When it comes to pampering your feline friends, the market is flooded with a variety of cat treat brands that promise both delightful flavors and nutritional benefits. From natural, organic ingredients to irresistible crunch, these brands have carved a niche by keeping the whims and needs of cats at the forefront. Whether you’re looking for treats that support dental health or just want to indulge your cat's taste buds, there's something for every pet owner's preferences. To explore the best brands that cater to these purr-ticular needs, take a look at our carefully curated list below.
Illustration of cat treats
Best brands of cat treats in 2025
Temptations
Temptations is a leading brand in the cat treats market, holding a significant 27% market share on Amazon as of 2023. Known for their delicious and crunchy treats, Temptations offers a variety of products, including the popular Tender Fills and Creamy Puree, which are made with real meat and support healthy brain development in kittens. The brand has seen substantial growth, with a 4% difference from the market leader Hartz. Temptations treats are also notable for their nutritional value and appealing texture, combining a crunchy exterior with a creamy filling. This brand is a favorite among cat owners, contributing to the overall growth of the US pet treats market, expected to reach USD 10.37 billion in 2024. For more information, visit the official Temptations website.
Greenies
Greenies is a leading brand in the pet treat market, particularly renowned for its high-quality cat treats. Greenies cat dental treats are 100% edible and 95.7% digestible, significantly higher than the digestibility of average dry dog food, which is around 80-85%. These treats have been vet-approved and carry the Veterinary Oral Health Council (VOHC) Seal of Acceptance for their efficacy in controlling plaque and tartar. Since its inception, Greenies has experienced phenomenal growth, with the company expanding from local sales to national and international distribution, reaching over 50 countries worldwide. The brand's cat treats come in various flavors, including Oven Roasted Chicken, Savory Salmon, and Tempting Tuna, among others.
Wellness
Wellness is a leading brand in the cat treats market, known for its high-quality, natural ingredients that cater to the growing demand for health and wellness products. The brand benefits from the pet humanization trend, where cat owners seek snacks and treats that offer nutritional benefits and support their cat's overall health. In 2023, cat treat sales saw a significant increase, with a 15.1% growth from $1.12 billion in 2021 to $1.27 billion, reflecting the rising interest in premium and natural-made treats. Wellness, along with other major brands like Mars Petcare and Nestle Purina, is capitalizing on this trend by launching new products that meet the increasing demand for cat-specific treats. The market is expected to continue growing, driven by the increasing awareness among pet owners about the health and well-being of their pets. For more information, visit the Wellness website.
Blue Buffalo
Blue Buffalo is a leading producer of cat treats, known for its high-quality, natural ingredients and diverse product lines. Since General Mills acquired Blue Buffalo in March 2018, the brand has driven strong growth, increasing its U.S. distribution by four times and more than doubling its household penetration, contributing to a 15% compound annual net sales growth. Blue Buffalo cat treats feature real meat as the first ingredient, are free from poultry by-product meals, corn, wheat, and soy, and come in various textures and flavors, such as the popular BLUE Bursts. The brand's commitment to natural ingredients and innovation has made it a favorite among pet parents. With plans for further renovation and expansion, including international market testing, Blue Buffalo continues to grow as a top choice in the pet treats market. Learn more about their natural cat food treats.
Meow Mix
Meow Mix, a leading brand in the cat food industry, has consistently demonstrated strong growth and market dominance. In the fourth quarter, Meow Mix sales grew by 29%, with a three-point increase in market share. The brand holds the number one volume share position in the dry cat food category and witnessed high-single-digit volume/mix growth in the second quarter of 2025. To further enhance its market position, Meow Mix is set to launch new packaging and innovative products in January 2025, including a dual texture experience in the dry aisle. This strategic focus has contributed to the brand's continued success and customer satisfaction. For more details, visit their official website.
Purina Friskies
Purina Friskies is a leading brand in the cat treat market, known for its diverse range of products that cater to feline preferences. Introduced in the 1950s as the first dry pet food specifically for cats, Friskies has maintained a strong market presence, with a significant market share in the cat food segment. By 2003, Friskies held a 60 percent share of the wet food market and 49.3 percent share for dry food. On platforms like Amazon, Friskies continues to be a popular choice, with a 9% market share in cat food and notable year-over-year sales growth. Additionally, Friskies ranks among the top cat treat brands sold on Instacart, reflecting its enduring popularity among pet owners. For more information on their array of feline products, visit the Purina Friskies website.
Halo Liv-a-Littles
Halo Liv-a-Littles is a renowned brand for high-quality cat treats, particularly known for its freeze-dried, grain-free products. These treats are made with 99% real chicken or 100% wild-caught salmon, ensuring high protein content and minimal processing to preserve natural flavors and nutrients. Founded in 1986, Halo has a long history of commitment to holistic, whole, and humane practices, avoiding rendered meals, artificial colors, flavors, and preservatives. The brand's products are highly rated for their nutritional value and digestibility, with a guaranteed analysis showing at least 75% crude protein and 9% crude fat. Halo's sustainable and humane approach has made it a favorite among pet owners seeking wholesome diets for their cats.
Orijen
Orijen is a leading brand in the cat food market, particularly renowned for its high-quality cat treats. In 2021, Orijen held a 2.5% market share in China's cat food sector, highlighting its popularity. Orijen's cat treats are made with 99% animal ingredients, including free-run poultry and wild-caught fish, and are freeze-dried to preserve nutrients and flavor. These treats have a crude protein content of at least 45% and are ideal for training or rewarding cats, with each treat containing just 1 calorie. The brand's focus on biologically appropriate nutrition and premium ingredients has made it a favorite among pet owners.
Cat-Man-Doo
Cat-Man-Doo is a renowned brand in the pet treat industry, particularly known for its high-quality cat treats. Founded in 2003 by Peter Stake, the company quickly gained popularity for its superior bonito flakes and later expanded to include freeze-dried treats like wild Alaskan salmon, which are free of grains and fillers. By 2005, the founders had transitioned to full-time operations, and today their products are available in numerous countries, including the United States, Canada, South Korea, Hong Kong, and Shanghai, China. The brand is committed to producing healthy, nutritious treats without additives or preservatives, aligning with the growing trend of health and wellness in the pet treat market. Cat-Man-Doo's products are well-received by both cats and dogs, and the company supports pet causes through donations and community involvement.
Inaba
Inaba is a renowned brand in the pet treat industry, particularly excelling in cat treats with a market share of 5% on Amazon, alongside other leading brands like Hartz and Temptations. Known for their high-quality, low-calorie, and grain-free products, Inaba treats are made with human-grade ingredients and are free from preservatives and artificial colors. Their signature Churu treats are designed for hand feeding, enhancing the bond between pet and owner, and are produced in state-of-the-art facilities in Thailand. Inaba's products have seen significant growth, with year-over-year sales and revenue increases, such as a 206% revenue growth and 139% sales growth for their cat treats. The brand's commitment to sustainability and environmental responsibility further solidifies its position as a top choice for pet owners. For more details about their products, visit Inaba's official website.
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