Top Stylish Smartwatch Brands Women Adore

In recent years, the smart watch market has expanded rapidly, offering a blend of style and technology aimed at modern women. Brands have crafted pieces that not only keep you connected but also complement your fashion sense, with options ranging from sleek and sophisticated to bold and functional. Features like health-tracking, fitness monitoring, and customizable watch faces ensure there's something for everyone. We have compiled a list of the best smart watch brands for women that marry functionality with fashion, as detailed below.

Illustration of smart watch for women

Best brands of smart watch for women in 2025

Apple

Apple stands as a leading producer of smartwatches, particularly popular among women, with 28% of smartwatch owners being female, and women aged 18-34 showing a higher likelihood of owning an Apple Watch compared to their male counterparts. In the United States, 58% of the market share for smartwatches and e-Health or fitness trackers comes from Apple, and nearly 80% of iPhone users also own an Apple Watch. The global smartwatch market, dominated by Apple with a 30% market share, is projected to reach $34.2 billion by 2026, growing at a CAGR of 20.7% from 2021 to 2026. Apple's smartwatch business saw a 7.9% growth in the USA in 2023, with 28.4 million Apple Watch users in the country. Health and fitness tracking, a key feature for many users, is utilized by 83% of smartwatch owners, aligning with Apple's strong focus on health monitoring. For more details, visit Apple's official website.

Samsung

Samsung is a leading producer of smartwatches that cater well to women, with features such as health and fitness tracking, which are utilized by 83% of smartwatch users regularly. In 2021, Samsung held an 8.3% share of global smartwatch shipments, making it a significant player in the market. Women aged 18-34 are more likely to own a Samsung smartwatch compared to their male counterparts, with 27.2% of women in this age group owning a smartwatch. The Galaxy Watch series, including the Galaxy Watch 3 and Galaxy Watch Active 2, offers practical value and advanced health monitoring features, such as blood pressure tracking. These features are particularly appealing to women who prioritize the practical benefits of smartwatches.

Garmin

Garmin is renowned as one of the top producers of smartwatches, particularly appealing to women due to its diverse and feature-rich product lineup. In 2023, Garmin's market share in the fitness wearables segment increased to 27%, highlighting its popularity among fitness enthusiasts, including women who utilize health and fitness tracking features, which are used by 83% of smartwatch users. The company's smartwatches, such as the Venu and vivoactive series, offer advanced features like wrist-based heart rate monitoring, AMOLED displays, and Garmin Pay, making them highly desirable. Women have shown a higher adoption rate of smartwatches, with around 24% owning one, and Garmin's products cater well to this demographic. Garmin's commitment to innovation and user satisfaction is further evident from its six Innovation Awards at the 2024 Consumer Electronics Show. For more details on women's smartwatches, visit their website.

Fitbit

Fitbit is a renowned brand, particularly popular among women, for its comprehensive range of smartwatches and fitness trackers. In 2023, Fitbit had 128 million registered users worldwide, with 38.5 million active users, reflecting its widespread appeal. The brand is known for its accurate daily activity tracking, with 96.10% of users preferring Fitbit devices for tracking steps, distance, and calories burned. Fitbit's devices, such as the Fitbit Sense 2 and Fitbit Luxe, are designed with features like heart-rate sensors, sleep tracking, and menstrual cycle tracking, making them highly suitable for women's health and fitness needs. Despite facing competition, Fitbit maintains a strong market presence, especially in the United States where it has a brand awareness of 75% among wearable owners.

Fossil

Fossil, once a significant player in the smartwatch market, particularly for women, had been known for its innovative and feature-rich smartwatches. For instance, the Gen 4 Venture smartwatch offered advanced features like activity tracking, calorie burn monitoring, and sleep tracking, which were highly appealing to women. However, despite these efforts, Fossil has been losing market share in the growing smartwatch sector, with a decline in revenue and market presence due to competition from tech giants and decreasing economies of scale.

Garmin

Garmin is renowned as one of the best producers of smartwatches for women, offering a diverse range of fitness and outdoor products that cater to active lifestyles. In 2023, Garmin's market share in the fitness wearables segment increased to 27%, highlighting its popularity among fitness enthusiasts. The company's smartwatch devices, such as the Venu and vivoactive series, feature advanced health monitoring, including wrist-based heart rate and pulse oximeter capabilities. Garmin's products are known for their durability and long battery life, with some models lasting up to 30 days on a single charge. Additionally, Garmin received six Innovation Awards at the 2024 Consumer Electronics Show, further solidifying its reputation for innovation.

Withings

Withings is renowned as one of the best producers of smartwatches for women, offering a blend of elegant design and advanced health tracking features. The Withings ScanWatch Nova, for example, combines analog looks with digital sensors to track heart rate, 24/7 temperature, ECG, and blood oxygen levels, making it a perfect choice for tech-savvy women. By 2024, the global smartwatch market, which includes brands like Withings, is expected to reach 454.69 million users, with women's usage rates slightly higher than men's at 35% as of 2023. Withings' products are part of a market projected to grow significantly, with the global hybrid smartwatch market expected to reach USD 73.98 billion by 2030, growing at a CAGR of 17.2%. This growth is driven by increasing health awareness and the demand for versatile accessories.

Michael Kors

Michael Kors is a renowned brand that excels in producing stylish and functional smartwatches, particularly for women, with models like the Sofie HR offering real-time heart rate monitoring, steps, sleep, and calorie tracking. These smartwatches are compatible with both iOS and Android, feature touchscreen displays with 390 x 390 screen resolution, and include multi-sport tracking for over 90 activities. The brand's smartwatches also come with WiFi, standalone GPS, and NFC capabilities, making them highly versatile. With a focus on fashion and technology, Michael Kors smartwatches have become a favorite among women, contributing to the global smartwatch market which is expected to grow at a CAGR of 8.8% from 2024 to 2031.

Amazfit

Amazfit is renowned as one of the best producers of smartwatches, particularly appealing to women due to its affordable, feature-rich, and durable devices. For instance, the Amazfit Bip, known for its weeks-long battery life and basic yet functional features, has been praised for its value at a price point of around $80. As of 2024, Amazfit's market share, though smaller compared to giants like Apple, still holds a significant presence, with 8% of the population using Amazfit smartwatches. Women have shown a higher adoption rate of smartwatches in general, with around 24% of women owning a smartwatch, and Amazfit's user-friendly and health-focused features contribute to this trend. The brand's commitment to health and fitness tracking, with features like heart rate monitoring and GPS, makes it a popular choice among women. For more information about their products, such as the Amazfit Falcon, visit their website.

Huawei

Huawei has emerged as a leading producer of smartwatches, particularly appealing to women, with a significant market share of 16.9% in the global smartwatch market from Q1 to Q3 2024, according to IDC. This represents a 44.3% year-over-year growth, surpassing Apple's 16.2% market share. Huawei's success is attributed to its strong presence in China, now the largest wearable device market, and its innovative products like the Watch GT4. The company shipped 23.6 million units in this period, showcasing its robust market position. Huawei's wearable devices are known for their premium fitness features and effective pricing strategies.