Top Dog Snack Brands Your Pup Will Drool Over

When selecting the best snacks for your furry friend, it's essential to choose brands that prioritize quality and nutrition. Many companies have dedicated themselves to crafting treats that not only satisfy your pet's cravings but also support their overall health and well-being. With a plethora of brands available, pet owners can now find options that align with their pets' dietary needs and preferences, ranging from grain-free options to organic ingredients. Discover the leading brands in this category and explore what makes them the top choice for dog snacks below.

Illustration of dog snacks

Best brands of dog snacks in 2025

Blue Buffalo

Blue Buffalo is a leading producer of dog snacks, known for its high-quality, natural ingredients and significant market growth. Since General Mills acquired Blue Buffalo in 2018, the brand has driven strong growth, increasing its U.S. distribution by four times and more than doubling its household penetration, resulting in a 15% compound annual net sales growth. Blue Buffalo's TV advertising efforts have also been robust, with a 112% year-over-year increase in impressions from January to April 2023, reaching 12.2 billion impressions. The brand's products are made with real meat as the first ingredient, and they offer a variety of formulas tailored to different life stages and health needs. Blue Buffalo's commitment to natural ingredients and innovative products has solidified its position as a top choice for pet owners. For more information, visit their natural dog food treats page.

Zuke's

Zuke's is a highly regarded brand in the dog treats market, known for its high-quality, natural ingredients and innovative products. Their treats, such as the Mini Naturals, are wheat-free, corn-free, and soy-free, making them ideal for dogs with dietary restrictions. With an estimated annual revenue of $15 million and a strong presence in the U.S. market, Zuke's continues to grow, particularly in the segment of natural and organic pet products which is driven by a rising awareness of pet health and wellness.

Greenies

Greenies is a leading brand in the dog treat industry, known for its phenomenal growth and innovative products. Since 1999, the company has experienced a staggering 92,000% growth and has become the largest US dog treat brand by value sales, overtaking Milk Bone. Greenies products, such as their original dental treats, have received the Veterinary Oral Health Council (VOHC) Seal of Acceptance for plaque and tartar removal. The brand has expanded its product line to include main meal offerings like GREENIES SMART ESSENTIALS, formulated to support six vital areas of canine health. Greenies also saw a significant 492% year-over-year increase in average monthly website visits between 2022 and 2023.

Wellness

Wellness Pet Company is a leading producer of dog snacks, renowned for its high-quality and natural ingredients. In May 2022, the company launched Good Dog by Wellness, a brand that offers treats crafted to provide functional benefits such as supporting joint, skin, and coat health. These treats, available in varieties like Happy Puppy, Training Rewards, and Tender Toppers, have been well-received by dog owners seeking nutritious and healthy options for their pets. The eatable segment, which Wellness dominates, held a 67.41% revenue share in the pet snacks and treats market in 2023 and is projected to grow at the fastest CAGR during the forecast period. This growth is driven by increasing awareness of pet food and treats that offer functional advantages.

Merrick

Merrick is a highly regarded brand in the pet snacks and treats market, known for its high-quality, nutritious products formulated by expert nutritionists and crafted in their original kitchen in Hereford, Texas. Founded in 1988, Merrick offers a diverse range of dog foods and treats, including grain-free options, oven-baked biscuits, and slow-cooked BBQ treats, all made with real whole foods and no artificial preservatives. Their products cater to various life stages and dietary needs, with over 100 different recipes available. Merrick's commitment to natural ingredients and health benefits has made it a favorite among pet owners, contributing to the growth of the pet snacks and treats market, which is expected to reach USD 85.84 billion by 2032 with a CAGR of 9.4% from 2024 to 2032. For more detailed information, visit their Merrick dog food page.

Milk-Bone

Milk-Bone, a leading brand in the dog snacks segment, has consistently demonstrated strong performance, with a 21% dollar share in the dog snacks market. The brand has grown its dollar share for ten consecutive quarters, driven by core offerings and premium positioned innovation. Over the past four years, Milk-Bone biscuit sales have increased by more than 40%, resulting in approximately $160 million in dollar sales. The brand is expected to continue its growth, with projections to reach $1 billion in annual net sales over the next two years. Milk-Bone's success is also attributed to its refreshed packaging, increased marketing investment, and consistent innovation. For more details on their products, visit the Milk-Bone product page.

ORIJEN

ORIJEN is a premium brand renowned for producing high-quality dog food, particularly notable for its Original Dry Dog Food which features 85% quality animal ingredients, including fresh or raw poultry and fish. This biologically appropriate nutrition mimics the natural diet of dogs, supporting immune health, skin and coat health, and digestive health. ORIJEN's products are made in the USA with the finest ingredients, and the brand is favored for its high meat content and grain-free formulas. The brand's commitment to in-house sourcing and production enhances its quality and appeal to health-conscious pet owners. With a strong presence in the market, ORIJEN continues to be a favorite among dog owners seeking nutritious and natural dog food options.

Rachael Ray Nutrish

Rachael Ray Nutrish is a leading brand in the pet food industry, recognized for its high-quality, natural dog snacks. Founded in 2008, the brand has achieved significant growth, including a 49% increase in sales in 2016, making it the fastest-growing U.S. pet food brand among those with over $200 million in annual sales. The brand offers a range of super- and ultra-premium products, including grain-free, high protein, and weight management options, all made with simple, natural ingredients and no artificial flavors or preservatives. A portion of the proceeds from each sale is donated to the Rachael Ray Foundation to support animals in need. With its commitment to nutritious and delicious recipes, Rachael Ray Nutrish continues to be a favorite among pet owners. You can explore their products such as Rachael Ray Nutrish Dry Dog Food on the PetSmart website.

Nutro

Nutro is a highly regarded brand in the dog food industry, known for its rigorous standards and high-quality ingredients. Established in 1926 and now a subsidiary of Mars Incorporated since 2007, Nutro offers a wide range of dog food recipes that are 100% complete and balanced, catering to different life stages, breed sizes, and special dietary needs. Their products are made with non-GMO ingredients and real animal proteins such as farm-raised chicken, pasture-fed lamb, and salmon, ensuring lean muscle development and maintenance. Despite a recent decline in market share of -1.5% over the past five years, Nutro remains a trusted choice among pet owners for its natural and wholesome recipes. For a closer look at their offerings, visit Nutro's dog food collection.

Pedigree

Pedigree is a well-known brand in the dog food market but has faced criticism for its ingredient quality. Despite this, Pedigree has experienced a rise in its US market share, increasing by 2.7% over the past five years, according to Nielsen data. However, the brand's use of corn and corn gluten meal as primary ingredients has raised concerns about nutritional value. Pedigree remains one of the largest sellers of dog food, but its product quality is a subject of debate among pet owners and experts. The brand's market performance indicates a strong consumer base despite the criticisms. For further details, you can visit the official Pedigree website.