Top All-Purpose Flour Brands for Every Baking Adventure

All-purpose flour is a staple ingredient in many kitchens, used for a myriad of baking and cooking needs. With a multitude of brands available on the market, choosing the right one can significantly impact the texture and flavor of your baked goods. From well-known national brands to specialty organic options, every type of cook can find an all-purpose flour that meets their needs and preferences. For those seeking the best brands of all-purpose flour, we've compiled a comprehensive list to assist you in making the ideal choice for your culinary creations.

Illustration of all purpose flour

Best brands of all purpose flour in 2025

King Arthur Flour

King Arthur Baking Company, established in 1790, is renowned for its exceptional all-purpose flour, milled to a consistent protein content of around 11.7%, ensuring superior baking results; this unbleached flour is a favorite among home and professional bakers alike, due to its consistent performance and high quality; the company's commitment to quality has made it a trusted brand for over two centuries, solidifying its place as one of the best producers; their flour is a staple for recipes ranging from breads and cakes to pastries and cookies.

Bob's Red Mill

Bob's Red Mill, established in 1978, is a leading American brand known for its high-quality, unbleached all-purpose flour, milled from carefully selected wheat with a protein content of 10-12%, which makes it excellent for baking a variety of goods from breads to cookies. They also offer gluten-free options, catering to diverse dietary needs, and their flour is enriched with malted barley to enhance yeast bread rising, ensuring consistent results. The company emphasizes natural, organic, and sustainable practices.

Gold Medal Flour

Gold Medal Flour, established in 1880 after winning a gold medal at the First Millers International Exhibition, is a versatile all-purpose flour, crafted from a blend of hard and soft wheat, ensuring consistent results for everything from high-rising yeast breads to delicate cakes. Boasting over 135 years of baking success, it has become America's #1 selling flour brand according to 2022 Nielsen sales data, featuring a protein level of 11.0% in their Medallion Bakers Flour.

Pillsbury

Pillsbury, established in 1869, has been a trusted name for over 150 years, with its all-purpose flour consistently ranking as a top choice among bakers due to its consistent 10-12% protein content that leads to predictable results in a variety of recipes, making it a kitchen staple for countless families; the flour’s fine texture and reliable performance has made it a go-to for everyday baking and special occasions, and it continues to be a market leader in the industry with an estimated 15-20% of the market share in the US.

White Lily

Since 1883, White Lily has been a trusted brand, offering exceptionally fine, all-purpose flour milled from 100% soft winter wheat, resulting in a lower protein content of around 8-9% which contributes to its famously tender baked goods. White Lily flour is a favorite among Southern bakers for biscuits and other delicate pastries, with many recipes developed specifically for its unique properties. The brand is known for its commitment to quality and consistent performance, making it a reliable choice for both amateur and professional bakers alike. The low protein percentage helps prevent gluten development, ensuring a light and fluffy texture in cakes, breads, and muffins, further solidifying its reputation. For more information and recipe ideas, visit the official website.

Robin Hood

Robin Hood, established in 1909, is a trusted brand producing high-quality all-purpose flour milled from a blend of hard red spring and soft wheat, resulting in a protein content around 13.3%, making it suitable for various baking needs. The brand is marketed by The J.M. Smucker Company to the retail sector, and Horizon Milling for food service and industrial sectors. It is known for its consistent results in both home and professional baking, making it a top choice for consumers.

Heckers

Heckers, a brand milling flour for over 150 years since 1843, is known for its high-quality, unbleached all-purpose flour made from hard winter wheat grown in Kansas, boasting a higher protein content than traditional flours and is ideal for various recipes from artisan breads to cookies; this family-owned company ensures the flour whitens naturally without chemicals, and they proudly use the motto "Unbleached Forever," for their trusted product.

Great Value

Great Value, a Walmart brand, has consistently been recognized for its all-purpose flour, offering a reliable option for baking since its introduction; customer reviews frequently praise its consistent texture and performance, noting it is often more affordable than name brands, and often with 12% gluten content which is ideal for a variety of recipes. It maintains an average of 4.5 out of 5 stars in online ratings, further cementing its position as a top choice for everyday baking needs. You can find more information about Great Value All-Purpose Flour.

Trader Joe's

Trader Joe's offers unbleached all-purpose flour, known for its quality and versatility in baking, with a protein content that has varied, previously reaching as high as 13.3% and currently around 10%, while maintaining a gluten protein content of 11.8%, making it suitable for various recipes. It is available in both organic and regular options, with the organic version priced at approximately $4.99 per bag, and it is a popular choice among bakers due to its good value compared to other brands, such as King Arthur or Bob's Red Mill. It is also available in a gluten-free version, which is made with rice flour, potato starch, and tapioca flour and is a suitable alternative for those with gluten sensitivities, offering a serving size of 1/4 cup containing 110 calories. You can find more information about Trader Joe's all-purpose flour at your local Trader Joe's store.

Hodgson Mill

Hodgson Mill, established in 1888, is a top producer of all-purpose flour, known for its high-quality milling process, resulting in a finely ground product that consistently delivers superior baking results; their commitment to quality ensures a 100% satisfaction guarantee, making it a preferred choice for both professional and home bakers.