Top Cake Brands to Satisfy Your Sweet Tooth

When it comes to treating yourself or your loved ones with a delightful cake, choosing the right brand can make all the difference. The best cake brands not only stand out with their remarkable taste but also with their artistic presentation and quality ingredients. In this article, we will explore a curated list of top cake brands that have consistently garnered rave reviews from customers worldwide. Whether you're celebrating a special occasion or simply satisfying a sweet craving, join us below as we uncover the crème de la crème of the cake world.

Illustration of cake

Best brands of cake in 2025

Magnolia Bakery

Magnolia Bakery, renowned for its classic American desserts, has established itself as a leading producer of high-quality cakes and other baked goods. Since its inception in 1996 in New York City's West Village, the bakery has expanded globally with stores in numerous cities, including Tokyo, Seoul, and Dubai. Known for its iconic banana pudding and a variety of over 200 dessert options, Magnolia Bakery generates an estimated annual revenue of $162.3 million and employs 572 people. The brand's growth has been significant, particularly since 2007 under the leadership of CEO and Chief Baking Officer Bobbie Lloyd. With a strong online presence and recent expansion into the CPG market, Magnolia Bakery continues to innovate and satisfy consumer demand.

Betty Crocker

Betty Crocker, a brand founded in 1921, is a leading producer of cake mixes, renowned for its high-quality and convenient baking solutions. As part of General Mills, Betty Crocker dominates the cake mix market, particularly in North America, which holds over 40% of the global cake mix market revenue, valued at USD 663.40 million in 2024. The brand is known for its extensive distribution network and strong brand recognition, with innovations in flavors and packaging, including health-conscious options like gluten-free and vegan cake mixes. Betty Crocker's market presence is global, with products available in countries such as the United States, Canada, the United Kingdom, and across Europe, the Middle East, and Asia. The brand continues to grow, with a projected compound annual growth rate (CAGR) of 2.2% to 5.10% from 2024 to 2031 in the global cake mix market. For more details on their wide range of products, visit the official Betty Crocker website.

Sarah Lee

Sara Lee is a renowned brand in the bakery industry, particularly celebrated for its high-quality cakes and desserts. Since its inception in 1935, Sara Lee has innovated significantly, such as developing a process for freezing baked goods that retained product quality, introduced in 1953. The company's classic pound cake, for example, has a frozen shelf life of 455 days and is a favorite among consumers, with each serving containing 310 calories and 24% of the daily value of total fat. Sara Lee's annual revenue is estimated at $235.6 million, and the company operates under independent ownership since 2018, managing brands like Van's, Bistro Collection, and Chef Pierre. With a strong presence in the U.S. bread market, Sara Lee's sales have grown to almost $1.5 billion by 2022, solidifying its position as a leader. For more information, visit the Sara Lee Desserts website.

Pepperidge Farm

Pepperidge Farm, founded by Margaret Rudkin in 1937, has evolved into a renowned brand in the bakery industry, though it is more famously known for its cookies and crackers rather than cakes. The company, now a subsidiary of Campbell Soup Company since 1961, has a strong distribution network and a commitment to quality that has driven its growth. While Pepperidge Farm's primary focus is not on cakes, the broader bakery market, including cakes, has seen significant growth, with sales of packaged cakes increasing at a CAGR of 6.1% from 2018 to 2022. Pepperidge Farm's success is evident in its diverse product line, including Goldfish crackers and Milano cookies, and its global presence in over 120 countries. The company's annual growth rate averaged 53% over its first 26 years, reflecting its strong market position. Learn more about Pepperidge Farm's rich history and story.

