Top Hakka Noodles Brands: Flavorful Picks for Your Pantry

Hakka noodles, a staple in Indo-Chinese cuisine, have been gaining popularity for their unique taste and texture, making them a favorite among noodle enthusiasts. As the demand for these noodles has risen, numerous brands have emerged, each offering their own take on this culinary delight. Choosing the best brand can significantly impact the flavor and authenticity of your dish, whether you're preparing a simple stir-fry or an elaborate meal. If you're on the lookout to discover the top brands that deliver on quality and taste, read more below.

Illustration of hakka noodles

Best brands of hakka noodles in 2025

Chings Secret

Ching's Secret is a leading brand in the Desi Chinese food segment, particularly renowned for its innovative and flavorful hakka noodles. Introduced as the first branded hakka noodles in India, Ching's Secret has gained a significant market presence, with a projected revenue of Rs 900-1,000 crore in FY23 and a market share of about 1.9% in the instant noodles space, despite Maggi's dominance. The brand's success is attributed to its powerful brand identity, dedicated customer following, and impactful advertising. Ching's Secret also offers a wide range of products including sauces, soups, and blended spice mixes, which are popular both domestically and internationally. Its products have made Desi Chinese food the second-most popular cuisine in India.

Knorr

Knorr, a renowned brand under Unilever, is not specifically known for producing hakka noodles, but it is a global leader in the consumer packaged goods sector, particularly famous for its bouillon and stock cubes. Knorr products are chosen over 3 billion times annually and are available in 95 countries, showcasing its global reach and local adaptability. The brand's success is driven by its 'glocal' approach, tailoring products to meet specific geographical taste preferences, with over 180 active alternative chicken bouillon recipes. While Knorr is a significant player in the food industry, it is not primarily associated with hakka noodles. However, its global presence and innovative product strategies make it a notable brand in the food sector. For more insights on their innovative strategies, visit Knorr's global taste sensation with a local touch.

Top Ramen

Top Ramen, a flagship brand of Nissin Foods USA, is a leading producer of high-quality instant ramen noodles, including hakka-style offerings. The brand has seen significant growth, with a 41% increase in sales in the fourth quarter of 2022 and a 32% year-over-year jump in overall category growth. Nissin Foods holds a 40% share of the premium instant ramen category in the U.S. market. The company's innovative products, such as Top Ramen® Bowl and Cup Noodles® Stir Fry™, have contributed to its market leadership. Nissin Foods continues to invest in capacity expansion and sustainability initiatives to meet growing demand.

Maggi

Maggi, a brand under Nestle, has solidified its position as a leading producer of instant noodles, including hakka noodles, with India emerging as its largest global market. In the financial year 2023-24, Nestle India sold over six billion servings of Maggi, highlighting the brand's dominance with a significant market share, particularly after its successful relaunch in November 2015 following a brief controversy. Maggi holds more than 50% of the instant noodles market in India, and the brand continues to grow through innovations such as Oats Noodles and various masala variants. The brand's success is attributed to penetration, premiumisation, and innovation, along with strong consumer engagement and market presence. Maggi and ITC's Sunfeast Yippee together control over 80% of the Indian instant noodles market. For more details on Maggi's growth and market influence, you can read the article on NDTV Profit.

Smith & Jones

Smith & Jones, although not primarily known for hakka noodles, is a brand associated with Capital Foods, which also owns Ching's Secret, a prominent producer of Indo-Chinese sauces and ingredients, including those used in hakka noodles. Ching's Secret contributed significantly to Capital Foods' revenue, with Rs 200 crore out of the total Rs 240 crore in the fiscal year 2014. The brand is renowned for its flavorful sauces and ingredients that are essential for preparing dishes like hakka noodles. However, Smith & Jones itself is more focused on other product lines and is not the main brand for hakka noodles. Capital Foods' decision to exit the noodles market in 2015 was due to market and regulatory challenges. For more insights into their market exit, read the article on Capital Foods and Ching's Secret exiting the noodles market.

Patanjali

Patanjali, a prominent player in the Indian instant noodles market, has made significant strides with its Atta Noodles brand. Launched after the ban on certain noodle products, Patanjali's Atta Noodles grew to a 1.3% market share in less than two years, demonstrating the brand's rapid acceptance by consumers. This growth is part of the broader trend where multiple companies are venturing into the instant noodles market, intensifying competition and benefiting consumers with a wider variety of options. Patanjali's entry has contributed to the market's recovery, with the segment registering notable sales growth. For instance, the noodles market in India saw a sharp recovery from Rs 190 crore in 2015 to Rs 990 crore in a subsequent quarter, highlighting the market's potential and Patanjali's role in it.

Sunfeast YiPPee!

Sunfeast Yippee has established itself as a leading brand in the instant noodles market, particularly for hakka noodles, with a significant 22% market share in India. Launched in September 2010, Yippee quickly gained popularity, becoming the second-largest player in the category. The brand's success is attributed to its innovative product offerings, such as round, long, and non-sticky noodles, and its effective marketing strategies, including a successful Snapchat campaign that increased brand association by 95%. Yippee has also achieved a 6.5% growth in sales in the first quarter of 2024 and boasts a customer satisfaction rate of 72%. With sales crossing the Rs 1,000 crore mark, Yippee continues to intensify competition with market leader Maggi.

Koka

Koka, a renowned Singaporean brand, is a leading manufacturer of instant noodles globally, although it is not specifically known for producing Hakka noodles. Founded in 1986, Koka noodles are air-dried rather than deep-fried, offering a healthier alternative. They are available in a wide range of flavors and formats, including packets, bowls, and cup noodles. Koka has become a significant player in the global instant noodles market, which is projected to grow from $61.08 billion in 2024 to $98.26 billion by 2032, with Asia Pacific dominating the market share.

Wai Wai

Wai Wai is a leading brand in the instant noodle market, particularly renowned for its high-quality Hakka noodles. With a market share of 28% in the Indian instant noodles market, Wai Wai has established a strong presence, especially in regions like North-East India, Sikkim, and North Bengal. The brand has seen significant growth, with a 20% year-on-year increase and an annual revenue of over Rs 800 crore. Wai Wai's product portfolio includes a variety of flavors, such as Spicy Korean-style hot noodles and Jain noodles, catering to diverse consumer preferences. The brand is also expanding its operations globally, with manufacturing plants in Nepal, India, Serbia, Kazakhstan, and Bangladesh. For more information about Wai Wai's comprehensive range of instant noodles, visit their official page.

Nestlé

Nestle, through its brand Maggi, is a leading producer of instant noodles, including hakka noodles, dominating over 80% of the Indian market share. In India, Maggi sold a whopping six billion servings in the financial year 2023-24, making it one of the fastest-growing markets worldwide. The brand's strong presence is attributed to its unique taste, convenience, and affordability. Maggi's market dominance is expected to continue, with the Indian instant noodles market projected to grow from $1.88 billion in 2023 to $3.83 billion by 2028 at a CAGR of 15.31%. Nestle's success in the instant noodles segment is a testament to its innovative product offerings and strategic marketing approaches.