Chew-tastic Brands: Top Picks for Bubble Gum Bliss!

Bubble gum has been a beloved treat for generations, offering both a burst of flavor and the fun of blowing bubbles. Over the years, numerous brands have entered the market, each bringing their unique twist to this classic confection. From the iconic pink twists of Double Bubble to the long-lasting taste of Big League Chew, there's a bubble gum brand suitable for every taste and preference. To discover our curated list of top bubble gum brands that stand out in terms of flavor, texture, and bubble-blowing potential, explore our selections below.

Illustration of bubble gum

Best brands of bubble gum in 2025

Hubba Bubba

Hubba Bubba, a renowned brand under the Wrigley Company, is a leading producer of bubble gum, known for its high-quality and popular products. In the sugar gum category, Hubba Bubba tape generated $38.73 million in the year ending June 14, 2020, highlighting its significant market presence. Wrigley, the parent company, holds a substantial market share in both the sugar gum and sugar-free gum sectors, with 71% and 55.2% respectively. The brand's success is also reflected in its global exports, with Mexico leading in Hubba Bubba shipments. Hubba Bubba's popularity contributes to Wrigley's dominance in the global chewing gum market, which accounts for about 35% of the worldwide market share. For more information, explore Hubba Bubba's offerings on their official website.

Bazooka

Bazooka, a renowned brand in the confectionery industry, has been a leading producer of bubble gum for decades, known for its iconic Bazooka Bubble Gum® that delivers an edible entertainment experience. Despite a smaller market share in the broader gum sector, Bazooka's sales have been growing, with a 10% increase in the last year and a significant 29% year-over-year retail sales growth in the U.S. as of 2023. The brand, now part of Bazooka Candy Brands, also produces other popular confectionery items like Ring Pop®, Push Pop®, and Baby Bottle Pop®. Bazooka's nostalgic appeal continues to drive its success, particularly among adults who enjoyed the gum in their youth. The brand's unique formats and flavors have helped it outpace the overall confectionery category in recent years. For more insights into their growth strategy, please visit Apax Funds' acquisition of Bazooka Candy Brands.

Double Bubble

Double Bubble, a renowned brand in the bubble gum market, is known for its high-quality and flavorful products. It is part of the larger gum market, which is expected to grow significantly, with the global bubble gum market projected to reach USD 1165.87 million by 2031, exhibiting a CAGR of 4.2% during the forecasting period. In North America, where Double Bubble is popular, the gum market is driven by increasing demand for sugar-free products and the adoption of natural ingredients. The brand benefits from the rising popularity of bubble gum among kids and its widespread availability in various flavors. As part of the broader North America gums market, which is estimated at USD 4.97 billion in 2024 and expected to reach USD 6.26 billion by 2030, Double Bubble continues to be a significant player.

Big League Chew

Big League Chew, a brand under Ford Gum, has demonstrated remarkable resilience and growth despite the challenges posed by the COVID-19 pandemic. In 2020, the brand saw an 11.2% increase in all retail channels and an 8.1% increase in the convenience-store channel, according to IRI data for the 26 weeks ending January 3, 2021. This growth is particularly notable as the bubble gum and sugar gum categories experienced double-digit declines in brick-and-mortar retail during the same period. The brand's success can be attributed to its nostalgic appeal, innovative flavors such as Slammin' Strawberry and Seasonal Hot Chocolate, and enhanced marketing efforts including social media and partnerships with organizations like the National Baseball Hall of Fame and Prep Baseball Report. Big League Chew remains one of the top bubble gum brands, ranking as the No. 3 bubble gum brand in c-stores and No. 5 in all channels. For more insights on Big League Chew's growth despite a difficult year, click the link.

