Top TWS Earbud Brands: Elevate Your Audio Experience

In the ever-evolving world of audio technology, true wireless stereo (TWS) earbuds have become an essential accessory for music lovers and tech enthusiasts alike. With countless brands flooding the market, choosing the right pair can be a daunting task, as each offers unique features to cater to various needs. Some brands stand out due to their superior sound quality, ergonomic design, and reliable connectivity, making them a top choice among consumers. To help you navigate the options, we've compiled a list of the best TWS earbuds brands for 2023—read on to discover which ones made the cut.

Illustration of tws earbuds

Best brands of tws earbuds in 2025

Apple AirPods

Apple AirPods have solidified their position as a leading brand in the true wireless stereo (TWS) earbuds market, maintaining a significant market share of around 22% in Q2 2024, almost tripling Samsung's share and outpacing Xiaomi's growth. With 75 million units sold in 2023, AirPods continue to dominate the global wireless headphone market, accounting for a substantial portion of Apple's revenue, estimated at $10 billion annually. For more details, visit the official AirPods page.

Samsung Galaxy Buds

Samsung Galaxy Buds are a formidable force in the true wireless earbuds (TWS) market, boasting a market share of 7.8% in Q2 2024, nearly tripling their share from previous years. In 2021, Samsung's TWS unit sales market share rose to 7.2% from 6.7% in 2020, fueled by strong demand for the Galaxy Buds Pro and Galaxy Buds 2. These earbuds are acclaimed for their impressive battery life, advanced microphone technology, and compatibility with various devices. The success of the Galaxy Buds Pro and Buds 2 has notably contributed to Samsung's upward trajectory in the TWS segment. Despite Apple's dominance, Samsung continues to gain ground with innovative features and strategic pricing. For more details, visit their official support page.

Sony WF series

Sony's WF series, particularly the WF-1000XM4 and WF-1000XM5, has established itself as a benchmark for true wireless earbuds, renowned for superior audio quality, advanced noise cancellation, and sleek design. In 2021, Sony captured a 3% global volume share in the TWS market, despite limited distribution compared to competitors like Apple and Samsung. The WF-1000XM5 features three microphones on each earbud, enhancing ANC performance, and integrates a new processor to optimize sound quality. The premium TWS segment, led by Sony, saw robust growth in the second half of 2021, with continued demand expected despite macroeconomic uncertainties. Sony's innovations in TWS earbuds have contributed significantly to the market's 24% year-on-year growth in 2021 and the anticipated 8.11% CAGR from 2023 to 2029. For an in-depth analysis, you can find more details in this Sony WF-1000XM4 review.

Bose QuietComfort Earbuds

Bose QuietComfort Earbuds are renowned for their exceptional noise cancellation and comfort, making them one of the best true wireless earbuds available. With a market share of 12.5% in the U.S. headphone market as of 2022, Bose continues to innovate, as seen in the 2024 release of the QuietComfort Earbuds, which offer up to 8.5 hours of playback time and advanced Bluetooth 5.3 connectivity. These earbuds feature a water and sweat-resistant IPX4 rating and customizable fit options. The Active Noise Cancellation is among the best in its class, and the sound quality is characterized by a warm and energetic audio profile. Bose's commitment to sound quality and innovation has solidified its position as a leader in the global audio equipment market.

Jabra Elite series

The Jabra Elite series is renowned for its high-quality true wireless stereo (TWS) earbuds, offering advanced features such as active noise cancellation, long battery life, and seamless Bluetooth connectivity. For instance, the Jabra Elite 3, one of the most affordable models, provides impressive sound quality and a comfortable fit, weighing just 4.6 grams per earbud, and is IP55 waterproof rated. The Elite series also includes models like the Elite 4, which boasts Jabra Advanced Active Noise Cancellation(tm) and up to 28 hours of music time with the charging case. These features make Jabra a competitive player in the TWS market, which is expected to grow significantly, with the global TWS headset market projected to reach USD 122.6 billion by 2033. Jabra's commitment to innovation and user satisfaction has solidified its position as one of the best producers of TWS earbuds.

Sennheiser Momentum True Wireless

Sennheiser Momentum True Wireless earbuds are highly regarded for their exceptional sound quality, comfortable fit, and advanced features, making them a top choice in the true wireless stereo (TWS) earbuds market. With a legacy of innovation, Sennheiser has continuously improved its products, such as the Momentum TW 2, which offers 12 hours of battery life with the charging cradle and enhanced audio performance. The TWS earbuds market, which Sennheiser is a part of, is expected to grow significantly, with a CAGR of 24.9% from 2023 to 2033, reaching a market size of $522 billion by 2033. Sennheiser's commitment to quality and innovation aligns with the market's growing demand for wireless audio solutions. The brand's products are popular among consumers seeking a seamless and wire-free audio experience. For more insights, read the reviews on Sennheiser Momentum True Wireless.

Anker Soundcore

Anker Soundcore is a prominent player in the true wireless stereo (TWS) earbuds market, known for offering budget-friendly options with premium features such as active noise cancellation (ANC) and Hi-Res audio support. Their products, like the Soundcore Space A40 Truly Wireless, provide over eight hours of continuous battery life and come with additional charges from the carrying case. Anker's TWS earbuds are available in various price segments, including below $100 and $100-200, catering to a wide range of consumers. Despite Apple leading the TWS market with a 17% share as of Q3 2024, Anker remains a significant competitor with its feature-packed and affordable offerings.

Google Pixel Buds

Google's Pixel Buds brand has evolved significantly since its inception in 2017, addressing past criticisms and enhancing user experience. The first-generation Pixel Buds, though criticized for their design, introduced smart features and deep Google Assistant integration. The second-generation Pixel Buds, released in 2020, received positive reviews for their truly wireless design and improved noise cancellation. The Pixel Buds Pro, launched in 2022, further elevated the series with premium features like active noise cancellation, available in multiple colors. Despite initial marketing challenges, Google's commitment to innovation has made the Pixel Buds a notable contender in the highly competitive TWS earbuds market. For more detailed information, visit the Wikipedia page of Pixel Buds.

Bang & Olufsen Beoplay

Bang & Olufsen's Beoplay brand is renowned for its high-quality true wireless stereo (TWS) earbuds, despite some models facing criticism for sound quality. The company, founded in 1925, has been at the forefront of acoustic innovation and continues to push boundaries in audio technology. In the 2021/22 financial year, Bang & Olufsen achieved a 10% revenue growth in local currencies and a 0.4% increase in EBIT margin, reflecting their strong market presence. However, specific models like the Beoplay E8 have received mixed reviews, with some critics noting channel imbalance and tonal issues. Despite this, the brand remains popular among design and music enthusiasts.

JBL Free series

The JBL Free series stands out as a top producer of true wireless earbuds, offering high-quality audio and versatile features. With models like the JBL Free II, users can enjoy up to 24 hours of combined playback, including 6 hours of continuous listening and 18 hours from the charging case, along with IPX4 certified design for durability. The JBL Live Free NC+ TWS earbuds further enhance the experience with Active Noise Cancelling, up to 21 hours of battery life, and water and sweat proofing with an IPX7 rating. JBL's commitment to innovation and user convenience has helped the brand remain competitive in the market, even as Apple dominates with a 22% market share in Q2 2024. The JBL Free series is known for its JBL Signature Sound and intuitive touch controls, making it a popular choice among consumers.