Top Tablet Titans: Discovering the Best Brands Today

Tablets have become an essential gadget in our daily lives, catering to both professional and personal needs. With an array of brands offering diverse features and functionalities, choosing the right tablet can be daunting. From Apple’s iPad series that boasts unparalleled ecosystem integration to Samsung’s Galaxy tablets that offer versatility with Android’s extensive apps, the options are vast and varied. If you're on the hunt for the best tablet brands to consider, look no further than the list below.

Illustration of tablet

Best brands of tablet in 2025

Apple

Apple's iPad remains the leading brand in the global tablet market, despite a slight decline in market share from 37.7% in Q3-23 to 31.7% in Q3-24. In Q1-24, Apple shipped 12.0 million iPads, maintaining a 36% market share. The iPad's revenue saw an 8% year-over-year increase to $7 billion in Q3-24, with over half of the customers being new to the product. As of 2022, Apple has sold over 677.7 million iPads, solidifying its position as the largest vendor of tablet computers. The iPad's popularity is evident in its dominance in regions like Oceania, where it holds a 78.1% market share. For more details, visit Apple's official iPad page.

Samsung

Samsung is a leading producer of tablets, holding a significant market share globally. In the first quarter of 2024, Samsung shipped 6.8 million tablets, representing a 20.2% market share, and saw a slight 1.2% growth from the previous year. By the third quarter of 2024, Samsung's market share stood at around 18%, indicating its stable presence in the market. Samsung's tablets, which run on Android, have seen their market share rise from 7.3% in the last quarter of 2012 to 18% in 2024. This growth underscores Samsung's commitment to innovation and quality in the tablet sector. For more detailed insights, refer to tablet statistics.

Microsoft

Microsoft's Surface brand has established itself as a significant player in the tablet market, breaking into the top five global tablet vendors for the first time in 2022 with a market share of 4% and shipping 1.9 million units despite supply constraints. Surface devices are popular among large enterprises, with 48% of customers having over 1,000 employees and revenues exceeding $1 billion. The Surface portfolio is known for its hybrid tablets, 2-in-1 detachables, and interactive whiteboards, catering to the needs of various industries, particularly Information Technology and Services. Microsoft's commitment to innovation, such as the integration of AI-enhanced features and sustainable design, further solidifies its position in the market. With a strong presence in the United States, the UK, and Canada, Microsoft Surface continues to grow in the global tablet landscape. Explore more about their innovative products, including the Surface Laptop 7th Edition.

Lenovo

Lenovo is a prominent player in the tablet market, known for its robust and feature-rich devices. In the first quarter of 2024, Lenovo shipped 2.1 million tablets, marking a 12.9% growth from the previous year, and held a market share of around 7.1% in the fourth quarter of 2023. Lenovo's tablets are part of its broader portfolio of consumer electronics, which also includes laptops, smartphones, and other devices. The company's intelligence device segment, which includes tablets, captured 75% of Lenovo's revenue in the fiscal year 2022-23. Lenovo's commitment to innovation and quality has made it a preferred choice for many consumers. For more insights on Lenovo's market performance, you can visit their statistics page.

Huawei

Huawei has established itself as a significant player in the tablet market, with notable growth and market share gains. In the third quarter of 2024, Huawei's tablet shipments increased by 44.1% year-over-year, reaching 3.2 million units, and the company held an 8.2% market share globally. In Q3 2023, Huawei's tablet market share in China saw a 90% year-over-year increase, gaining a 9% market share. Huawei's global tablet market share was 7.5% in the fourth quarter of 2023, and it is expected to continue its upward trend. This growth underscores Huawei's commitment to innovation and customer satisfaction in the tablet sector. For more detailed tablet statistics, you can visit their site.

Amazon

Amazon's Fire tablets have solidified the brand's position as a significant player in the tablet market, with a notable increase in shipments to 4.6 million units in Q3 2024, boosting their market share to 11.6%. This growth is attributed to successful Prime Day deals and the update of the Fire HD 8 model with new AI features. Despite trailing behind Apple and Samsung, Amazon's year-over-year growth of 111.3% is impressive, especially given the global tablet market's 20.4% growth in the same quarter. The Fire HD 8 series, known for its affordability and enhanced performance, has been a key factor in Amazon's market success. With models starting at $99.99, Amazon continues to attract consumers looking for budget-friendly, high-quality tablets. For more insights, visit Amazon's tablet sales report.

Google

Google, although not a dominant player in the tablet market, still maintains a presence with its Android-based devices. As of 2024, Google holds a minor market share, with its tablets accounting for about 0.11% of the global market. Despite this, Google's Android operating system remains the second most popular, with a shipment share of 45%. Google's tablets, while not as widely adopted as those from Apple or Samsung, continue to offer competitive features and integration with other Google services. However, their market impact is significantly lower compared to the leading vendors. For more information on their offerings, visit Google's tablet page.

Asus

Asus, although not a leading player in the tablet market, holds a minor but significant presence. In 2024, Asus accounts for 0.48% of global tablet quarterly shipments, a slight decrease from the previous period. Despite this, Asus remains a reputable brand known for its innovative products and technological advancements. However, its market share is overshadowed by dominant players like Apple and Samsung, who hold 54.73% and 26.88% of the global market share, respectively. Asus's contributions to the tech industry are notable, especially in other product categories such as motherboards and laptops. For more detailed insights, check out these tablet statistics.

Acer

Acer has emerged as a significant player in the tablet market, particularly in India, where it surged 332.3% in Q1 2024, capturing a 21.5% market share due to strong demand in the education sector. This growth was driven by Acer's participation in a major tender from the state of Uttar Pradesh, which Apple did not participate in. Globally, Acer holds a smaller but notable market share, with around 5% of the tablet market as of 2024. Acer's success is also attributed to its robust performance in the laptop and Chromebook segments, contributing to its overall revenue growth. In 2023, Acer's global PC market share was approximately 6.9%, with expectations to slightly increase in 2024. For more insights, read how Acer skyrockets ahead of Apple in India's tablet market.

Xiaomi

Xiaomi has emerged as a significant player in the tablet market, showcasing impressive growth with a 106% year-on-year increase in Q2 2024, shipping 2.1 million units and surpassing Amazon. In the same quarter, Xiaomi's market share rose, reflecting its aggressive marketing and expanding global footprint. By the third quarter of 2024, Xiaomi's tablet shipment market share reached 7.6%, indicating continued momentum. Xiaomi's solid performance in the fourth quarter of 2023, with a 35% growth, further solidified its position among the top tablet vendors. This growth is a testament to Xiaomi's strategic efforts in capturing a larger share of the global tablet market. For more detailed information, visit tablet statistics.