Top Herbal Brands: Nature's Best in a Bottle

In recent years, there has been a significant surge in interest towards natural and herbal products, as more people seek healthier and eco-friendly alternatives to traditional chemical-laden goods. This growing trend has led to the emergence of numerous brands committed to providing high-quality herbal products that cater to a variety of needs ranging from skincare and wellness to dietary supplements. Whether you're a veteran herbalist or someone new to the world of natural remedies, finding the right brands can make all the difference in your journey towards a healthier lifestyle. To help you explore the best options available, we have curated a list of the top brands recognized for their exceptional herbal products below.

Illustration of herbal products

Best brands of herbal products in 2025

Himalaya Herbals

Himalaya Herbals is a leading brand in the herbal products market, having grown significantly since its inception. Starting with a 2% market share in 2007, Himalaya now holds almost 35% market share in India, with flagship products like Liv.52, Cystone, and Septilin dominating the health space. In the personal care segment, Himalaya's purifying neem face wash is the number one face wash in India, with the brand aiming to double its market share in men's facewash to 20% in the coming years. The company has also expanded its footprint to Russia and Central Asian countries, building a substantial business worth around $35-40 million. Himalaya's strong performance is a testament to its commitment to quality and consumer trust. For further insights into their strategic expansion, explore The Himalaya Way: Building Footprints in Uncharted Spaces.

Organic India

Organic India is a pioneering brand in the Indian herbal products market, known for its high-quality organic supplements and infusions. Founded over 25 years ago, the company has successfully convinced over 2,200 farmers to adopt organic farming practices, resulting in certified organic farmland spanning over 10,000 acres across 11 districts in five states. Organic India's revenues have grown at a 7.8% CAGR over the last two years, with online revenues increasing at a 32% CAGR. The company has invested significantly in expanding its product range and manufacturing capabilities, including a modern integrated manufacturing plant in Uttar Pradesh. With a diverse product line that includes infusions, teas, staples, and ayurvedic supplements, Organic India continues to drive the organic supplements movement in India.

Gaia Herbs

Gaia Herbs, founded in 1986 by Ric Scalzo, is a leading producer of high-quality organic herbal supplements, known for its commitment to sustainability, organic farming practices, and full-spectrum extraction methods. The company generates annual revenue of around USD 89 million and is recognized for its innovative products such as liquid phytocaps, which combine the power of liquid extracts with the convenience of capsules. Gaia Herbs has received awards for its sustainability practices and product quality, and it continues to expand into emerging health trends with eco-friendly packaging. The brand's core message revolves around the coevolution between humans and plants, aiming to restore natural vitality through symbiotic chemical interactions. Gaia Herbs is a significant player in the global herbal supplements market, which was valued at USD 86.84 billion in 2022 and is expected to grow at a 7.3% CAGR.

Swisse

Swisse, a leading brand in the health supplements market, has demonstrated exceptional growth and market dominance, particularly in China, Australia, and New Zealand. In 2022, Swisse reported a 20.8% revenue growth, with Chinese market sales increasing by 22.8%, constituting 62.8% of its total sales in the Adult Nutrition and Care (ANC) unit. The brand maintained its No. 1 position in mainland China's online vitamin, herbal, and mineral supplements market with a 7.6% market share as of February 2023. Swisse's success is attributed to its premium quality products, effective market penetration, and strong brand recognition, with retail scan sales in ANZ outpacing industry growth by 12.9% versus 7.4%. The brand's innovative products, such as the Swisse Collagen + Hyaluronic Acid Booster, have significantly contributed to its market share growth. For more about Swisse's expansion and product innovation, read the detailed article here.

Banyan Botanicals

Banyan Botanicals is a leading producer of herbal products, renowned for its commitment to sustainability and quality. As a Certified B Corporation(r), the company supports organic and regenerative agriculture, ensuring that its herbs are sustainably sourced and fairly traded. Since 1996, Banyan Botanicals has been a dependable partner in holistic wellness, offering a wide range of certified organic Ayurvedic products. The company received over 45,000 pounds of Fair for Life certified herbs in 2022 and continues to expand its product line, introducing five new products in the same year. Banyan Botanicals is also part of the Scope 3 Herbal Footprinting Working Group, aiming to reduce carbon emissions in the herbal supply chain. For further information on their offerings, visit their official website.

