Top Jalapeño Chip Brands You Must Try Today!

Jalapeno chips have become a favorite snack for many due to their spicy kick and satisfying crunch. With so many brands vying for attention, it can be challenging to determine which ones truly deliver on flavor and quality. From well-established household names to emerging artisanal producers, each brand offers a unique twist on this beloved snack. To help you make the best choice, we've compiled a list of top contenders in the world of jalapeno chips—read on to discover which brands made the cut.

Illustration of jalapeno chips

Best brands of jalapeno chips in 2025

Lay's Kettle Cooked Jalapeño

Lay's Kettle Cooked Jalapeno Flavored Potato Chips are a standout product from Frito-Lay, a subsidiary of PepsiCo, which dominates the U.S. potato chip market with a significant share of nearly 60% as of 2020. These chips are packed with the flavor of real jalapenos, making them a favorite among consumers. In 2022, Lay's held the largest portion of the potato chip market in the U.S., with a market share of 41%. The kettle-cooked variety, including the Jalapeno flavor, contains 140 Calories and 7-8 grams of fat per serving. This product is part of a broader trend where consumers are seeking more flavorful and healthier snack options. Discover more about Lay's Kettle Cooked Jalapeno Flavored Potato Chips.

Miss Vickie's Jalapeño

Miss Vickie's Jalapeno Flavored Kettle Cooked Potato Chips, a brand under PepsiCo's Frito-Lay, is renowned for its high-quality jalapeno chips. Introduced in 1987, Miss Vickie's has gained significant popularity, especially with its jalapeno flavor, which is part of its eight different flavors available. The brand has seen double-digit net revenue growth, contributing to Frito-Lay's overall success. Miss Vickie's chips are kettle cooked with care, maintaining the traditional recipe that originated on a farm in New Lowell, Ontario. This brand continues to expand its market presence, particularly in North America and Europe. For more information, you can visit their product page on Miss Vickie's Jalapeno Flavored Kettle Cooked Potato Chips.

Deep River Snacks Jalapeño

Deep River Snacks is renowned for its Jalapeno kettle-cooked potato chips, which stand out for their simple yet delicious formula using only four ingredients. These chips are gluten-free, kosher, and cooked exclusively in sunflower oil, aligning with the growing demand for healthy and non-GMO snack options. With a significant growth rate of 43.2% in 2022, Deep River Snacks has solidified its position in the market, generating $24.7 million in sales that year. The brand's commitment to philanthropy, donating 10% of its profits to nonprofit organizations, adds to its appeal. As part of Arca Continental, Deep River Snacks benefits from expanded distribution and innovation capabilities.

Cape Cod Jalapeño

Cape Cod Jalapeno chips are highly regarded for their unique blend of spicy, sweet, and salty flavors, made possible by the company's traditional kettle-cooking method. This process involves hand-stirring potatoes in shallow oil vats, resulting in a crunchier chip with less residual fat. In a taste test by Phantom Gourmet, Cape Cod Sweet and Spicy Jalapeno Chips were praised for their balanced flavor profile, although they were outranked by Kettle Brand in terms of heat and depth of flavor. Despite this, Cape Cod remains a favorite among consumers, with the brand achieving significant sales; for example, in 2022, Cape Cod Potato Chips generated $329.9 million in dollar sales. The company's commitment to quality and traditional cooking methods has helped maintain its popularity. For more information, visit the Cape Cod Potato Chips Wikipedia page.

Kettle Brand Jalapeño

Kettle Brand Jalapeno chips are renowned for their exceptional quality and flavor, making them a top choice among consumers. These chips are crafted from a thicker cut of potatoes, slowly cooked in small batches to enhance their hearty crunch and bold flavors. With a zesty, south-of-the-border flavor profile, they balance perfectly between potato and spicy notes. Social conversations about Kettle chips have increased by 11.25% over the past year, reflecting their growing popularity. Each serving of 1 oz (about 13 chips) contains 150 calories, highlighting their nutritional profile. For more details, visit the Kettle Brand Jalapeno chips page.

