Top Ayurvedic Brands for Holistic Wellness

In recent years, there's been a significant resurgence in the popularity of Ayurveda, the ancient Indian system of medicine, as people seek natural and holistic approaches to health and wellness. This growing interest has led to a variety of brands embracing Ayurvedic principles and incorporating them into their product lines, offering everything from herbal supplements to Ayurvedic skincare. Some standout brands have gained a reputation for their quality, authenticity, and commitment to sustainable practices while ensuring their products adhere to traditional Ayurvedic wisdom. To explore the top brands that are leading the way in Ayurvedic products and their unique offerings, read on below.

Illustration of ayurvedic

Best brands of ayurvedic in 2025

Dabur

Dabur India Ltd. is a leading producer of ayurvedic and natural health care products, boasting a market share of 15.8% in India. With a history spanning over 138 years, Dabur derives approximately 35% of its sales from ayurveda-backed products, including a dominant 60% market share in the Chyawanprash category and 45% in the honey segment. The company's product portfolio includes over 250 herbal and ayurvedic items, and it has a strong distribution network covering 7.7 million retail outlets. Dabur's commitment to combining ancient ayurvedic wisdom with modern science has enabled it to maintain a strong brand equity and customer trust. The company reported a revenue of over 124 billion Indian rupees in fiscal year 2024. For more information, visit Dabur's official website.

Himalaya

Himalaya Wellness Company is a renowned producer of Ayurvedic products, with a global presence in 106 countries and a revenue of Rs37.6 billion (US$450 million) in FY22. Founded in 1930 by Mohammad Manal, the company is known for its flagship product, Liv.52, introduced in 1955, and has a strong research base with over 290 researchers utilizing Ayurvedic herbs and minerals. Himalaya's products include a wide range of pharmaceuticals, personal care, baby care, and animal health products. The company has significantly expanded its market, with about 50% of its revenue coming from outside India as of 2015. Its global operations are managed through regional head offices in Dubai, Singapore, and Houston. For more detailed information about Himalaya Wellness Company, visit their Wikipedia page.

Patanjali

Patanjali Ayurved, founded by Baba Ramdev and Balkrishna in 2006, is a leading producer of ayurvedic and consumer goods in India. The company has experienced significant growth, although it faced a decline in revenue for four consecutive quarters in FY23, with standalone revenue halving to Rs 1,671.03 crore in Q4. Despite this, Patanjali Ayurved saw a 23.15% rise in total income to Rs 9,335.32 crore in FY24, driven by other income sources. The company's market share, however, has decreased to 9.7% from around 12-13%. Patanjali Ayurved products are widely available, including in over 4,700 retail outlets and online platforms. For more information on their extensive range of products, visit their official website.

Baidyanath

Baidyanath, a century-old Kolkata-based company, stands as a prominent force in the Ayurvedic industry, holding a significant market share of 15-20% within India's Rs. 6,000 crore traditional Ayurvedic sector, even surpassing Dabur. With a robust gross margin exceeding 70%, Baidyanath strategically distributes its extensive range of products through an impressive network of over 7,00,000 stores and 5,500 franchisees. The company's global footprint extends to more than 35 countries, underpinned by a diverse product portfolio comprising over 700 Ayurvedic and 600 ancillary products. Focusing on dynamic growth, Baidyanath aims to increase sales by 25% annually over the next five years, with approximately 10% of this growth sourced from expanding digital channels. Additionally, the company is actively penetrating the US market via acquisitions and partnerships, further cementing its position as a leader in Ayurvedic solutions. Explore Baidyanath's Ayurveda legacy for more insights.