Trident

Trident, a brand owned by Mondelez International, is a leading producer in the gum market, particularly notable for its sugar-free gum products. In the global gum market, Mondelez holds a significant share of 28.5%, with Trident being a key contributor to this success. In the North American market, Trident generated $308.65 million in the year ending June 14, 2020, making it one of the top brands in the sugar-free gum category. Trident's presence is strong in emerging markets such as Latin America and the Middle East & Africa, where Mondelez commands a significant market share. The brand's innovative products, like Trident Vibes, have also seen growth, with a 4.5% increase in sales over a year. For more information about Trident's range of gum products, visit their official website.

Bubblicious

Bubblicious, a renowned brand in the bubble gum market, is known for its high-quality and flavorful products. As part of the global bubble gum market, which was valued at USD 2830.98 million in 2023 and is expected to expand at a CAGR of 3.36% until 2032, Bubblicious contributes significantly to the sector's growth. The brand's popularity, especially among children, is driven by its wide range of flavors and the fun experience of blowing bubbles. In the North American market, where bubble gum is a fast-growing segment with a projected CAGR of 4.62% from 2024 to 2030, Bubblicious remains a key player. The brand's success is also attributed to its widespread availability in various distribution channels, including supermarkets and online retail stores. For more details about their offerings, visit Bubblicious' official website.

Orbit

Orbit Gum, a leading brand under Mars Wrigley Confectionery, stands out as a top producer in the chewing gum market, particularly in the sugarless segment. In 2024, the global chewing gum market saw a 6.7% increase in dollar sales, with sugarless gum, including Orbit, experiencing a 7.7% increase and a slight rise in unit sales of 0.6%. Orbit's marketing strategy for 2024 focuses on engaging millennials with relevant and trustworthy content, highlighting the brand's commitment to oral health and fresh breath, as recognized by the ADA. The brand's innovation and variety in flavors have helped maintain its competitive edge and strong market presence. With Mars Wrigley Confectionery achieving $1.7 billion in sales, up 8.1% for the year, Orbit Gum continues to be a significant contributor to this success. For insights into their marketing strategy, check out their detailed analysis.

Juicy Fruit

Juicy Fruit, a brand under Wm. Wrigley Jr. Company, is a leading producer of bubble gum, known for its sweet and refreshing flavor. In the late 1990s, Juicy Fruit saw a significant increase in market share from 4.9% to 5.3% following a successful marketing campaign focused on the "Gotta Have Sweet" theme. This campaign resulted in a 5% rise in sales of 100-stick boxes of Juicy Fruit gum. The brand's popularity among teens was highlighted by a study where nearly three out of four teens chose Juicy Fruit when craving something sweet. Juicy Fruit generated $57.87 million in the year ending June 14, 2020, making it one of the top brands in the sugar gum category. For more information, visit the Juicy Fruit official website.

Extra

Extra, a brand under Mars Wrigley Confectionery, is a leading producer of bubble gum, contributing significantly to the growth of the gum market. In the 52-week period ending June 16, 2024, Mars Wrigley Confectionery saw a notable increase of 8.1% in gum sales, reaching $1.7 billion. The brand's success is partly due to its wide range of flavors and innovative products, which align with consumer preferences for mint and fruit flavors. For instance, in the United States, 45.5% of chewing gum consumers prefer mint-flavored gums, a segment where Extra excels. The North America gums market, where Extra is a major player, is expected to grow at a CAGR of 3.91% from 2024 to 2030. For more on Extra's diverse gum offerings, visit their official website.

Super Bubble

Super Bubble, introduced in 1946 by the Thomas Wiener Company, is a renowned brand of bubble gum known for its original recipe and long-lasting chew. Initially sold for five cents, it later became available for one cent in 1948 to compete with other brands. The gum comes in various flavors, including grape, apple, and watermelon, and is typically sold in individually wrapped pieces or in 300-count tubs. Each piece contains 15 calories, 0g of fat, and 4g of sugar. Despite its popularity, Ferrara Candy Company announced the discontinuation of the Super Bubble brand in January 2024 due to changing consumer habits. For more information, you can visit the Super Bubble page on Ferrara's website.