Top Chocolate Chip Brands to Elevate Your Baking Game

Indulging in a homemade batch of cookies or a decadent chocolate cake is made even better with the right chocolate chips. Whether you’re a professional baker or enjoy getting creative in your kitchen, selecting premium chocolate chips can significantly enhance the flavor and texture of your recipes. From classic brands like Nestlé Toll House, renowned for their rich and creamy morsels, to the artisanal quality of Ghirardelli and the sustainably sourced options from Enjoy Life, there is a variety to suit every palate and dietary preference. Let's explore the top brands featured in our comprehensive guide to help you find the perfect chocolate chips for your next baking adventure below.

Illustration of chocolate chips

Best brands of chocolate chips in 2025

Ghirardelli

Ghirardelli, founded in 1852 by Italian chocolatier Domingo Ghirardelli, is renowned for its high-quality chocolate products, particularly its chocolate chips, which are favored by 34% of chocolate eaters in the United States. Known for their rich flavor and silky texture, Ghirardelli's chocolate chips are a staple in many baking recipes, with the company introducing specific recipes since 1994 to enhance their product usage. The brand's loyalty is evident, with around 29% of U.S. chocolate eaters likely to use Ghirardelli again, reflecting an 85% customer loyalty rate. Ghirardelli's products, including their chocolate chips, are part of the broader chocolate market, projected to grow at a CAGR of 4.17% from 2025 to 2030. With its long history and commitment to quality, Ghirardelli remains a significant player in the premium chocolate industry.

Nestlé Toll House

Nestle Toll House is a renowned brand in the baking industry, celebrated for its innovative and delicious products, particularly its iconic chocolate chip cookies. Since its inception in the 1930s, when Ruth Wakefield accidentally created the chocolate chip cookie, Nestle Toll House has dominated the market, holding a 41% market share of the prepared cookie dough segment. The brand has been a leader for 75 years, with its Semi-Sweet Morsels being a staple in American baking. Nestle Toll House continues to innovate, engaging modern bakers through extensive YouTube content and reaching over 17 million unique viewers since 2015. Its commitment to quality and health is evident in its recent introduction of gluten-free cookie dough products. Discover their famous Original Nestle Toll House Chocolate Chip Cookies recipe for a delightful baking experience.

Guittard

Guittard Chocolate Company is renowned as one of the best producers of chocolate chips, boasting over 150 years of family tradition and innovation since its founding in 1868. Known for its high-quality, sustainably sourced ingredients, Guittard offers products like the Sante 72% chocolate mini chips, which are coconut-sugar-sweetened, refined-sugar-free, and suitable for vegan, gluten-free, and dairy-free diets. These chips, first launched in a larger size in 2021, have become a best-seller and are now available in a mini format to cater to both home bakers and professionals. With 85% of its clients being food industry professionals, Guittard's products are trusted by major brands like See's Candies and Baskin-Robbins. The company generates an annual revenue of $75 million as of September 2024. For more details about their offerings, visit their official website.

Callebaut

Callebaut is renowned as one of the best producers of chocolate chips, offering high-quality products such as their 100% white chocolate chunks, which can resist oven temperatures up to 200°C, making them ideal for baking. Their dark chocolate chips, like the 70% dark chocolate callets, are crafted for easy melting and a wide range of applications, including moulding, enrobing, and baking. These products are part of Callebaut's commitment to sustainability through the Cocoa Horizons Program. With a rich history and expertise, Callebaut's chocolates are favored by professionals and consumers alike, contributing to the global chocolate market's growth, projected to reach USD 57.60 billion by 2032. Callebaut's chocolates are made from carefully selected cocoa beans, ensuring a full-bodied taste and fine flavor profiles.

Valrhona

Valrhona is renowned as one of the best producers of chocolate chips, offering a wide range of high-quality products. Their dark chocolate chips, for instance, contain 60% cocoa, providing a powerful cocoa flavor and a natural vanilla aroma, making them ideal for various recipes. Valrhona's chocolates are developed after extensive research by R&D engineers and sensory analysis panels, ensuring a superior taste and texture. The company uses sunflower lecithin as an emulsifier and adheres to strict legislation allowing only specific vegetable fats in their recipes. Valrhona's commitment to quality has earned them a top spot in the chocolate industry, with their products being highly praised for their silky texture and fresh flavor.

Lindt

Lindt, a global leader in the premium chocolate sector, is renowned for its high-quality chocolate products, including its exquisite chocolate chips. With a tradition spanning over 175 years, Lindt has established itself as a major player, achieving significant market share and growth. In the United States, Lindt holds a 29.4% market share in the $18 billion premium chocolate market and has recorded steady sales growth of 9.5% annually over the past five years. The company's commitment to quality and innovation has driven its success, with organic growth of 6.1% in 2019 and sales of CHF 4.51 billion. Lindt's premium chocolate chips are part of its extensive product range, which includes popular brands like LINDOR and EXCELLENCE. For more details, visit their official website.

Hershey's

Hershey's is a leading chocolate manufacturer in the United States, holding approximately 35.5% of the chocolate market share in 2022. The company, founded by Milton Hershey in 1894, is renowned for its iconic brands, including Reese's Peanut Butter Cups, which are highly popular among consumers. Hershey's annual revenue reached $8.9 billion in 2021, with over 100 iconic brands worldwide and a global workforce of 18,990 employees. The company's strategy of mass production and low pricing has made its chocolate products affordable and widely accessible. Hershey's continues to dominate the market with its innovative products and strong brand presence. For more information, visit Hershey's official website.

Scharffen Berger

Scharffen Berger, founded in 1996 by John Scharffenberger and Robert Steinberg, is a pioneering brand in the bean-to-bar craft chocolate movement, known for its high-quality chocolate chips and baking products. The company offers a range of chocolate bars with varying cacao percentages, including 41%, 62%, 70%, and 82%, and is renowned for its farm-to-bar process and use of Rainforest Alliance Certified cacao. Scharffen Berger's chocolate chips are preferred by chefs for their dense, complex flavor profiles and are designed to pool better in baked goods. After being acquired by Hershey in 2005, the brand returned to private ownership in 2020 and has since expanded its product lines, including new flavors and packaging formats. Scharffen Berger's products are available at premium grocers and specialty food shops across the US.

Trader Joe's

Trader Joe's is highly regarded for its high-quality store-brand chocolate chips, particularly its semi-sweet variety, which stands out for its smooth and not-too-sweet flavor profile. With a notable 43% cacao content, these chips offer a balanced taste that is both chocolatey and pleasant. Unlike some competitors, Trader Joe's semi-sweet chocolate chips avoid artificial ingredients, making them a favorite among consumers. They are often praised for their excellent value and are considered a top choice in the market. As of recent rankings, Trader Joe's chocolate chips have consistently been ranked among the best due to their superior taste and quality.

Enjoy Life

Enjoy Life Foods is a leading producer of allergy-friendly chocolate chips, offering a range of products that are free from the 14 major food allergens, including dairy, nuts, soy, and gluten. Their chocolate chips come in various cocoa percentages, such as 52-55% for semi-sweet mini chips and 69% for dark morsels. These products are made in dedicated facilities to ensure strict allergen control, with some lines even certified by the Gluten-Free Certification Organization. Enjoy Life's commitment to sustainable practices and careful sourcing of ingredients makes their chocolate chips a trusted choice for those with dietary restrictions. Their products are widely available in over 40,000 stores across the country.