Milk Bar

Milk Bar, founded by celebrity chef Christina Tosi in 2008, is renowned for its innovative and unique desserts, particularly its cakes. The bakery, which started as an extension of David Chang's Momofuku Restaurant Group, has since expanded to multiple locations across the U.S., including New York City, Los Angeles, and Washington, D.C. Milk Bar's products, such as the iconic Milk Bar Pie (formerly known as "Crack Pie") and its creative cake recipes, have garnered significant attention, with the brand achieving a 21% aided brand awareness in the U.S. as of 2020. The bakery has also successfully transitioned its products to over 10,000 stores, including Whole Foods, Target, and Costco. In 2019, Milk Bar was named one of the most innovative fast-casual start-ups by QSR magazine. For more insights into Milk Bar's journey, visit their Wikipedia page.

Duff Goldman

Duff Goldman is a renowned American pastry chef, television personality, and businessman, best known for his innovative and elaborate cake designs. His brand, Charm City Cakes, which he founded in 2002, has gained widespread recognition through the Food Network show Ace of Cakes and other series like Buddy vs. Duff and Duff Takes the Cake. Goldman's cakes have been featured at high-profile events, including former President Barack Obama's second inaugural ball in 2013. With an estimated net worth of $5 million, Goldman's success extends to his do-it-yourself cake decorating studio, Duff's Cakemix, which is set to expand to 250 locations in the U.S. and hundreds more worldwide.

Nothing Bundt Cakes

Nothing Bundt Cakes is a leading specialty cake company in the U.S., founded in 1997 by Dena Tripp and Debbie Shwetz, with over 600 locations across the country. The company has achieved significant growth, reaching nearly $750 million in sales in 2023 and aiming to hit $1 billion by 2027. Known for its high-quality, handcrafted Bundt Cakes in various sizes and flavors, Nothing Bundt Cakes boasts average unit volumes of nearly $1.5 million and an EBITDA of over 22%. The brand is recognized for its strong community involvement and unique economic model, which includes a cash-on-cash return of just under 50% for franchisees. With a mission to "Bring the Joy" to every celebration, Nothing Bundt Cakes continues to expand its footprint and enhance its offerings. For more information, visit their official website.

Entenmann's

Entenmann's is a renowned brand in the cake and pastries market, celebrated for its consistent quality and innovative products. Founded in 1898 by William Entenmann, the company has sold over 700 million of its signature All-Butter Loaf Cakes and introduced iconic items like the chocolate chip cookie in 1972, which still uses the same recipe today. Entenmann's has been a national staple since its expansion in the 1970s and is now owned by Bimbo Bakeries USA, a division of Grupo Bimbo. The brand continues to innovate, such as with the launch of Entenmann's Cake Truffles in 2022, and has seen significant growth, particularly during the pandemic when cake sales increased by 11% in 2021 compared to 2020. Entenmann's diverse product line includes donuts, pies, Danish pastries, and more, making it a favorite among consumers. For more details on their offerings, visit the Entenmann's official website.

Sweet Lady Jane

Sweet Lady Jane, established in 1988, is renowned as one of the best cake producers in Los Angeles, offering handmade cakes, pies, tarts, and treats made with specially selected ingredients. The bakery is famous for its Triple Berry Cake, a light and decadent dessert layered with whipped cream frosting and fresh berries. With an estimated annual revenue of $20 million as of 2023, Sweet Lady Jane maintains a strong presence in the baked goods industry. The bakery employs around 26 people and operates multiple locations across California. Its commitment to traditional patisserie methods and high-quality ingredients has made it a favorite among locals and visitors alike. For more information, visit their official website.

Cake Boss

The Cake Boss brand, led by fourth-generation baker Buddy Valastro, has established itself as a premier producer of cakes, renowned for its intricate sugar art designs and customized wedding cakes. Since taking over the family business in 1994, Valastro has scaled Carlo's Bakery into a nationally recognized brand, opening over a dozen locations across the U.S., including in New York City, Dallas, and Las Vegas. The bakery's success was further amplified by the hit TLC reality show "Cake Boss," which aired for 10 seasons. To adapt to changing consumer demands, Carlo's Bakery has incorporated third-party delivery services like UberEats and added savory items to their menus, ensuring continued growth in a competitive market. Discover more about Carlo's Bakery and their offerings.