Top TV Brands Dominating the Market Today

The world of television brands is both exciting and diverse, offering a wide array of choices for consumers seeking top-notch viewing experiences. Whether you're searching for the most vibrant displays, the latest smart technology, or exceptional sound quality, certain brands stand out in delivering consistently excellent products. With technological advancements constantly evolving, keeping up with the best names in the market can enhance your entertainment setup significantly. Ready to discover which brands are currently topping the charts and why they're favored by experts and consumers alike? Read on to find out below.

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Best brands of tv in 2025

Samsung

Samsung Electronics has solidified its position as the global leader in the TV market, maintaining the top spot for an impressive 18 consecutive years since 2006. The company has achieved a 30.1% share of the global TV market in 2023, with significant dominance in the premium TV sector, holding a 60.5% market share for TVs priced over $2,500 and a 33.9% share for TVs over 75 inches.

LG

LG Electronics is a leading manufacturer in the TV market, particularly dominating the OLED TV segment with a 52% market share in the first quarter of 2024, shipping approximately 627,000 OLED TV units. LG's OLED TVs, especially the 70-inch and larger models, held a significant market share, with 53% in the 70-inch category and 58.4% in the 80-inch category. Despite facing competition, LG maintained a strong presence, shipping 5.41 million TV units in the first quarter, which accounted for 16.6% of global TV shipments in terms of value. LG's focus on premium and super large TVs, along with its advanced AI quality and sound chip "Alpha AI Processor," continues to drive its market strategy. The company's OLED TV shipments grew 21% year-over-year in the second quarter of 2024.

Sony

Sony is renowned as one of the best TV producers globally, holding a 27% market share in 2023 and being the world's largest TV seller that year. The company saw significant growth in smart TV purchases, particularly with the release of new Google TV Bravia models in 2021, which helped Sony push into the top three for reported purchases in the US. Sony's TVs are highly regarded for their picture quality, with 34% of respondents citing this as a reason for purchase. The company also dominates the premium TV market for sets over 55 inches and priced above $2,500. Additionally, Sony's smart Android TVs account for 36% of the TVs purchased by users.

Panasonic

Panasonic is a renowned brand in the television market, known for its high-quality smart TVs. As of 2023, Panasonic's smart TV sales are notable, with 50% of their smart TVs featuring 1080p resolution, 40% with 4K resolution, and 10% with 8K resolution. The company holds a significant position in the global home appliances industry, including TVs, with a 12% market share. In the smart TV sector, while Panasonic is not the market leader, it remains a key player, especially with its innovative features and strong sales in regions like Japan and North America. Panasonic's commitment to technology and customer satisfaction has made it a trusted name in the electronics industry.

TCL

TCL has solidified its position as one of the top TV manufacturers globally, maintaining the second spot in the global TV market for two consecutive years with a 12.5% market share and 25.26 million units in TV shipments in 2023. The company's aggressive marketing and pricing strategies, along with its innovative Mini LED TV technology introduced in 2019, have significantly contributed to its growth. TCL's revenue share increased from 9.8% in Q1 2023 to 11.6% in Q1 2024, indicating its strong presence in both budget and premium TV segments. With over 30 manufacturing facilities and 42 R&D centers worldwide, TCL continues to enhance its premium TV offerings, including the world's largest 115-inch QD-Mini LED TV. This commitment to innovation and user-centric approach has made TCL a competitive force in the TV industry. For more information about their TV products, visit their official website.

Vizio

Vizio is a leading American designer of televisions, soundbars, and related software and accessories, known for its affordable and high-quality products. Founded in 2002, Vizio has become the second largest seller of flat-panel display televisions in the US, having sold over 80 million TVs and 11 million soundbars as of 2021. The company's SmartCast platform, which includes streaming apps and targeted advertising through Inscape, has seen significant growth, with a 35% increase in ad revenue in recent quarters. Vizio's market share, although at 10.4% in the previous year, is expected to rise with Walmart's acquisition, potentially making it the largest TV brand in the US. Vizio's devices, including its OLED TVs and Quantum Dot LED 4K TVs, offer advanced features like Google Assistant and Alexa integration. For more information about their innovative products, visit Vizio's official website.

Hisense

Hisense has solidified its position as one of the top TV manufacturers globally, achieving a 12.1% volume share of shipment in Q2 2022, ranking second worldwide and first among Chinese brands. In Q3 2024, Hisense secured a 24% market share in the global high-end TV market and maintained its lead in China with a 23.8% revenue share. The company dominates the 100-inch TV market and has seen a significant 102% year-on-year increase in Mini LED TV shipments. Hisense has also been recognized for its innovation, holding top spots in multiple countries and expanding its operations to over 160 countries. Its commitment to quality and customer satisfaction has driven its success, with Hisense TVs achieving a global shipment volume share of 13.6% in the first quarter of 2024.

Philips

Philips, a renowned brand in the electronics industry, stands out as a leading producer of high-quality TVs, particularly in the smart TV market. In 2024, Philips was among the key players in the U.S. smart TV market, which is projected to reach $90.738 billion by 2030, growing at a CAGR of 12.5% from 2024 to 2030. Philips' innovative products, such as those featuring OLED and QLED technologies, contribute significantly to the market's growth. The company's commitment to advanced display technologies, including 4K and 8K resolutions, enhances the viewing experience and fuels consumer interest. With a strong presence in global markets, Philips continues to innovate and expand its product lineup.

Sharp

Sharp Corporation is a renowned brand in the television market, particularly dominant in Japan where it remains the largest television brand. In 2015, Sharp held a 4.6% market share in North America, although it has since exited the TV market in the Americas except for Brazil. The company has a rich history of innovation, including the production of the world's first commercial camera phone and the development of the most efficient solar cell, converting 44.4% of sunlight into electricity in 2013. Sharp also introduced the world's first commercially available 8K resolution TV in October 2015. Despite financial challenges, Sharp continues to be a significant player in the global TV market. For further insights into Sharp's innovation history, you can refer to their detailed company timeline.

Toshiba

Toshiba, once a significant player in the TV market, held a market share of 7.3% as the fifth largest supplier of LCD TVs globally in 2016. However, the company has since scaled back its TV business, selling 95% of its TV unit to Hisense in 2017. Despite this, Toshiba's brand continues to be used by Hisense for TVs in various markets, including Europe and Southeast Asia, under a 40-year license agreement. In its peak, Toshiba sold 3.2 million TV units annually, capturing a 5.5% global market share. The company's TVs were known for their high-quality displays and smart features.