Top Cake Mix Brands to Satisfy Your Sweet Cravings

When it comes to baking a delicious cake with ease, using a reliable cake mix brand can make all the difference. Across the market, several brands stand out for their consistent quality and wide range of flavors, ensuring bakers find just what they need for any occasion. From classic vanilla and chocolate to more adventurous flavors and gluten-free options, these brands cater to diverse tastes and dietary needs. Ready to discover the top picks for cake mix brands that will transform your next baking session? Read on below to find out which brands made the list.

Illustration of cake mix

Best brands of cake mix in 2025

Betty Crocker

Betty Crocker, a brand under General Mills, is a leading producer of cake mixes, having played a crucial role in popularizing these convenience foods since the 1940s. The brand debuted its first cake mix in 1947 and by the 1950s, it had become a staple in American kitchens, with sales tripling between 1947 and 1948. To address consumer concerns, General Mills introduced the requirement of adding fresh eggs to the mix, a strategy that helped boost sales. Betty Crocker continues to dominate the market, with the US baking mixes market, which includes cake mixes, valued at $3.9 billion in 2023 and expected to grow at a CAGR of more than 2% from 2023 to 2028. The brand's innovative approaches, such as introducing new flavors and focusing on homemaker aesthetics, have maintained its strong market presence.

Pillsbury

Pillsbury is a leading brand in the cake mix market, known for its high-quality and convenient baking solutions. As part of the US baking mixes market, which was valued at $3.9 billion in 2023 and is expected to grow at a CAGR of more than 2% from 2023 to 2028, Pillsbury stands out with its popular products like the Lite Plus Cake Mix. This mix is egg-free, easy to use, and provides great versatility for various menu offerings. The global Cake Mix Market, in which Pillsbury is a significant player, is estimated to be USD 1658.5 million in 2024 and is projected to grow at a CAGR of 4% from 2024 to 2031. For more information on Pillsbury's products, visit their official website.

Duncan Hines

Duncan Hines is a leading brand in the cake mix market, known for its high-quality and innovative products. The brand has expanded its product lines to include premium cake mixes with unique flavor combinations and add-ins, capturing consumers' attention and driving market growth. In the U.S., Duncan Hines benefits from the growing trend of home baking and the increasing demand for quick and easy baking options. The global cake mixes market, which Duncan Hines is a part of, was valued at USD 1.49 billion in 2023 and is projected to grow at a CAGR of 4.1% from 2024 to 2030. North America, where Duncan Hines is prominent, held 34.2% of the market revenue share in 2023. For more details on their innovative cake mixes, visit their official website.

King Arthur Baking Company

King Arthur Baking Company is a renowned brand in the baking industry, particularly noted for its high-quality cake mixes and other baking products. In 2020, the company saw a significant increase in flour sales, with over 156 million pounds sold, a nearly 60% rise from 2019. This surge reflects the company's strong presence and consumer trust. King Arthur Baking Company continues to innovate, introducing products like baking sugar alternatives and keto flour, which have garnered substantial interest among health-conscious and hobbyist bakers. The company's commitment to quality and performance has made it a staple in American baking for over 200 years.

Jiffy

Jiffy Mix is a leading producer of cake and baking mixes, boasting a 59% market share in the overall baking mix industry and an impressive 92% market share in corn muffin mix sales nationally. The company has outperformed its competition despite the decline in home baking, with a significant presence in the value market where it owns 67% of the sales. Jiffy Mix can produce up to 1.6 million boxes of mix per day and has increased its production capacity by 33% since 1990. The company is also expanding into the food service market and exploring international exports. With a rich history as the first retail prepared baking mix, Jiffy Mix continues to innovate and adapt to market changes. To learn more about their expansion into the food service industry and international markets, you can read the full report.

Krusteaz

Krusteaz is a leading brand in the cake mix market, renowned for its high-quality and convenient baking solutions. The company has expanded its product line to include innovative options such as gluten-free and exotic flavor mixes, catering to the increasing demand for health-conscious and customizable dessert kits. In 2022, Krusteaz introduced new products like the chocolate swirl crumb cake to meet consumer demands, contributing to the market's growth. The brand's products are widely available through both store-based and non-store channels, including e-commerce platforms, which have significantly boosted their accessibility. Krusteaz's commitment to using premium ingredients and natural flavors has made it a favorite among consumers, particularly in North America where the brand has a strong market presence. Discover more about their baking mixes online.

Ghirardelli

Ghirardelli, a renowned chocolate brand, has established itself as a top producer for cake mix and related baking products. In 2023, Ghirardelli generated sales of USD 812 million, reflecting an organic growth of 11.6%, with significant contributions from all distribution channels, including its own stores and intensive advertising campaigns. The brand's intense and complex chocolate flavor profile makes its products ideal for both baking and snacking, with Ghirardelli Squares being a particularly popular item. The chocolate segment, which includes Ghirardelli's products, dominated the cake mix market with a 42.0% market revenue share in 2023, driven by consumer preference for indulgent and premium dessert options. Ghirardelli's wide range of chocolate products, such as baking chocolate, hot chocolate, and chocolate sauce, further enhances its position in the market. For more details, you can explore their market strategies in North America by visiting their annual report.

Simple Mills

Simple Mills is a notable brand in the cake mix market, known for its high-quality and nutrient-dense ingredients. Their Vanilla Cupcake & Cake Mix, for example, is made with almond flour, organic coconut sugar, and other natural ingredients, and is certified gluten-free, grain-free, and corn-free. This brand caters to the growing demand for convenient and healthy baking solutions, aligning with the broader market trend of a 4.1% CAGR in the global cake mixes market from 2024 to 2030. Simple Mills' products are popular among consumers looking for easy-to-prepare baking options without compromising on health and taste. The brand's focus on natural ingredients and certifications like plant-based and non-GMO appeals to a wide range of consumers.

Pamela's Products

Pamela's Products is renowned as one of the best producers of cake mixes, particularly in the gluten-free segment. Founded by Pamela Giusto-Sorrells in 1988, the company has maintained a strong reputation for its high-quality, gluten-free products, ensuring all its pancake, baking mix, and flour products are manufactured on dedicated gluten-free lines with a stringent 10ppm or less gluten standard, exceeding FDA requirements. The company's products, such as the Gluten-Free Pancake & Baking Mix, have received overwhelmingly positive reviews, with 98% of customers satisfied. Despite a brief controversy over shared equipment, Pamela's has reaffirmed its commitment to gluten-free standards and robust sanitation protocols. Their products are widely praised for their taste and versatility.

Bob's Red Mill

Bob's Red Mill is a renowned brand in the cake mix market, known for its high-quality and convenient baking solutions. Their products, such as the Classic Yellow Cake Mix, are crafted with premium ingredients and offer a homemade taste without the hassle, making them a favorite among consumers. The brand's commitment to quality is evident in their Non-GMO Project Verified and Kosher certified products. Bob's Red Mill's gluten-free baking mixes, although requiring some adaptations, are popular for their ease of use and availability in both online and offline retail channels. The brand's products are widely available, reflecting their strong distribution network.