Top Fruit Snack Brands for a Sweet and Healthy Munch

With a growing demand for healthier snacking options, fruit snacks have carved out a significant niche in the market, offering delicious and nutritious alternatives to traditional snacks. Popular with both children and adults, these treats come in a variety of forms, from chewy bites to dried fruit pieces, providing a tasty way to consume essential vitamins and minerals. As consumers become more health-conscious, many brands have risen to the challenge, creating fruit snacks that cater to different dietary needs, whether it's organic, gluten-free, or low-sugar options. Curious about which brands have emerged as frontrunners in this flavorful sector? Discover the top contenders listed below.

Illustration of fruit snacks

Best brands of fruit snacks in 2025

Welch's

Welch's is a leading brand in the fruit snacks market, known for its high-quality products made from real fruit. The company, supported by over 700 American farming families, offers a variety of snacks, including fresh fruit slushies, gummy snacks, and frozen mixed fruit. In 2022, the global fruit snacks market, which includes brands like Welch's, was valued at USD 13.69 billion and is expected to grow significantly, with the mixed fruit snacks segment holding more than 20.0% of the market share. Welch's innovative marketing strategies, such as the omni-channel campaign featuring professional footballer Mark Andrews in 2023, have helped maintain its strong market presence. The brand's commitment to health and nutrition is reflected in its products, which are popular among health-conscious consumers. Learn more about their offerings on Welch's official website.

Annie's

Annie's Homegrown is a prominent player in the fruit snacks market, known for its commitment to using organic and natural ingredients. The brand is part of the broader trend where consumers are seeking healthier snacking options, with the global fruit snacks market valued at USD 14.67 billion in 2022 and expected to grow at a CAGR of 7.2% from 2023 to 2030. Annie's products align with consumer preferences for low-calorie snacks, contributing to the market's growth. The brand's focus on real fruit ingredients and absence of artificial additives resonates well with health-conscious consumers. In the North American market, which holds a 35.1% revenue share, Annie's Homegrown is recognized for its quality and appeal, especially among the younger generation.

Mott's

Mott's, a renowned brand since 1842, has established itself as a leading producer of fruit snacks, particularly after adding Mott's Fruit Snacks to its portfolio in 2010. These snacks are packed with two total fruit and veggie servings, making them a healthy and convenient option for consumers. As part of Keurig Dr Pepper, Mott's continues to innovate, such as introducing Mott's Sensibles(tm) in 2018 with 30% less sugar compared to 100% apple juice. The brand's commitment to health and wellness aligns with the growing consumer demand for low-calorie and natural snacking options. Mott's fruit snacks are popular among the younger generation in North America, contributing to the region's dominance in the fruit snacks market with over 35% revenue share in 2022.

Black Forest

Black Forest is a prominent brand in the fruit snacks market, known for its high-quality and appealing products. The brand is part of the broader market that saw the global fruit snacks sector valued at USD 14.67 billion in 2022, with a projected CAGR of 7.2% from 2023 to 2030. Black Forest fruit snacks are often favored for their natural ingredients and kid-friendly packaging, contributing to the segment's dominance, particularly in North America, which held a 35.1% revenue share in 2022. The brand's products align with consumer trends towards healthier and low-calorie snacking options, a key driver of the market's growth. Freeze-dried fruits, a segment that Black Forest operates in, accounted for a 52.91% revenue share in 2022 and is expected to grow at an 8.0% CAGR during the forecast period. More information about Black Forest fruit snacks can be found on their website.

Sunkist

Sunkist, a prominent player in the fruit snacks market, is known for its high-quality products that combine taste and health benefits. As part of the competitive global fruit snacks market, which is projected to grow at a CAGR of 8.02% from 2023 to 2032, Sunkist continues to innovate and expand its offerings. The company, along with other key players like Kellogg and General Mills, contributes to the market's anticipated valuation of $29.88 billion by 2032. Sunkist's products are popular globally, particularly in regions like North America, which holds a significant share of the market. The brand's commitment to using refined sugar derived from concentrated apple and grape juice enhances the nutritional value of its snacks.

YumEarth

YumEarth is renowned as one of the best producers of fruit snacks, offering a range of organic and non-GMO options that are free from artificial flavors and colors. Since its inception in 2007, YumEarth has committed to using high-quality, natural ingredients, with over 90% of its products certified organic. The brand's fruit snacks are made with real fruit purees and are free from common allergens, making them a popular choice for health-conscious consumers. YumEarth has also been recognized for its sustainability efforts, using eco-friendly packaging and sourcing ingredients from environmentally responsible suppliers. With a wide distribution network, YumEarth products are available in over 20,000 stores across the United States.

Stretch Island

Stretch Island is renowned as one of the best producers of fruit snacks, offering a range of healthy and delicious options. Founded in 1976, the company has been a leader in the industry for over 47 years, with products that are made from 100% real fruit and contain no high-fructose corn syrup or artificial preservatives. Stretch Island's fruit strips and fruit leathers are popular among both children and adults, with a significant market share in the organic and natural food sector. The company's commitment to quality and sustainability has earned it numerous awards and certifications, including USDA Organic and Non-GMO Project Verified. With a wide distribution network, Stretch Island products are available in major retailers and online platforms.

Gushers

Gushers, a flagship brand of General Mills, has been a leading producer of fruit snacks since its introduction in 1992, renowned for its innovative juicy liquid center that made it an instant hit. The brand holds a significant share in the fruit snack category, with General Mills commanding a 47% market share. Recently, Gushers underwent a substantial brand refresh to connect with young adults and compete in the crowded candy category, introducing new flavors like Super Sour Berry. The brand's popularity has been sustained through its engagement in pop culture and community initiatives, such as the "Black Voices Create" program. Gushers continues to innovate, including a limited-edition designer sneaker launch in the metaverse. For more details about their latest products, visit their official website.

Nature's Bakery

Nature's Bakery is a renowned producer of fruit snacks, known for its plant-based, dairy-free, and nut-free products that cater to health-conscious consumers. Their soft-baked, whole wheat fig and blueberry-filled snack bars are popular for their nutritional value and delicious taste. The brand's commitment to using high-quality ingredients aligns with the growing demand for healthier snacking options, a trend that has driven the global fruit snacks market to a valuation of USD 14.67 billion in 2022. With the market expected to grow at a CAGR of 7.2% from 2023 to 2030, brands like Nature's Bakery are well-positioned to capitalize on this trend. Their products are ideal for consumers seeking low-calorie and nutritious snacks.

Pure Organic

Pure Organic is a renowned brand in the fruit snacks market, known for its high-quality organic products that cater to the growing demand for healthy and convenient snacking options. Their layered fruit bars, made from real fruit purees and juices, are a popular choice among consumers seeking natural ingredients and minimal processing. The brand's focus on organic and low-calorie snacks aligns with the prevalent health and wellness trend, driving consumer preference. In a market expected to grow at a CAGR of 7.9% from 2024 to 2029, Pure Organic stands out for its commitment to real ingredients and no high fructose corn syrup.