the market share, with Cantonese Mooncakes being the largest segment at about 65%. For more information about their mooncake series, you can visit their official website.

Hong Kong MX

Hong Kong's Mei-Xin Food Co., Ltd. (MX) is a leading producer of mooncakes, renowned for its high-quality and traditional products. As one of the global top four manufacturers, MX holds a significant market share, contributing to the industry's stable development. The company's products, particularly the Cantonese Mooncakes, dominate the market with a share of about 65%. Despite recent market challenges, MX has adapted by focusing on low- and medium-priced mooncakes, driving the industry's recovery since 2015-2016. MX's commitment to traditional food and culture has helped maintain consumer interest and loyalty. For more detailed insights, you can explore the Mooncake Market Report.

Tai Pan

Tai Pan is renowned as one of the top producers of mooncakes, known for their high-quality and innovative products. The brand is part of the competitive landscape in the mooncake market, which is expected to grow significantly, with the global market forecasted to reach $2901.8 million by 2030. Tai Pan's mooncakes, particularly their snowy mooncakes, are popular for their traditional and modern flavor combinations, contributing to the brand's strong market presence. In the highly competitive market, Tai Pan leverages its brand reputation and extensive distribution networks to maintain market dominance, especially during peak festive seasons. The brand's focus on premium ingredients and elegant packaging positions their mooncakes as luxury items suitable for gifting or personal indulgence. For more information, explore their delicious selection of mooncakes.

Lao Po Bing

Hang Heung, also known as Lao Po Bing, is renowned for its exquisite mooncakes, a tradition that dates back to 1920. This Hong Kong bakery is particularly famous for its baked double-yolk mooncakes, such as the White Lotus Seed Paste Mooncake, which features delicate thin pastry skins and gigantic orange double-salted egg yolks. Their mooncakes are available in various sets, including the Fortune Blessings Assorted Mooncakes Set at BreadTalk outlets, which offers a 15% discount on four-piece sets until September 1. Hang Heung's products are highly praised, with some reviews ranking them among the top mooncake brands in Hong Kong, alongside Wah Kee and Wing Wah. The bakery's commitment to freshness is evident, as they even bake their wife biscuits on-site at pop-up stalls. For more information, visit their official website.

Tong Heng

Tong Heng, a renowned Cantonese pastry shop in Singapore, is celebrated for its traditional and innovative pastries, including its esteemed moon cakes. The shop, which underwent a major revamp in 2018 to attract a younger audience, continues to maintain its heritage by offering a variety of traditional Cantonese pastries, including moon cakes with fillings like lotus seed and red bean, and even newer additions such as black charcoal moon cakes. Despite the economic challenges affecting the moon cake market, Tong Heng's commitment to quality and tradition has helped it remain a gold standard in the industry. The shop sells thousands of its famous diamond-shaped egg tarts daily, a testament to its enduring popularity. With prices starting from as low as $1.30, Tong Heng makes traditional Cantonese pastries accessible to a wide range of customers.

TWG Tea

TWG Tea is renowned for its luxurious and innovative mooncake creations, particularly during the Mid-Autumn Festival. The brand offers a diverse range of mooncakes, including traditional and snowskin varieties, all infused with their signature teas. Notably, TWG Tea saw a 98% increase in online retail sales in 2020, highlighting their successful digital expansion. Their mooncakes are made locally in Vancouver to ensure freshness, especially for the delicate snowskin varieties. The brand's commitment to quality and creativity has made their mooncakes a favorite among those celebrating the Mid-Autumn Festival.