Top Picks: Leading Smartwatch Brands for Men

The landscape of smartwatches has seen a tremendous evolution, merging cutting-edge technology with timeless style, especially for the discerning tastes of men. In a market flooded with options, identifying the best brands that seamlessly blend functionality with fashion can be a challenge. Whether it's impressive battery life, a spectrum of health features, or stunning design that catches your eye, certain names consistently rise to the top. To help navigate this dynamic market, we have compiled a list of the leading brands renowned for crafting the best smartwatches for men; explore our selection below.

Illustration of smart watches for men

Best brands of smart watches for men in 2025

Apple

Apple remains the leading producer of smartwatches, particularly popular among men, with 23% of men globally owning a smartwatch. In 2024, Apple holds a 21% share of the global smartwatch market, having sold 229.3 million Apple Watch units since its launch in 2015. The Apple Watch's success is attributed to its integration with the Apple ecosystem, offering a seamless user experience and features like health monitoring, fitness tracking, and customization options. Apple's market dominance is further highlighted by its capture of 60% of the market's revenue in 2022. The Apple Watch is now Apple's fourth best-selling product, following the iPhone, iPad, and AirPods. For more information on the Apple Watch, you can visit their website.

Samsung

Samsung is a prominent player in the smartwatch market, particularly appealing to men with its robust and feature-rich devices. As of Q1 2024, Samsung's market share in the global smartwatch sector stood at 9.3%, marking a 13% improvement from the previous year. The company shipped 10.6 million wearable devices, including the Galaxy Watch 6, and is expected to launch more models to further boost its market presence. Samsung's smartwatches are known for their health and fitness tracking features, making them a favorite among male users. Despite a slight drop in ranking, Samsung remains a significant competitor in the global wearable market. For more detailed information about their products, visit their Samsung wearables page.

Garmin

Garmin is a leading producer of smartwatches, particularly popular among men, with 68.7% of its website visitors being male and the 25-34 age group making up the largest share at 25.22%. In 2023, Garmin held a 7.9% global market share in smartwatch shipments, and its fitness wearables segment captured a 27% market share, highlighting its strong presence in the health and fitness tracking market. Garmin's innovative products, such as the Fenix 7 Pro, are favored by serious athletes and fitness enthusiasts due to their robust features and long battery life. The company's revenue from the Outdoor segment alone reached $486.38 million in the fourth quarter of 2023, indicating strong demand for its rugged and feature-rich smartwatches. Garmin's brand awareness is also significant, with 78% of Baby Boomers and 64% of Millennials in the United States being aware of the brand. For more details, visit the official Garmin website here.

Fitbit

Fitbit is a renowned brand in the smartwatch market, particularly popular among men who account for 55.34% of its user base as of 2023. Known for its user-friendly interface and comprehensive health features, Fitbit devices are favored for accurate daily activity tracking, with 96.10% of users preferring them for this purpose. In 2023, Fitbit sold 6.6 million units globally, despite a 28% decrease from the previous year, and maintained a strong brand awareness of 75% among wearable owners in the United States. The Fitbit Versa 3 and Versa 4 are highly recommended models, offering advanced features like GPS, heart rate monitoring, and stress management. Fitbit's integration with Google's ecosystem has further enhanced its capabilities, making it a compelling choice for men seeking a robust and feature-rich smartwatch. For a comprehensive guide on the best Fitbit models, visit the best Fitbit page on TechRadar.

Fossil

Fossil Group, although once a notable player in the smartwatch market, is no longer a leading producer of smartwatches for men. The company has been losing market share in the growing smartwatch sector, with the market expected to grow from $18.62 billion in 2020 to $58.21 billion in 2028 at a CAGR of 14.9%. Despite its efforts, Fossil's smartwatch revenue has been declining, and the company has decided to exit the smartwatch market to focus on traditional watches and other product segments. In 2023, watches still accounted for approximately 77.6% of Fossil Group's overall net sales, but this does not include smartwatches anymore. Fossil's brand awareness in the U.S. is high at 65%, but its smartwatch business has not been sustainable against competitors like Samsung and Google.

TAG Heuer

TAG Heuer is a renowned luxury brand that has significantly enhanced its presence in the smartwatch market, with its Connected watches now accounting for 15% of the brand's total sales. Under the leadership of CEO Frederic Arnault, who joined in 2017 and became CEO in 2020, TAG Heuer has focused on integrating innovative technologies into their traditional watchmaking lines. The brand's strategic repositioning includes a move upmarket and strengthening partnerships with select points of sale. TAG Heuer's smartwatches, particularly the Connected series, have been well-received, contributing to the brand's overall sales growth. This approach aligns with the broader trend of increasing demand for smartwatches, driven by consumers seeking both functionality and style.

Huawei

Huawei has emerged as a leading producer of smart watches for men, capturing 15% of the global wearable market share in Q2 2024 and even surpassing Apple in global smartwatch shipments from Q1 to Q3 2024 with a 16.9% market share and 23.6 million units shipped, marking a 44.3% year-over-year growth. Huawei's strong performance is attributed to its significant presence in the Chinese market, which has become the largest wearable device market, and its effective pricing strategies and premium fitness features. The company shipped 6.0 million wearable bands worldwide in Q2 2024, contributing to a 40% annual growth. Huawei's success is also reflected in its basic wearables, securing around 23% of basic bands and 15% of basic watches globally. This growth indicates Huawei's rising dominance in the wearable market.

Suunto

Suunto is renowned as one of the top producers of smartwatches, particularly for men, due to its emphasis on build quality, GPS accuracy, and innovative features. The Suunto 9 Peak Pro, launched in 2023, has received positive reviews for its accurate GPS, extensive sport profiles, and up to 40 hours of battery life in GPS mode. Suunto's focus on sustainability and its Finnish manufacturing process also set it apart. Although Suunto has a relatively small market share, its products are highly regarded for their performance and durability. The brand's commitment to quality and user experience makes it a favorite among athletes and fitness enthusiasts. For more insights on the best triathlon watches, you can check out this comprehensive review.

Montblanc

Montblanc, a luxury brand founded in Hamburg, Germany in 1906, has evolved from specializing in pens and leather goods to becoming a renowned producer of high-end watches and smartwatches. By acquiring Minerva, Montblanc gained the capability to manufacture in-house movements and complications, enhancing its watchmaking expertise. The Montblanc Summit 3 smartwatch, part of their "new technologies" pillar, stands out for its sleek design and user-friendly interface, akin to a Rolls-Royce's approach to technology. Released in a market where smartwatches are projected to reach 81 million units by 2021, Montblanc's smartwatches cater to a niche audience seeking both luxury and functionality. For more details about their smartwatches, visit the official Montblanc smartwatches site.

TicWatch

The TicWatch brand stands out as a top producer of smartwatches, particularly appealing to men who account for approximately 35% of smartwatch users globally. Powered by advanced technology such as the Snapdragon W5 chip and running on Wear OS 3.5, TicWatch models like the TicWatch Pro 5 offer superior performance and features like GPS, heart rate monitoring, and a durable design with Corning Gorilla Glass. This combination makes TicWatch a solid competitor to other major brands like Apple and Samsung. The TicWatch Pro 5 also boasts a 1.43-inch AMOLED display and advanced health tracking features, making it a favorite among tech-savvy users. With its streamlined user interface and robust build, TicWatch is a compelling choice for men seeking a reliable and feature-rich smartwatch.