Top Granola Brands You Can't Resist Trying

Granola has swiftly become a breakfast staple for health enthusiasts and snack lovers alike, thanks to its crunchy texture and nutritious ingredients. With a plethora of brands crowding the market, each offering unique flavors and health benefits, choosing the perfect one can be quite overwhelming. From brands that boast organic ingredients to those that prioritize sustainability, there is truly something for everyone. To help streamline your decision-making process, we've compiled a list of the best granola brands that stand out for their taste, nutrition, and quality below.

Illustration of granola

Best brands of granola in 2025

Kind

Kind, a leading brand in the snack industry, has firmly established itself as a top producer of granola and snack bars, with sales totaling about $1.7 billion in 2021. Since its acquisition by Mars in 2020, Kind has expanded its product line to include refrigerated items, chocolate, soft granola, and frozen bars, prioritizing plant-based, nutrient-dense ingredients. In the snack bars category, Kind saw a 10.9% increase in sales from 2022 to 2023, with $314 million in sales, and a 3.5% increase in the nutritional/intrinsic health value bars subcategory with $306 million in sales. For more insights, check out the Kind CEO Q&A on snacking.

Nature Valley

Nature Valley is a leading brand in the granola market, known for its high-quality and popular granola bars. In 2023, the brand achieved significant sales, with $667 million in revenue for granola bars, marking an 8% increase. Nature Valley's products are made with whole grain oats and are favored for their crunchy texture and wholesome ingredients. The brand's success is part of the broader granola market growth, which is expected to reach $11.9 billion by 2032, driven by health consciousness and dietary preferences. Nature Valley's commitment to using natural ingredients and avoiding artificial flavors and colors has made it a trusted favorite among consumers. Discover more about their offerings like Oats & Honey Big & Crunchy Granola.

Bob's Red Mill

Bob's Red Mill is a renowned producer of high-quality granola, known for its commitment to whole grains and nutritious ingredients. Their Honey Oat Granola, for example, is made with gently toasted clusters of whole grain rolled oats, providing 20% or more of the recommended daily value for fiber and 6 grams of protein per 1/2-cup serving. The company, founded by Bob Moore, has been a pioneer in the whole grains movement since the 1980s and was one of the first to offer gluten-free products in 1991. With over 400 products and a strong presence in the U.S. and Canada, Bob's Red Mill has established itself as a trusted brand in the health food industry. By 2018, the company's annual revenue had exceeded $100 million, reflecting its growing popularity and customer trust.

Bear Naked

Bear Naked is a leading brand in the granola market, known for its innovative products made with unique textures, high goodie factors, and 100% natural ingredients. Introduced by Kellogg's, the brand has revolutionized the granola category with its robust business and low household penetration, despite initial challenges. Bear Naked was the first to introduce fully recyclable stand-up pouches for food packaging nationwide, enhancing its sustainability appeal. The brand's products are widely distributed and have gained significant market share, contributing to the overall growth of the granola market projected to reach USD 9.87 billion by 2032. Bear Naked's commitment to quality and sustainability has helped it regain leadership in the granola market. For more information on Bear Naked, visit the official Bear Naked page.

Purely Elizabeth

Purely Elizabeth is a leading brand in the granola market, known for its innovative use of ancient grains and superfood ingredients. Founded in 2009 by Elizabeth Stein, the company has experienced remarkable growth, including a 277% increase in sales in 2013 and a consistent CAGR of over 50% for the past six years. Their products, such as the Ancient Grain Granola, are free of refined sugar and feature organic coconut sugar, coconut oil, and ingredients like quinoa, amaranth, and chia. Available in over 15,000 stores, including Whole Foods, Target, and Walmart, Purely Elizabeth continues to expand its distribution and product line, reflecting its commitment to wholesome nutrition and consumer demand. The brand's recent 56% year-over-year sales growth underscores its success in the market. For more information, visit their official website at Purely Elizabeth.

Cascadian Farm

Cascadian Farm is a leading producer of high-quality, organic granola, renowned for its commitment to environmental sustainability and wholesome ingredients. Since its founding in 1972 by Gene Kahn, the brand has been a pioneer in organic and regenerative agriculture, partnering with organizations like The Nature Conservancy to protect natural resources. Cascadian Farm's Oats and Honey Granola, for example, contains 35 grams of whole grain and 3 grams of fiber per serving, making it a nutritious choice. The brand is certified organic and non-GMO, with no artificial flavors, colors, or sweeteners. With over 50 years of dedication to protecting the planet, Cascadian Farm continues to drive meaningful change in the food industry.

Kashi

Kashi, once a renowned brand for its nutritious granola products, was particularly favored by the fitness and health-conscious crowd for its natural ingredients and balanced nutritional profile. However, following its acquisition by corporate entities like Kraft or Nabisco, Kashi reformulated its products, reducing protein content and increasing sugar levels, which negatively impacted its market demographic. For instance, the protein content in Kashi's Chocolate Chunk and Chia bars dropped from 6g to 3g, and sugars increased by 33%. Despite this, Kashi was historically a significant player in the granola market, which is projected to grow at a CAGR of around 4-5% in the coming years. The global granola market, dominated by North America with a share of about 34-37%, is expected to reach significant values by 2033. For more information on Kashi's product offerings, visit their official website.

Quaker

Quaker Oats is a leading producer in the global granola market, known for its high-quality products that align with consumer demands for healthy and nutritious snacks. In 2022, Quaker generated close to USD 405 million in sales revenue for granola bars, making it one of the top performers in the industry. The brand's "Simply Granola" line, despite recent legal debates, remains popular for its high fiber and protein content, with each 64g serving containing 7g of protein and 7g of fiber. Quaker Oats dominates the North American market, which accounts for between 34% and 36% of the global granola market's revenue share. The company's products are widely available in supermarkets and hypermarkets, which account for around 54% of the revenue share generated by distribution channels. For more details, visit the official Quaker Oats website.

Back to Nature

Back to Nature, a renowned brand in the granola market, is celebrated for its high-quality products that align with the growing demand for healthy and nutritious snacks. The brand benefits from the overall market growth, which is expected to reach USD 11.9 billion by 2032, growing at a CAGR of 3.0% from 2023 to 2032. North America, where Back to Nature is prominent, accounts for 34% to 36% of the global granola market revenue. The brand's products, including granola bars and cereals, cater to various consumer preferences, such as vegan, organic, and gluten-free options, which are driving market expansion. With supermarkets and hypermarkets accounting for around 54% of the revenue share, Back to Nature's strong distribution channels further enhance its market presence.

Trader Joe's

Trader Joe's stands out as a premier producer of granola, introducing its first store-brand granola in 1972, a time when granola was still considered a niche product. This innovative move helped establish the store's reputation for unique and high-quality products. Today, over 165 million U.S. consumers report eating granola and fruit, highlighting the widespread appeal of this once-counterculture snack. Trader Joe's granola is part of a limited but curated product selection, with the store carrying about 92% fewer products than typical grocery stores, yet generating 200-300% more revenue per square foot. The store's commitment to quality and taste has made its granola a staple in many households. You can read more about Trader Joe's first store-brand product.