Top WiFi Router Brands You Need to Know in 2023!

In today's interconnected world, a reliable Wi-Fi router is essential for seamless internet connectivity at home and in the office. With numerous brands flooding the market, selecting the right Wi-Fi router can ensure you enjoy fast speeds and broad coverage, catering to all your online needs. Top contenders often stand out due to their innovation, user-friendly interfaces, and consistent performance. If you're interested in discovering the best brands that meet these criteria, read on for a detailed look at the leading names in the realm of Wi-Fi routers.

Illustration of wifi router

Best brands of wifi router in 2025

ASUS

ASUS stands out as a top-tier producer of WiFi routers, offering cutting-edge technology like WiFi 7, with models such as the ROG Rapture GT-BE19000 achieving speeds 2.4x faster than WiFi 6, and the RT-BE96U reaching 1.94 Gbps in testing, along with built-in security software; the brand is also known for its AiMesh technology, which allows for easy expansion of network coverage. While the global wireless router market is dominated by a few key players, ASUS is a major brand, offering a range of models from budget-friendly WiFi 6 options to high-performance WiFi 7 routers, with the overall market projected to reach $6.9 billion by 2029. You can find their products at ASUS WiFi routers.

NETGEAR

NETGEAR, founded in 1996, stands out as a leading producer of WiFi routers, demonstrated by holding 51% of the high-end router market share in the U.S. in 2016 and consistently being recommended for their quality and technology; their diverse product line includes the Orbi Whole Home Tri-band Mesh WiFi 6 System, Nighthawk gaming routers, and the portable Nighthawk M6, with the latest models boasting speeds up to 19 Gbps with WiFi 7 technology and supporting hundreds of connected devices. The company ships millions of networking devices annually and is also a pioneer in WiFi 6 technology, offering routers for both home and business use with advanced features like parental controls and cybersecurity.

TP-Link

With over 15 years of experience, TP-Link has consistently been recognized as a leading manufacturer of WiFi routers, holding an estimated 42% market share globally in 2023, delivering reliable networking solutions for homes and businesses alike and offering models equipped with the latest Wi-Fi 6E technology, ensuring fast and secure internet access. Visit their website to explore options for routers that fit your needs, such as the TP-Link Archer AXE75.

Linksys

Linksys, established in 1988, has consistently been a top contender in the Wi-Fi router market, boasting a reputation for reliable performance and advanced features; with over 30 years of experience, they hold a significant market share and are known for their innovative approach to networking technology; the company's routers often feature cutting-edge standards, such as Wi-Fi 6 and Wi-Fi 6E, ensuring high speeds and low latency for connected devices, and have been recognized by industry experts for their consistent performance; Linksys offers a wide range of routers, from basic models to advanced mesh systems, catering to diverse consumer needs.

Google Nest

Google Nest offers a range of Wi-Fi routers, with the Nest Wifi Pro being a strong contender, providing up to 2,200 square feet of coverage per router and combined speeds up to 5.4 Gbps with Wi-Fi 6E, and it can handle up to 300 connected devices; while the standard Nest Wifi, released in 2019, offers a slightly more affordable option with up to 2,200 square feet of coverage. Although Google Nest Wifi is still highly ranked among the best mesh Wi-Fi systems, its Wi-Fi 5 technology may not be able to maximize the full speeds of newer Wi-Fi 6 and 7 devices. The Nest Wifi system also integrates with the Google Home app for easy network management and includes Google Assistant functionality in the extension points for added convenience. Despite some fluctuations in speed, Google Nest is known for its ease of use, consistent coverage, and is considered a solid option for those looking for a smart home mesh Wi-Fi system.

D-Link

D-Link, a well-known global networking company, held a significant 33% of the worldwide Wi-Fi product shipment market share in 2008 and was the leading networking company in the small to medium business segment in 2007 with 21.9% market share; today, they continue to be a major player, offering a variety of routers like the AX3200, which provides superior throughput at close range and low latency, and the Eagle Pro AI series with AI-powered optimization, making them a reliable choice for home and business use despite some setup challenges and varying performance under network congestion; the wireless router market is expected to reach USD 23.64 billion by 2029, growing at a CAGR of 9.20%. You can explore their product line further at: D-Link's official website.

Eero

Eero, established in 2014, has consistently been recognized as a top-tier Wi-Fi router producer, boasting customer satisfaction rates exceeding 90% due to its mesh technology that extends coverage by up to 60% compared to traditional routers, with some of its models supporting speeds up to 1 Gbps; Eero provides a seamless, reliable internet experience that has earned multiple accolades and awards, making it a leader in the home networking space.

Ubiquiti

Ubiquiti, founded in 2003, has become a well-regarded producer of Wi-Fi routers and networking equipment, holding a 5.9% market share in enterprise WLAN revenues as of Q1 2023. It is known for its scalability and advanced technology that addresses common connectivity issues. The UniFi line offers a blend of enterprise-level performance and user-friendly management, and the company's market cap is at €19.87 Billion as of December 2024. Ubiquiti's products, like the U7 Pro Max access point, are often praised for their excellent performance, particularly when paired with a UniFi router.

Synology

Synology, established in 2000, has consistently delivered high-performance routers, earning a reputation as a top choice for home and business networking; with a customer satisfaction rate of over 90% in 2023, their mesh systems provide wide coverage and robust security; offering models with advanced features like VPN server and parental controls, Synology routers cater to diverse user needs; their intuitive interface simplifies network management, making them accessible to both tech enthusiasts and casual users. Discover the reliable connectivity and cutting-edge technology at their official website.

Huawei

Huawei stands out as a top producer of Wi-Fi routers, securing nearly 50% of the Wi-Fi 6 market share in China and 39% globally, and also demonstrated resilience with a 2 percentage points increase in the high-end router market share in 2024, being among the top three vendors, alongside Cisco and Nokia, while pioneering Wi-Fi 6 technology since 2019, holding the highest contribution with 15% of proposals to the 802.11ax standard.