Top Floss Brands for Sparkling Smiles

In a world where dental hygiene is paramount, selecting the right floss can make a significant difference in maintaining oral health. With a multitude of options available, each promising unique benefits, it can be challenging to determine which brands live up to their claims. Our comprehensive guide has narrowed down the top contenders in the market that combine effectiveness, ease of use, and value for money. Whether you're looking for something eco-friendly or best for braces, dive deeper into our guide to discover the best floss brands that meet your needs.

Illustration of floss

Best brands of floss in 2025

Oral-B

Oral-B, a leading brand in the oral care industry, is renowned for its high-quality dental floss products, contributing significantly to the global dental floss market, which is expected to grow from USD 661.57 million in 2023 to USD 1,224.48 million by 2033 at a CAGR of 6.35%. Oral-B's dental floss products are part of a broader portfolio that includes toothbrushes and other oral care items, with the brand being a key player in the $4.5-billion toothbrush category. The increasing awareness about oral health and rising disposable income are driving factors for the growth of Oral-B's dental floss segment. Oral-B's products, including dental floss, are distributed widely through various channels, including direct shipments to dentists and distribution centers. The brand's commitment to innovation and customer service further solidifies its position in the market.

Glide

Glide, a prominent brand in the dental floss market, is renowned for its high-quality products that cater to the growing demand for oral hygiene solutions. As part of the global dental floss market, which was valued at USD 661.57 million in 2023 and is expected to reach USD 1,224.48 million by 2033, Glide contributes significantly with its innovative floss products. The brand benefits from the rising consumer awareness of oral health, driving a CAGR of 6.35% from 2024 to 2033. In the U.S. market alone, which is expected to grow from USD 203.43 million in 2023 to USD 381.12 million by 2033, Glide remains a preferred choice among consumers. The brand's market share is bolstered by its wide distribution channels, both offline and online. For more details about their products, visit Glide's official website.

Cocofloss

Cocofloss stands out as a leading innovator in the dental floss market, boasting a three-year revenue growth of approximately 300% and earning a spot on the Inc. 5000 list in 2022. This eco-conscious brand offers dentist-designed floss that removes up to 40% more plaque than generic floss picks, made from 85% recycled polyester and reducing energy, CO2 emissions, and water consumption significantly. Cocofloss's unique texture and natural coconut oil infusion make it a preferred choice for both oral health and environmental sustainability. The company's products are part of a growing global dental floss market projected to expand from USD 600 million in 2023 to USD 1074.50 million by 2033. With its commitment to performance and eco-friendliness, Cocofloss is a top choice for consumers seeking advanced oral care solutions. Explore their Fresh Coconut Cocofloss for a superior dental experience.

Reach

Reach, a prominent brand in the dental care industry, is renowned for its high-quality dental floss products, which have contributed significantly to the global dental floss market. In 2023, the global dental floss market size was valued at USD 661.57 million, with North America, where Reach is a key player, leading the market. Reach's products, including waxed and unwaxed floss, dental tape, and floss picks, cater to diverse consumer needs, driving market growth with a projected CAGR of 6.35% from 2024 to 2033. The brand's commitment to oral hygiene awareness and innovative products has helped it maintain a strong market presence. For instance, the U.S. dental floss market, where Reach is a major contributor, is expected to grow from USD 203.43 million in 2023 to USD 381.12 million by 2033.

Dr. Tung’s

Dr. Tung's is renowned as one of the best producers of dental floss, with their Smart Floss(r) proven to be up to 55% more effective in removing plaque compared to other flosses in clinical trials. The brand is committed to health and environmental sustainability, as evidenced by their PFAS-free products confirmed through independent lab tests. Dr. Tung's also innovates with products like the Activated Charcoal Floss, which combines natural ingredients and eco-friendly packaging. Their products are designed to enhance oral hygiene and overall health, making them a leader in the oral care tools market. With a strong focus on quality and effectiveness, Dr. Tung's continues to be a trusted name in dental care.

Tom's of Maine

Tom's of Maine is a renowned brand in the dental floss market, known for its commitment to natural and sustainable products. Owned by Colgate since a calculated decision to expand distribution, Tom's of Maine has maintained its environmental stewardship and ethical manufacturing practices. The company is celebrated for its natural personal care products, including dental floss, which are free from artificial ingredients and align with the company's Stewardship Model. Tom's of Maine donates 10% of its profits to nonprofits promoting health, education, and the environment, further enhancing its reputation. With over 50 years of experience, Tom's of Maine continues to be a leader in providing accessible natural choices for consumers. Discover more about their range of sustainable products on their official website.

Quip

Quip is a leading brand in the oral hygiene industry, particularly renowned for its innovative and sustainable floss products. Since its launch, Quip has prevented tens of millions of single-use plastic picks from entering landfills, with each quip flosser saving up to 720 single-use plastic picks annually. This significant reduction in plastic waste is equivalent to the weight of around 200 African elephants. Quip's refillable floss pick and other oral care products are designed to be environmentally friendly, using less plastic and promoting sustainable practices. By 2019, Quip had already sold over 1 million toothbrushes and gained over 1 million subscribers, highlighting its commitment to both quality and sustainability.

Waterpik

Waterpik, a leading brand in the water flosser market, is renowned for its innovative and effective oral irrigation systems. The company's products have earned the American Dental Association's (ADA) Seal of Acceptance for their safety and efficacy in plaque removal. Waterpik's dominance is evident, with the brand often mistakenly used as a generic term for water flossers. In 2023, the United States, where Waterpik is highly popular, accounted for 32.1% of the global water flosser market share. The brand's products, such as the countertop models, offer a wide range of water pressure settings, catering to various user preferences.

Plackers

Plackers is a leading brand in the dental floss market, known for its high-quality and convenient dental flossers. The company's products, such as the Micro Mint flavor, are popular for their ease of use and effectiveness, with the brand utilizing patented Super Tuffloss(r) fibers made from nylon. Plackers has also introduced eco-friendly options, including the EcoChoice Compostable Dental Flossers launched in March 2022, which are 100% biodegradable. Despite the environmental impact of their non-recyclable materials, Plackers remains a favorite among consumers for on-the-go oral care. The brand's products are widely distributed and used globally, contributing to the growing dental floss market expected to reach USD 1.35 billion by 2032.

DenTek

DenTek is a renowned brand in the dental floss market, known for its innovative and effective oral care products. Their floss picks, such as the DenTek Fresh Clean Floss Picks, feature silky, fluoride-infused floss that fits tight spaces without shredding, and include additional features like tongue scrapers and micro-textured picks for a thorough clean. The global dental floss market, which includes brands like DenTek, is expected to grow at a CAGR of 6% from 2024 to 2033, driven by increasing awareness of oral hygiene. DenTek's products are designed to make flossing easier and more efficient, contributing to the market's anticipated growth from USD 600 million in 2023 to USD 1074.50 million by 2033. With their advanced features and user-friendly design, DenTek continues to be a significant player in the oral care industry.