Tim's Cascade Snacks Jalapeño

Tim's Cascade Snacks is renowned for its Jalapeno potato chips, a product that delivers a bold and zesty flavor profile, making it a favorite among snack enthusiasts. Founded in 1986 by Tim Kennedy, the company has perfected its kettle-cooked process, initially using peanut oil, to create a crispy and flavorful chip. The Jalapeno flavor is one of the original and most popular flavors, alongside the Lightly Salted and Maui Onion varieties. Despite the company's acquisition by Utz Brands in 2019, Tim's Cascade Snacks continues to maintain its high quality and regional popularity, with 80% of its business still concentrated in Washington state. The chips are distributed throughout the U.S. and in parts of Asia, including Japan and Hong Kong. If you're interested in trying them out, you can find more information and purchase Tim's Jalapeno Potato Chips online.

Pringles Wavy Fire Roasted Jalapeño

Pringles Wavy Fire Roasted Jalapeno chips are a standout in the snack food industry, introduced in January 2019, and are known for their bold, spicy flavor and hearty crunch. These chips boast a thick, wavy texture that delivers a deep and satisfying crunch, with a flavor profile that combines the smoky sweetness of fire-roasted jalapenos with a tangy kick. Each 4.8-ounce can contains 150 calories per 28g serving and is free from eggs, soy, and tree nuts. The jalapeno flavor is prominent but not overwhelmingly spicy, making them appealing to a wide range of consumers. With their convenient packaging and flavorful profile, Pringles Wavy Fire Roasted Jalapeno chips are a popular choice for snacking. For more details about these spicy snacks, visit the Rite Aid product page.

Herr's Jalapeño

Herr's Jalapeno brand is renowned for its high-quality and flavorful jalapeno chips, contributing to the company's steady growth and market presence. Since its founding in 1921, Herr's has expanded significantly, with annual net sales exceeding $260 million by 2017 and over 775 company-owned and distributor routes. The jalapeno flavor, particularly in products like Jalapeno Popper Cheese Curls and Jalapeno Kettle Cooked Chips, offers a unique blend of spicy and cheesy tastes that appeal to a wide consumer base. Herr's commitment to using the choicest ingredients and traditional cooking methods enhances the authenticity and taste of their jalapeno products. This dedication has helped Herr's maintain its position as a competitive player in the snack food industry.

Utz Kettle Classics Jalapeño

Utz Kettle Classics Jalapeno chips are a standout in the potato chip market, known for their spicy heat and high-quality ingredients. These kettle-cooked chips, part of the Utz(r) brand, have contributed to Utz's strong market share gains, particularly in the grocery channel and the potato chip sub-category, where Utz drove significant growth in 2022. The jalapeno flavor is a popular choice, aligning with consumer trends towards flavored and spicy snacks, which are expected to witness the highest CAGR in the forecast period. Utz's commitment to quality and innovation has helped the brand grow 1.3 times faster than the potato chip category. With their gluten-free and certified Kosher OUD status, these chips cater to a wide range of consumer preferences. For more details, check out the Utz Kettle Classics Jalapeno chips on their website.

Dirty Potato Chips Jalapeño Heat

Dirty Potato Chips Jalapeno Heat, produced by the Dirty brand, stands out as one of the best producers of jalapeno chips due to its unique recipe and high-quality ingredients. These kettle-cooked chips are made with potatoes, peanut oil or a blend of other oils, and a blend of spices including jalapeno pepper powder, natural flavors, and dehydrated onion and garlic. Each 2oz serving contains 290 calories and is gluten-free and kosher. The chips are packaged in 2oz bags, with 25 units in a case, making them a popular choice for snacking. The brand's commitment to using premium ingredients results in a crunchier and tastier potato chip experience. For more detailed information, visit Dirty Jalapeno Heat Chips.