Pukka Herbs

Pukka Herbs is a leading producer of organic herbal teas and wellbeing supplements, founded in 2001 by Sebastian Pole and Tim Westwell. The brand has achieved significant growth, with a 25% revenue increase to £28m in the year to 2016 and a 20% market share in the UK fruit and herbal tea market. Pukka Herbs is known for its high-quality, sustainably sourced herbs and its commitment to fair trading and environmental conservation, donating 1% of its sales to global environmental charities. The company has expanded its presence to over 40 countries and continues to innovate, driven by its mission to bring the benefits of herbs into people's lives. Acquired by Unilever, Pukka Herbs remains dedicated to its core values of authenticity and sustainability. For more about their journey, visit The Pukka Story.

Dr. Hauschka

Dr. Hauschka is a renowned brand in the herbal beauty products market, known for its 100% certified natural cosmetics, with over 80% of its plant-based raw materials organically cultivated. Established in 1967, the brand utilizes around 500 natural raw materials and is committed to nature, avoiding mineral oils, silicones, PEGs, and synthetic preservatives. Dr. Hauschka's products, such as makeup and skincare, are enriched with medicinal plant extracts and mineral pigments, making them suitable for even sensitive skin. The brand's commitment to sustainability and fair trade practices further enhances its market standing. Dr. Hauschka's products are also NATRUE certified, ensuring high standards of natural and organic cosmetics. You can learn more about what makes Dr. Hauschka's makeup so special.

Traditional Medicinals

Traditional Medicinals is a leading brand in the herbal products market, known for combining traditional plant knowledge with advanced plant science to offer over 60 organic teas. The company is B Corp certified, reflecting its commitment to sustainable and ethical practices. Their products, such as Stress Ease® and Nighty Night® teas, are formulated to address various health concerns using adaptogens and other natural ingredients. Traditional Medicinals has been trusted by consumers for decades, particularly for products like Mother's Milk® tea, which supports breast milk production. The brand's innovative approach includes the launch of the first BPI-certified, 100% compostable tea wrapper, aligning with their goal of reducing waste. For more information, visit Traditional Medicinals' website.

Herb Pharm

Herb Pharm, founded in 1979 by Sara Katz and "Herbal Ed" Smith, is a leading producer of herbal medicine, renowned for its certified organic farms and facilities in Josephine County, Oregon. As the leading liquid herbal extract brand in the US, Herb Pharm has been dedicated to providing high-quality, organic herbal products for over 40 years. The company's commitment to sustainability and ethical sourcing is highlighted by its B Corp certification since February 2018, with an impressive overall B Impact score of 86.2. Herb Pharm's products are part of a broader market that is expected to grow significantly, with the global herbal medicine market projected to reach USD 70.57 billion by 2023 and grow at a CAGR of 20.91% from 2024 to 2030. The company's focus on holistic wellness and preventive healthcare aligns with the increasing consumer preference for natural remedies. For more information about their herbal offerings, visit Herb Pharm's official website.

Nature's Way

Nature's Way is a leading brand in the herbal products market, known for its high-quality multivitamins, natural herbs, and homeopathic remedies. The company has been a significant player in the industry, contributing to the global herbal supplements market, which was valued at $39.3 billion in 2023 and is projected to grow at a CAGR of 7.3% from 2024 to 2030. Nature's Way products are favored for their natural and therapeutic properties, supporting consumer preferences for preventive healthcare and natural alternatives. The brand's commitment to wellness has helped drive the market growth, particularly in North America, where the herbal supplements market held 43.2% of the global revenue share in 2023. With a strong focus on innovation and customer health, Nature's Way continues to be a trusted name in the herbal supplements sector.