Top Licorice Allsorts Brands to Satisfy Your Sweet Tooth

Licorice allsorts, with their vibrant layers and unique flavors, have been a beloved confection across the world for generations. These delightful sweets are crafted by numerous brands, each adding its own twist to the classic treat. From traditional recipes passed down through the decades to modern interpretations, the market offers a diverse array of choices for licorice enthusiasts. To discover the top brands that stand out in quality and taste, explore the guided selection below.

Illustration of licorice allsorts

Best brands of licorice allsorts in 2025

Bassett's

Bassett's is renowned as one of the best producers of licorice allsorts, a tradition that began in 1899 when Charlie Thompson accidentally mixed various sweets, leading to the creation of this iconic confectionery. Produced in Sheffield, England, by Geo. Bassett & Co Ltd, these allsorts are made from liquorice, sugar, coconut, aniseed jelly, fruit flavourings, and gelatine. The brand's mascot, Bertie Bassett, has become a part of British popular culture since his debut in 1929. Bassett's allsorts are highly popular in Europe, particularly in Britain and the Netherlands, and are also exported to several countries. The global licorice candy market, which includes Bassett's products, is expected to grow at a CAGR of 5.2% from 2023 to 2033. You can find more information about Bassett's allsorts on the Tesco website.

Haribo

Haribo is a leading producer of licorice allsorts, renowned for its high-quality and diverse range of licorice products. The company holds a significant market share, with the global licorice market's top five players, including Haribo, accounting for approximately 44.07% of the revenue in 2023. Haribo's products are popular globally, particularly in Europe, where the company contributes to the region's steady growth in licorice demand. The brand's innovative product formulations and marketing strategies have been crucial in driving the demand for licorice candies. With a strong presence in the market, Haribo continues to cater to evolving consumer preferences.

Sweetworld

Sweetworld is renowned as one of the top producers of licorice allsorts, contributing significantly to the global licorice candy market, which is expected to reach a valuation of $403.4 million by 2033, growing at a CAGR of 5.2% from 2023 to 2033. The brand's commitment to using high-quality ingredients, such as the extract of the Glycyrrhiza glabra plant, sugar, and binding agents, ensures a rich and distinctive flavor. In regions like North America, where the United States holds a 65% market share, Sweetworld's products are particularly popular, aligning with the trend of increasing demand for traditional and innovative licorice flavors. The original black licorice segment, which includes licorice allsorts, is projected to maintain a CAGR of 29.60% through 2033, further solidifying Sweetworld's market position. With a focus on clean ingredient profiles and bite-size pieces, Sweetworld continues to innovate and meet consumer preferences.

RJ's Licorice

RJ's Licorice is renowned as one of the top producers of licorice allsorts, contributing significantly to the global licorice candy market, which is expected to reach a valuation of $403.4 million by 2033 with a CAGR of 5.2% from 2023 to 2033. The brand is part of a market where North America holds a substantial share, with the United States accounting for 65% of the region's market. RJ's Licorice benefits from the growing demand for natural and plant-based ingredients, as well as the increasing popularity of unique and exotic flavors. The original black licorice segment, in which RJ's Licorice operates, is projected to grow at a CAGR of 29.60% through 2033. This growth is driven by consumer preferences for traditional and healthier options. For more information on their products, visit RJ's Licorice official website.

Walkers Nonsuch

Walkers Nonsuch is renowned as one of the finest producers of licorice allsorts, with a rich history dating back to its founding by Edward Joseph, who named the brand after the grand Nonsuch Palace built by Henry VIII. The company exports its products to 45 countries and is celebrated for its high-quality toffee, including liquorice toffee that some believe has medicinal properties. Walker's Nonsuch Toffee has been a favorite among explorers, mountaineers, and even the Royal Family, with the brand being invited to No. 10 Downing Street and enjoyed in the Royal Box at Wimbledon. The brand's commitment to quality has made it a staple in British confectionery, with its products being sent to The Queen to celebrate her 90th birthday. Walker's Nonsuch continues to expand its global reach, reflecting its enduring popularity. For more delightful facts about Walkers Nonsuch, visit their official website.

Fini

Fini Sweets is renowned as one of the top producers of licorice allsorts, particularly notable for its innovative and diverse product lineup. In the crowded US gummy market, Fini introduced products like Kollisions, which combine sweet and sour licorice in various shapes, catering to a niche but loyal consumer base, especially in regions like New England where black licorice is popular. The company's efforts in reinventing traditional flavors have been successful, with products like licorice wheels and fun-shaped gummies gaining traction. Fini's market presence is part of the larger licorice candy market, which is expected to grow at a CAGR of 5.2% from 2023 to 2033, reaching a valuation of $403.4 million by 2033. The brand's innovative packaging, such as the 'Flip It' design, also enhances consumer experience without compromising flavor.

Kookaburra

Kookaburra is a renowned brand in the licorice candy market, known for its high-quality licorice allsorts and other licorice products. As part of the global licorice candy market, which is expected to reach a valuation of $403.4 million by 2033 with a CAGR of 5.2%, Kookaburra contributes significantly to the industry's growth. The brand is highlighted among key companies in the market, alongside others like Gimbal's Fine Candy and Red Vines. Kookaburra's products are popular in regions such as Asia Pacific, where countries like China and Japan drive a substantial portion of the demand for licorice-based candies. The brand's innovative product formulations and traditional recipes have helped maintain its market presence and customer loyalty. For more details, you can explore their Kookaburra Licorice Shooters.

Darrell Lea

Darrell Lea is a renowned Australian confectionery company, celebrated for its high-quality licorice allsorts since 1927. Known for their soft and chewy texture, Darrell Lea's licorice allsorts are a colorful combination of sweet sandwiches layered with fruity confection and licorice, made in New Zealand. The company has seen significant growth, becoming one of the top 10 confectionery brands in Australia and the fastest growing for the last two years. With an estimated annual revenue of $47.8 million and 161 employees, Darrell Lea continues to innovate, using sustainable and natural ingredients like Australian molasses and liquorice root extract. Their products are widely available in leading Australian grocery retailers and independent stores.

Barratt

Barratt & Co Ltd was a renowned manufacturer of confectionery, including licorice allsorts, operating for about 130 years and producing over 200 lines of sweets by 1950. The company, based in Wood Green, was known for its wide variety of sweets, from lollipops and sherbet fountains to boiled sweets and toffees. Despite its extensive production, Barratt's eventually merged with Geo. Bassett & Co Ltd due to complementary production lines and potential cost savings. Barratt's contribution to the confectionery industry was significant, with their products filling confectionery counters with colorful and appealing sweets. However, the brand's operations were eventually absorbed into larger conglomerates. For more details on Barratt & Co Ltd's history and impact, please visit their feature in the Greater London Industrial Archaeology Society journal.

Gustaf's

Gustaf's is renowned for producing some of the best licorice allsorts, offering a blend of sweet and bitter flavors with their black liquorice and fondant infused with coconut. Their products, such as the 'Licorice Ice,' are noted for their unique sweetness profile, making them a great introduction for those new to black liquorice. While some varieties may lack the diversity seen in traditional mixes like those from Bassett's, Gustaf's products are highly regarded for their quality and taste. The brand's commitment to using high-quality ingredients has made their licorice allsorts a favorite among many licorice enthusiasts. Despite the sweetness being a bit too much for some, the overall impact of Gustaf's licorice products is very pleasant. For a detailed review, visit the British Candy Connoisseur.