Charak Pharma

Charak Pharma is a renowned brand in the ayurvedic industry, established in 1947 by the Shroff brothers, and has carved a niche for itself in both the Indian and global markets. The company offers around 106 SKUs across various categories such as dental, gynaecology, and ortho, and is present in over two lakh outlets in India. Charak Pharma also exports its products to more than 30 countries, including the US, UK, and several others. The company has adapted to digitization, launching its direct-to-consumer platform Vedistry in 2018, which offers 56 SKUs. Charak Pharma's products, such as Kofol, Addyzoa capsule, and Hyponidd tablets, are highly regarded for their quality and effectiveness. Learn more about Charak Pharma's business journey.

Zandu

Zandu, a renowned brand in the ayurvedic industry, is known for its high-quality herbal and healthcare products, including market-leading brands like Zandu Balm, which commands a 45% market share, and Zandu Chyawanprash, which holds around a 10% market share. With a turnover of over Rs 150 crore and a profit of Rs 15 crore, Zandu has established itself as a profitable and trusted name in the ayurvedic market. Emami's strategic investment in Zandu, increasing its stake to 27.5% in 2008, has further enhanced the brand's potential through strong marketing and operational efficiencies. Zandu's products are favored for their natural ingredients and effectiveness, contributing to the growing demand for ayurvedic solutions globally. The brand's success is a testament to the increasing acceptance and growth of the ayurvedic market. For more details on Zandu products, visit the official Zandu website.

Vicco

Vicco Laboratories, founded in 1952 by Keshav Vishnu Pendharkar, is a renowned producer of Ayurvedic products, known for its holistic and natural approach to health and beauty. Targeting health-conscious individuals, particularly middle-class families in India and over 45 countries globally, Vicco offers a range of products including herbal toothpastes, skin creams, and shaving creams. The brand's revenue has grown significantly from INR 10,000 in its initial years to INR 500 crores in 2022. Their competitive pricing strategy and wide distribution network, including retail outlets and e-commerce platforms, have contributed to their success. As part of the growing Ayurvedic market, which is expected to rise at a CAGR of 15.63% from 2024 to 2030, Vicco continues to differentiate itself through its traditional formulations and natural ingredients. For more details on their products, visit the Vicco Laboratories website.

Sri Sri Tattva

Sri Sri Tattva, a leading producer of ayurvedic and natural products, was founded by Sri Sri Ravi Shankar in 2003. The company offers a wide range of products including healthcare supplements, personal care items, and food staples, all formulated with natural ingredients and ayurvedic principles. Sri Sri Tattva has a strong distribution network covering over 30 countries and is recognized for its high quality, purity, and affordability, earning the ISO 9001:2008 certification for its quality management systems. The company is part of a growing ayurvedic market, which is expected to exhibit a CAGR of 12.5% from 2024 to 2031, with the global ayurvedic toothpaste market alone valued at USD 1.11 billion in 2024. For more information, you can visit Sri Sri Tattva's company profile on CB Insights.

Organic India

Organic India is a leading brand in the ayurvedic products market, known for its high-quality, organic, and natural products. The Indian ayurvedic products market, which includes brands like Organic India, is projected to grow at a CAGR of 17.55% from 2023 to 2032, reaching INR 3,207.6 Billion by 2032. This growth is driven by increasing health consciousness and the rising popularity of natural and organic medicines, with factors such as easy availability through online and offline channels contributing significantly. Organic India benefits from this trend, offering a range of products that align with the growing demand for sustainable and healthy alternatives. The brand's commitment to organic farming and natural ingredients resonates with consumers seeking safer and more effective health solutions.

Hamdard

Hamdard Laboratories is a leading producer of Ayurvedic and Unani products, with a significant presence in the global market. The company accounts for as much as 70% of the foreign market in Unani exports, with major export markets including the Middle East, Canada, USA, UK, Russia, and Singapore. Hamdard's exports include popular products like Sherbet Ruh-Afza, Pachnol, Joshanda, and Safi, which are sold as food additives, health food, and medicines in various regions. The company's turnover from Unani product exports is approximately Rs. 7-8 crores. Hamdard's strong market position is due to its long history and commitment to traditional Greek-Islamic medicine.