Top Smart TV Brands to Elevate Your Viewing Experience

In today's rapidly evolving technological landscape, finding the best smart TV can transform your living room into a cinematic hub. With a myriad of options available, it's crucial to consider brands that consistently deliver on picture quality, smart functionality, and design aesthetics. Whether you're a movie enthusiast or a casual viewer, choosing the right brand can greatly impact your viewing experience. To help you make an informed decision, we've compiled a list of the top brands renowned for producing the best smart TVs, each offering unique features and advantages.

Illustration of smart tv

Best brands of smart tv in 2025

Samsung

Samsung Electronics has solidified its position as a leading producer of smart TVs, maintaining its global market leadership for 18 consecutive years since 2006. In 2023, Samsung achieved a 30.08% share of the global TV market, with a significant presence in the premium TV sector, holding a 60.5% market share for TVs priced over $2,500 and a 33.9% share for TVs over 75 inches.

LG

LG Electronics stands as a paramount leader in the smart TV market, particularly dominating the OLED TV segment for 11 consecutive years with a 53% share of the global OLED TV market in 2023. The company shipped over 3 million OLED TV units last year and holds a significant market share in premium and super-large TV segments, with 58.4% of the market for TVs 80 inches and above. LG's OLED TVs, including the 97-inch model, have seen explosive growth, with shipments of ultra-large OLED TVs increasing by nearly 70% annually over the last five years. In the first quarter of 2024, LG maintained a 52% market share in OLED TV shipments and a 16.6% revenue-based market share in the overall TV market. LG's innovative lineup, including wireless OLED TVs and advanced AI processors, continues to drive consumer demand. For more detailed insights, visit their official press release.

Sony

Sony is a leading brand in the smart TV market, with a significant market share and growing consumer preference. As of 2024, Sony trails closely behind Samsung with a 16.2% market share, and it is expected to see a significant increase in new TV buyers, with 27% of survey participants planning to opt for a Sony TV next. Sony's user base is also known for its loyalty, with 66.3% of Sony users likely to purchase another Sony TV. The brand's growth is attributed to its innovative products, such as the Google TV Bravia models, which contributed to its market share increase despite industry downturns. Sony's commitment to sustainability and customer satisfaction further solidifies its position in the market. For more details, visit Sony's official website: Sony.

TCL

TCL has solidified its position as one of the top smart TV producers globally, achieving a 12.6% market share in Q1 2024, up from 11.9% the previous year. The company's aggressive marketing and pricing strategies, along with its innovative Mini LED TV technology introduced in 2019, have driven significant growth. TCL shipped 25.26 million TV units in 2023, maintaining its second position in the global TV market, and saw a 23.1% year-on-year increase in shipments of 65-inch and above TVs in Q1 2024. The company's premium TV offerings, including the world's largest 115-inch QD-Mini LED TV, have been particularly successful. TCL's global shipments also reflect a strong presence in various markets, including North America, Latin America, and the Middle East & Africa. For detailed specifications, refer to the TCL Q750G User Guide.

Vizio

Vizio is a prominent brand in the smart TV market, known for its competitive performance and value-for-money products. Despite a recent decline in market share to 10.4%, Vizio's SmartCast TV OS boasts over 18 million active users and a 14% year-over-year increase in ARPU, reaching $31.55. The company has also surpassed 11.2 million addressable TVs in the U.S., enabling frame-accurate dynamic ad insertion. Vizio's revenue, although down 3.28% to $1.68 billion as of March 31, 2024, still highlights its significant presence in the market. Walmart's acquisition of Vizio for $2.3 billion is expected to further boost its advertising business and market position. For more detailed information, visit the Vizio official website.

Hisense

Hisense has solidified its position as one of the leading producers of smart TVs globally, ranking second in the worldwide TV market with a 13.6% global shipment volume share in the first quarter of 2024. The company dominates the Chinese TV market, holding the No.1 spot for 20 consecutive years since 2004, and it also leads in the shipment volume of 100-inch TVs and laser TVs. In Q3 2024, Hisense achieved a 24% market share in the global high-end TV market and recorded a 102% year-on-year increase in Mini LED TV shipments. Hisense's premium TV strategy, including its UX series of mini LED TVs, has been highly successful, especially in the overseas high-end market. The company's innovative products, such as its AI-powered HDR algorithm and 8K 10-bit HDR screens, further enhance its competitive edge. For more detailed insights, visit the Hisense ranks global No. 2 in Q3 2024 high-end TV market.

Panasonic

Panasonic is a leading producer in the smart TV market, known for its high-quality products and innovative features. In 2023, Panasonic's sales share of smart TVs included 50% for 1080p resolution, 40% for 4K resolution, and 10% for 8K resolution. The company has recently released 23 new smart TV models in India, powered by the Google TV platform, highlighting its commitment to advanced technology. Panasonic's partnership with Amazon in January 2024 aims to enhance the visual and audio experience tailored to various lifestyles and content preferences. With a strong presence in the global smart TV market, Panasonic continues to innovate and expand its product lineup. For more information on their smart TV offerings, visit their website.

Philips

Philips, a renowned brand in the smart TV market, is known for its innovative and high-quality products. As part of the global smart TV market valued at USD 227.52 billion in 2024, Philips contributes significantly with its advanced 4K UHD TVs, which hold a substantial share due to increasing demand for high-resolution displays. The 4K UHD segment, popular for its clearer and more immersive viewing experiences, has seen a rise in popularity as content availability in this format grows. Philips, along with other key players like LG, Samsung, and Sony, drives market growth with integrated streaming services and internet connectivity, facilitating easy access to on-demand platforms. The global smart TV market is expected to grow at a CAGR of 16.6% from 2025 to 2030.

Sharp

Sharp Corporation is a prominent player in the US smart TV market, known for its innovative and high-quality products. After a brief exit from the U.S. TV market in 2016, Sharp is set to reenter with its new Aquos XLED model, showcasing advanced technology with better color contrasts and high-quality audio. In 2022, Sharp collaborated with Roku TV to enhance its home entertainment offerings, providing a customizable home screen and access to thousands of streaming channels. Sharp's commitment to innovation is evident in its historical milestones, such as the development of LCD TVs and other cutting-edge technologies. The company's reentry into the U.S. market aims to strengthen its brand power with high-resolution TV sets. For more insights into Sharp's advancements, visit their detailed industry analysis on Sharp's strategic moves and innovations.

Toshiba

Toshiba is a prominent player in the smart TV market, known for its high-quality displays and innovative features. In 2024, Toshiba holds a 5.5% market share in the global television market, with 3.2 million units sold, generating $2.1 billion in revenue. The company's smart TVs integrate advanced technologies such as IoT solutions, contributing to 17% of Toshiba's total consumer electronics sales. Toshiba's commitment to technological advancements is evident in its energy-related revenue, with 22% coming from renewable sources. The company's focus on eco-friendly materials and reducing its carbon footprint further enhances its reputation. For more information, visit Toshiba's official website.