Top TWS Earbuds Brands Dominating the Indian Market ?

The market for true wireless stereo (TWS) earphones in India has seen a significant surge, with various brands offering products that cater to different budgets and preferences. With advancements in technology, consumers now have access to TWS that provide not only excellent sound quality but also features like active noise cancellation and water resistance. Among the top contenders, brands like Apple, Samsung, and Sony are known for their premium offerings, while home-grown companies such as boAt and Noise have made significant strides in affordability and innovation. To explore a detailed list of the best TWS brands currently available in India, continue reading below.

Illustration of tws in india

Best brands of tws in india in 2025

Apple AirPods

Apple AirPods have solidified their position as a leading brand in the True Wireless Stereo (TWS) market in India, driven by significant growth and strategic manufacturing shifts. In Q2 2022, India's TWS shipments, largely fueled by Apple, grew by 217.9% to 7.0 million units, capturing an 11% global share, the highest ever recorded. Apple continues to dominate the worldwide TWS market, with AirPods being a key contributor to the company's success in India, where iPhone production and other Apple products have also seen substantial increases. The company's decision to start manufacturing AirPods in India by early 2025, through its supplier Foxconn, further underscores its commitment to the Indian market. This expansion aligns with Apple's broader strategy to diversify its supply chain and capitalize on government incentives. For more information, you can visit their official AirPods page.

Samsung Galaxy Buds

Samsung Galaxy Buds, although not the market leader in India's True Wireless Earbuds (TWS) segment, still holds a significant presence. In Q3 2023, Samsung ranked fifth with a market share of 3.5% in India's TWS market. Despite this, Samsung's premium TWS models, such as the Galaxy Buds 2, have been highly regarded and contributed to the 53% year-over-year growth in the premium TWS segment in Q1 2022, driven by loyal customers and advanced product portfolios. Samsung's focus on high-end devices has helped maintain its revenue lead in the Indian smartphone and TWS markets. The brand's continuous innovation, such as the introduction of new models and features like Active Noise Cancellation (ANC), has kept it competitive.

Sony WF Series

Sony's WF series has emerged as a significant player in India's True Wireless earbuds (TWS) market, particularly in the premium segment. In Q1 2022, the premium TWS segment, led by brands like Sony, Apple, and Samsung, saw a 53% year-on-year growth, with Sony being the fastest growing brand after refreshing its portfolio with new devices. The Sony WF-C500 was highlighted as one of the best TWS devices in the premium segment during this period. Sony's recent launch of the WF-C510 in India further solidifies its position, offering features like Ambient Sound Mode and long battery life at an affordable price point of Rs 4,990. For detailed insights on the Sony WF-C510 wireless earbuds launch in India, visit their website.

Jabra Elite Series

The Jabra Elite Series is renowned for its advanced and premium true wireless stereo (TWS) earbuds in India, offering exceptional audio quality, comfort, and features like active noise cancellation. Launched in 2023, the Elite 8 Active and Elite 10 are priced at Rs 17,999 and Rs 20,999 respectively, competing with top brands like Sony, Sennheiser, and Apple. These earbuds are known for their clear call quality and multi-point connection capabilities. However, Jabra has announced its exit from the consumer earbuds market, with the Elite 8 Active and Elite 10 being the final consumer-focused products. Despite this, Jabra will continue to support existing users for several years. For more details on the launch and features, visit this News18 article.

OnePlus Buds

OnePlus has emerged as a significant player in the Indian TWS market, achieving a 228% year-over-year growth in Q2 2023 and securing the third spot for the first time. This remarkable growth was driven by the success of the OnePlus Nord Buds series, which accounted for over 80% of the brand's shipments. With an 8.4% market share, OnePlus is the only Chinese brand in the top 5 rankings in the Indian TWS market. The brand's performance contributed to Chinese brands gaining a 17% market share in Q2 2023, their highest in the last seven quarters. OnePlus's growth underscores its increasing influence in the Indian TWS segment.

boAt Airdopes

boAt Airdopes is a leading brand in India's true wireless earbuds (TWS) market, capturing nearly half of the market share with a staggering 46% in Q2 2022 and maintaining a strong leadership with a 37.9% share as of recent reports. The brand has seen phenomenal growth, including a 236% year-on-year growth in Q2 2022, and continues to dominate due to its affordable and feature-rich offerings. boAt's local manufacturing has also reached an all-time high of 16% in Q2 2022, contributing significantly to the "Make in India" initiative. Their popular models, such as the Airdopes 131, 161, and 141, account for a substantial portion of their TWS shipments. boAt's aggressive marketing strategies and partnerships with companies like Qualcomm, Dolby, and Dirac further solidify its position in the market. You can explore more about their products on the official boAt website.

JBL Tune Series

The JBL Tune series is a notable player in India's thriving true wireless stereo (TWS) market, although it trails behind domestic brands like boAt and Noise. In Q3 2020, JBL held an 8% market share, though this was a drop from its previous 15% share due to increased competition and consumer preference for value offerings. Despite this, JBL remains a significant brand, known for its quality and features such as up to 25 hours of battery life and JBL Pure Bass sound. The brand's presence is stable, especially in Western markets, but it faces strong competition from local Indian brands that dominate over 70% of the TWS market in India. For more details on their products, check out their JBL Tune series.

OPPO Enco Series

The OPPO Enco Series has established itself as a prominent player in India's True Wireless Stereo (TWS) market, known for its high-quality audio and advanced features. In Q1 2022, Indian brands, including OPPO, drove a 66% year-over-year growth in TWS shipments, with local brands capturing 72% of the market share. OPPO's Enco series, such as the Enco X and Enco R3 Pro, stand out with features like active noise cancellation (ANC) and partnerships with sound specialists like Dynaudio. OPPO held an 8.0% share in the TWS market in 2023, growing by 30.4% year-over-year, with models like the Enco Buds 2 and Nord Buds 2 contributing significantly to their shipments. For more details, check out OPPO Enco R3 Pro's pricing in India on Gadgets360.

Realme Buds

Realme Buds has established itself as a leading brand in the Indian true wireless stereo (TWS) market, driven by significant year-over-year growth. In Q2 2023, Realme saw a 54% YoY growth, with the Techlife Buds T100 being one of the top 10 best-selling models for the second consecutive quarter. Realme's success is attributed to the launch of affordable and feature-rich devices, such as the Realme Buds Air and Buds Q, which captured key spots in the market. The brand's market strategy, including participation in seasonal sales events and a strong online presence, has also contributed to its growth. Realme's performance has made it a notable competitor in the Indian TWS market, alongside other dominant brands like boAt and Boult Audio.

Sennheiser Momentum

While Sennheiser is a well-established and respected brand in the audio industry, it does not dominate the true wireless stereo (TWS) market in India, where local brands such as boAt, Noise, Boult, MIVI, and pTron hold over 70% of the market share. In 2022, Indian companies like boAt reported a significant 236% year-on-year growth in TWS shipments, capturing nearly half of the market with a 46% share. Sennheiser, although known for its high-quality sound and features, does not feature prominently in the Indian TWS market statistics. The Sennheiser Momentum True Wireless earbuds are praised for their sound quality and features, but they are not as widely adopted in India as the more affordable and locally produced options. Despite this, Sennheiser remains a reputable brand globally for its professional and consumer audio products.